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The Subscription Boom

Why an Old Business Model is the Future of Commerce

By: Adam Levinter

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Subscription Boom

Why an Old Business Model is the Future of Commerce

By: Adam Levinter

In this clear and informed guide to the business model that’s set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn’t be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from razors to meal kits to underwear; since then the model has proven to be adaptable, profitable, and resilient, even as many traditional retailers struggle to stay relevant in the digital economy. Levinter takes a close look at the leaders of the subscription economy to pinpoint the essential elements of the model, and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.

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Page Count

290

Publisher

Figure 1 Publishing

Published Date

ISBN 10

1773270729

ISBN 13

9781773270722

The Subscription Boom

Why an Old Business Model is the Future of Commerce

By: Adam Levinter

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Subscription Boom

Why an Old Business Model is the Future of Commerce

By: Adam Levinter

In this clear and informed guide to the business model that’s set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn’t be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from razors to meal kits to underwear; since then the model has proven to be adaptable, profitable, and resilient, even as many traditional retailers struggle to stay relevant in the digital economy. Levinter takes a close look at the leaders of the subscription economy to pinpoint the essential elements of the model, and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

290

Publisher

Figure 1 Publishing

Published Date

ISBN 10

1773270729

ISBN 13

9781773270722