Brilliantly analyzes the brands that are reaching a new generation of skeptical consumers with a more authentic approach The “Unbrandables” are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment. Yet this is not to say that this demographic always rejects branding. From Muji in Japan, Mojang in Sweden, and Deus ex Machina in Australia to The Village Voice in New York, and even the California-based fast-food brand In-N-Out Burger, brands both new and established have been able to win over a more skeptical set of consumers by recognizing that honesty is the best policy on practical as well as moral grounds. Unbrandable is the guide, as much as there can be one, to imitating these companies’ successful marketing strategies. Author Adam Stone examines fifty brands and individuals who have learned how to thrive in this new branding landscape by taking a more creative, transparent approach. Each profile focuses on either a brand that works, an industry professional who has adapted to new branding challenges, an individual who can articulate better than any old-fashioned focus group what the new consumer wants, or a place—among them, Berlin and Sao Paulo—that flourishes on unbrandable principles.
In this edition the missing part of one letter and eighteen entirely new ones are presented. The search for these letters even extended to Japan. Therefore, all new Smith letter discovered since 1977 are included. In addition, wherever errors were suspected or misreadings have come to light in the standing text as a result of advice from reviewers and correspondents, these have been corrected.
Originally published in 1982 by Pearson/Prentice-Hall, the Forensic Science Handbook, Third Edition has been fully updated and revised to include the latest developments in scientific testing, analysis, and interpretation of forensic evidence. World-renowned forensic scientist, author, and educator Dr. Richard Saferstein once again brings together a contributor list that is a veritable Who’s Who of the top forensic scientists in the field. This Third Edition, he is joined by co-editor Dr. Adam Hall, a forensic scientist and Assistant Professor within the Biomedical Forensic Sciences Program at Boston University School of Medicine. This two-volume series focuses on the legal, evidentiary, biological, and chemical aspects of forensic science practice. The topics covered in this new edition of Volume I include a broad range of subjects including: • Legal aspects of forensic science • Analytical instrumentation to include: microspectrophotometry, infrared Spectroscopy, gas chromatography, liquid chromatography, capillary electrophoresis, and mass spectrometry • Trace evidence characterization of hairs, dust, paints and inks • Identification of body fluids and human DNA This is an update of a classic reference series and will serve as a must-have desk reference for forensic science practitioners. It will likewise be a welcome resource for professors teaching advanced forensic science techniques and methodologies at universities world-wide, particularly at the graduate level.
From the foundation of the New Orleans branch of the NAACP in 1915 to the beginning of Edwin Edwards' first term as governor in 1972, this is a wide-ranging study of the civil rights struggle in Louisiana. This edition contains a new preface which brings the narrative up-to-date, including coverage of Hurricane Katrina.
Used by generations of physicians who encounter patients with dermatological diseases, Lever’s Dermatopathology: Histopathology of the Skin comprehensively covers skin disease in which histopathology plays an important role in diagnosis. The updated 12th Edition, edited by Drs. David E. Elder, Rosalie Elenitsas, George F. Murphy, Misha Rosenbach, Adam I. Rubin, John T. Seykora, and Xiaowei Xu, maintains the proven, clinicopathologic classification of cutaneous disease while incorporating a “primer” on pattern-algorithm diagnosis. It features larger images throughout, as well as thoroughly revised content with new diseases and new information on pathophysiology and molecular pathogenesis—all in an easy-to-navigate, highly readable format.
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