Adam M. Brandenburger's Books

Co-Opetition

By: Adam M. Brandenburger,Barry J. Nalebuff

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Co-Opetition

By: Adam M. Brandenburger,Barry J. Nalebuff

Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

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Page Count

305

Publisher

Crown Currency

Published Date

ISBN 10

0307790541

ISBN 13

9780307790545

Co-Opetition

By: Adam M. Brandenburger,Barry J. Nalebuff

Write a review Read reviews Take a Quiz Solve Book Puzzle

Co-Opetition

By: Adam M. Brandenburger,Barry J. Nalebuff

Average ratings

N/A

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Solve jigsaw puzzle

Age

Page Count

305

Publisher

Crown Currency

Published Date

ISBN 10

0307790541

ISBN 13

9780307790545

Right Game

Use Game Theory to Shape Strategy

By: Adam Brandenburger,Barry J. Nalebuff

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Right Game

Use Game Theory to Shape Strategy

By: Adam Brandenburger,Barry J. Nalebuff

Business is like war: The best combatant wins while the worst loses, right? Not necessarily. Companies can succeed spectacularly without destroying others. And they can lose miserably after competing well. Exceptional businesses win by actively shaping the game they're playing, not playing the game they find. The Right Game shows you how to do this—by altering who's competing, what value each player brings to the table, and which rules and tactics players use. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.

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Harvard Business Review Press

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ISBN 10

1633691292

ISBN 13

9781633691292

Book's by Adam M. Brandenburger

Co-Opetition

Co-Opetition

Co-Opetition

Co-Opetition

Right Game

Right Game

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