Adele Berndt's Books

Relationship Marketing and Customer Relationship Management

By: Annekie Brink,Adele Berndt

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Relationship Marketing and Customer Relationship Management

By: Annekie Brink,Adele Berndt

Presenting a dramatic shift in the way marketing is viewed and how its value is determined, this diverse resource focuses on the retention of customers through excellent customer service. Attending to the “4 Ps” of marketing, the guidebook addresses the ways in which a marketer can make decisions with the customer’s perspective as the priority. With strategies both for one-to-one marketing and for mass customization, this critical handbook offers information for today’s ever-adapting business environment.

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Page Count

228

Publisher

Juta and Company Ltd

Published Date

ISBN 10

0702177393

ISBN 13

9780702177392

Customer Relationship Management and Customer Service

By: Adele Berndt,Annekie Brink

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Customer Relationship Management and Customer Service

By: Adele Berndt,Annekie Brink

Customer relations management (CRM) is about maintaining long-term customer relationships. This book looks at creating and managing customer relationships and how relationship marketing, applied throughout any organisation, can create new value to build the organisation for the long term. In order to achieve CRM, companies need to focus on customer retention, a high customer commitment and a long-term perspective. The book examines the changes in the practice of marketing and the solutions offered by relationship marketing. It also analyses the profound impact of technology and how it enables the business to focus on individual customers.

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Page Count

220

Publisher

Juta and Company Ltd

Published Date

ISBN 10

0702161241

ISBN 13

9780702161247

Relationship Marketing and Customer Relationship Management

By: Annekie Brink,Adele Berndt

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Relationship Marketing and Customer Relationship Management

By: Annekie Brink,Adele Berndt

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Page Count

228

Publisher

Juta and Company Ltd

Published Date

ISBN 10

0702177393

ISBN 13

9780702177392

Academic Motivation and the Culture of School in Childhood and Adolescence

By: Cynthia Hudley,Adele E. Gottfried

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Academic Motivation and the Culture of School in Childhood and Adolescence

By: Cynthia Hudley,Adele E. Gottfried

Schools, as one form of complex organizational settings, are regulated by often invisible expectations, understandings, and values that comprise the culture of the institutions. This volume moves beyond important and well studied relational and personal variables to an examination of school culture and motivation.

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Page Count

337

Publisher

OUP USA

Published Date

ISBN 10

0195326814

ISBN 13

9780195326819

South Africa's Shakespeare and the Drama of Language and Identity

By: Adele Seeff

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South Africa's Shakespeare and the Drama of Language and Identity

By: Adele Seeff

This volume considers the linguistic complexities associated with Shakespeare’s presence in South Africa from 1801 to early twentieth-first century televisual updatings of the texts as a means of exploring individual and collective forms of identity. A case study approach demonstrates how Shakespeare’s texts are available for ideologically driven linguistic programs. Seeff introduces the African Theatre, Cape Town, in 1801, multilingual site of the first recorded performance of a Shakespeare play in Southern Africa where rival, amateur theatrical groups performed in turn, in English, Dutch, German, and French. Chapter 3 offers three vectors of a broadening Shakespeare diaspora in English, Afrikaans, and Setswana in the second half of the nineteenth century. Chapter 4 analyses André Brink’s Kinkels innie Kabel, a transposition of Shakespeare’s The Comedy of Errors into Kaaps, as a radical critique of apartheid’s obsession with linguistic and ethnic purity. Chapter 5 investigates John Kani’s performance of Othello as a Xhosa warrior chief with access to the ancient tradition of Xhosa storytellers. Shakespeare in Mzansi, a televisual miniseries uses black actors, vernacular languages, and local settings to Africanize Macbeth and reclaim a cross-cultural, multilingualism. An Afterword assesses the future of Shakespeare in a post-rainbow, decolonizing South Africa. Global Sha Any reader interested in Shakespeare Studies, global Shakespeare, Shakespeare in performance, Shakespeare and appropriation, Shakespeare and language, Literacy Studies, race, and South African cultural history will be drawn to this book.

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Page Count

252

Publisher

Springer

Published Date

ISBN 10

3319781480

ISBN 13

9783319781488

Light

A Question and Answer Book

By: Adele Richardson

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Light

A Question and Answer Book

By: Adele Richardson

Introduces light's sources, components, forms, and movement, as well as humans' perception of light"--Provided by publisher.

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Publisher

Capstone

Published Date

ISBN 10

0736854460

ISBN 13

9780736854467

Constructions at Work

The Nature of Generalization in Language

By: Adele E. Goldberg

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Constructions at Work

The Nature of Generalization in Language

By: Adele E. Goldberg

Includes selected classic and contemporary papers in four areas, this text introduces each field, providing technical background for the non-specialist and explaining the underlying connections across the disciplines.

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Page Count

300

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0199268517

ISBN 13

9780199268511

Book's by Adele Berndt

Relationship Marketing and Customer Relationship Management

Relationship Marketing and Customer Relationship Management

Customer Relationship Management and Customer Service

Customer Relationship Management and Customer Service

Relationship Marketing and Customer Relationship Management

Relationship Marketing and Customer Relationship Management

Academic Motivation and the Culture of School in Childhood and Adolescence

Academic Motivation and the Culture of School in Childhood and Adolescence

South Africa's Shakespeare and the Drama of Language and Identity

South Africa's Shakespeare and the Drama of Language and Identity

Light

Light

Constructions at Work

Constructions at Work

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