Adam Lindgreen's Books

Managing Market Relationships

Methodological and Empirical Insights

By: Adam Lindgreen

Write a review Read reviews Take a Quiz Solve Book Puzzle

Managing Market Relationships

Methodological and Empirical Insights

By: Adam Lindgreen

Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's why establishing, developing, and maintaining market relationships with customers and other stakeholders is often hailed as an effective means to achieve a sustained competitive market advantage. Despite this, the benefits of relationship marketing remain uncertain, and efforts in this arena often fail. Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. The book offers guidance on how to develop, involve, and evaluate management and employees in relationship-building market activities. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship marketing. This timely and comprehensively researched book is essential reading for researchers, those involved in the professional training and development of marketers, and higher level students and practitioners who will want to learn more about relationship marketing, relevant research methodologies and how to use sound managerial models and tools.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

280

Publisher

Routledge

Published Date

ISBN 10

1351153307

ISBN 13

9781351153300

Industrial Marketing

By: Thomas Fotiadis,Adam Lindgreen,George J. Siomkos,Christina Öberg,Dimitris Folinas

Write a review Read reviews Take a Quiz Solve Book Puzzle

Industrial Marketing

By: Thomas Fotiadis,Adam Lindgreen,George J. Siomkos,Christina Öberg,Dimitris Folinas

An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle The issues surrounding distribution and operations including value creation, business relationships and networks Case studies and mini case studies (vignettes) This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels. Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece. Adam Lindgreen is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria’s Gordon Institute of Business Science, South Africa. George J. Siomkos is Professor of Marketing at the Athens University of Economics & Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece. Christina Öberg is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden. Dimitris Folinas is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

527

Publisher

SAGE

Published Date

ISBN 10

1529785596

ISBN 13

9781529785593

Industrial Marketing

By: Thomas Fotiadis,Adam Lindgreen,George J. Siomkos,Christina Öberg,Dimitris Folinas

Write a review Read reviews Take a Quiz Solve Book Puzzle

Industrial Marketing

By: Thomas Fotiadis,Adam Lindgreen,George J. Siomkos,Christina Öberg,Dimitris Folinas

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

527

Publisher

SAGE

Published Date

ISBN 10

1529785596

ISBN 13

9781529785593

Contextual Embeddedness of Women's Entrepreneurship

Going Beyond a Gender Neutral Approach

By: Shumaila Y. Yousafzi,Adam Lindgreen,Saadat Saeed,Colette Henry

Write a review Read reviews Take a Quiz Solve Book Puzzle

Contextual Embeddedness of Women's Entrepreneurship

Going Beyond a Gender Neutral Approach

By: Shumaila Y. Yousafzi,Adam Lindgreen,Saadat Saeed,Colette Henry

Contextual Embeddedness of Women’s Entrepreneurship brings together a range of research that provides powerful insights into the influences and restraints within a diverse set of gendered contexts including social, political, institutional, religious, patriarchal, cultural, family, and economic, in which female entrepreneurs around the world operate their businesses. In doing so, the contributing authors demonstrate not only the importance of studying the contexts in how they shape women’s entrepreneurial activities, but also how female entrepreneurs through their endeavours modify these contexts. Collectively, the edited collection’s studies make a substantial contribution to the contextual embeddedness of women’s entrepreneurial activity, provide numerous insights, and provoke fruitful directions for future research on the important role of the contexts in which women’s entrepreneurial activities take place. This innovative and wide-ranging research anthology seeks to reframe and redirect research on gender and entrepreneurship and will appeal to all those interested in learning more about female entrepreneurship.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

404

Publisher

Routledge

Published Date

ISBN 10

1317160207

ISBN 13

9781317160205

Managing Market Relationships

Methodological and Empirical Insights

By: Adam Lindgreen

Write a review Read reviews Take a Quiz Solve Book Puzzle

Managing Market Relationships

Methodological and Empirical Insights

By: Adam Lindgreen

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

280

Publisher

Routledge

Published Date

ISBN 10

1351153307

ISBN 13

9781351153300

A Beautiful Constraint

How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business

By: Adam Morgan,Mark Barden

Write a review Read reviews Take a Quiz Solve Book Puzzle

A Beautiful Constraint

How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business

By: Adam Morgan,Mark Barden

An inspiring yet practical guide for transforming limitations into opportunities A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It's Everyone's Business Now is a book about everyday, practical inventiveness, designed for the constrained times in which we live. It describes how to take the kinds of issues that all of us face today—lack of time, money, resources, attention, know-how—and see in them the opportunity for transformation of oneself and one's organization's fortunes. The ideas in the book are based on the authors' extensive work as business consultants, and are brought to life in 35 personal interviews from such varied sources as Nike, IKEA, Unilever, the U.S. Navy, Formula One racecar engineers, public school teachers in California, and barley farmers in South Africa. Underpinned by scientific research into the psychology of breakthrough, the book is a practical handbook full of tools and tips for how to make more from less. Beautifully designed and accessible, A Beautiful Constraint will appeal beyond its core business audience to anyone who needs to find the opportunity in constraint. The book takes the reader on a journey through the mindset, method and motivation required to move from the initial "victim" stage into the transformation stage. It challenges us to: Examine how we've become path dependent—stuck with routines that blind us from seeing opportunity along new paths Ask Propelling Questions to help us break free of those paths and put the most pressing and valuable constraints at the heart of our process Adopt a Can If mentality to answer these questions—focused on "how," not "if" Access the abundance to be found all around us to help transform constraints Activate the high-octane mix of emotions necessary to fuel the tenacity required for success We live in a world of seemingly ever-increasing constraints, driven as much by an overabundance of choices and connections as by a scarcity of time and resources. How we respond to these constraints is one of the most important issues of our time and will be a large determinant of our progress as people, businesses and planet, in the future. A Beautiful Constraint calls for a more widespread capability for constraint-driven problem solving and provides the framework to achieve that.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

288

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118899431

ISBN 13

9781118899434

The New Cultures of Food

Marketing Opportunities from Ethnic, Religious and Cultural Diversity

By: Professor Adam Lindgreen,Professor Martin K Hingley

Write a review Read reviews Take a Quiz Solve Book Puzzle

The New Cultures of Food

Marketing Opportunities from Ethnic, Religious and Cultural Diversity

By: Professor Adam Lindgreen,Professor Martin K Hingley

Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European, Latin American and (Near and Far) Eastern markets to provide a comprehensive collection of original, cutting-edge research on the opportunities that the changing landscapes of ethnic, religious and cultural populations present for businesses and marketers. The New Cultures of Food uses the perspective of food culture to explore the role of food as a social agent and attitudes to new foodstuffs amongst indigenous populations and to indigenous food amongst immigrant communities. Opportunities and routes to market for exploiting growing demand for ethnic food are also investigated. This is an important book for food and consumer businesses, policy makers and researchers seeking to understand changing global markets and the significance of food as an indicator of social and religious attitude, diet and ethnic identity.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

350

Publisher

Gower Publishing, Ltd.

Published Date

ISBN 10

1409459837

ISBN 13

9781409459835

Contextual Embeddedness of Women's Entrepreneurship

Going Beyond a Gender Neutral Approach

By: Shumaila Y. Yousafzi,Adam Lindgreen,Saadat Saeed,Colette Henry

Write a review Read reviews Take a Quiz Solve Book Puzzle

Contextual Embeddedness of Women's Entrepreneurship

Going Beyond a Gender Neutral Approach

By: Shumaila Y. Yousafzi,Adam Lindgreen,Saadat Saeed,Colette Henry

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

404

Publisher

Routledge

Published Date

ISBN 10

1317160207

ISBN 13

9781317160205

Book's by Adam Lindgreen

Managing Market Relationships

Managing Market Relationships

Industrial Marketing

Industrial Marketing

Industrial Marketing

Industrial Marketing

Contextual Embeddedness of Women's Entrepreneurship

Contextual Embeddedness of Women's Entrepreneurship

Managing Market Relationships

Managing Market Relationships

A Beautiful Constraint

A Beautiful Constraint

The New Cultures of Food

The New Cultures of Food

Contextual Embeddedness of Women's Entrepreneurship

Contextual Embeddedness of Women's Entrepreneurship

Username

Password

Username

Password

Password again

Birthday

Email