Adam Lashinsky's Books

Inside Apple

How America's Most Admired--and Secretive--Company Really Works

By: Adam Lashinsky

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Inside Apple

How America's Most Admired--and Secretive--Company Really Works

By: Adam Lashinsky

Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

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Page Count

138

Publisher

Business Plus

Published Date

ISBN 10

1455512176

ISBN 13

9781455512171

Wild Ride

Inside Uber's Quest for World Domination

By: Adam Lashinsky

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Wild Ride

Inside Uber's Quest for World Domination

By: Adam Lashinsky

In your pocket is something amazing: a quick and easy way to summon a total stranger who will take you anywhere you’d like. In your hands is something equally amazing: the untold story of Uber’s meteoric rise, and the massive ambitions of its larger-than-life founder and CEO. Before Travis Kalanick became famous as the public face of Uber, he was a scrappy, rough-edged, loose-lipped entrepreneur. And even after taking Uber from the germ of an idea to a $69 billion global transportation behemoth, he still describes his company as a start-up. Like other Silicon Valley icons such as Steve Jobs and Elon Musk, he’s always focused on the next disruptive innovation and the next world to conquer. Both Uber and Kalanick have acquired a reputation for being combative, relentless, and iron-fisted against competitors. They’ve inspired both admiration and loathing as they’ve flouted government regulators, thrown the taxi industry into a tailspin, and stirred controversy over possible exploitation of drivers. They’ve even reshaped the deeply ingrained consumer behavior of not accepting a ride from a stranger—against the childhood warnings from everyone’s parents. Wild Ride is the first truly inside look at Uber’s global empire. Veteran journalist Adam Lashinsky, the bestselling author of Inside Apple, traces the origins of Kalanick’s massive ambitions in his humble roots, and he explores Uber’s murky beginnings and the wild ride of its rapid growth and expansion into different industries. Lashinsky draws on exclusive, in-depth interviews with Kalanick and many other sources who share new details about Uber’s internal and external power struggles. He also examines its doomed venture into China and the furtive fight between Kalanick and his competitors at Google, Tesla, Lyft, and GM over self-driving cars. Lashinsky even got behind the wheel as an Uber driver himself to learn what it’s really like. Uber has made headlines thanks to its eye-popping valuations and swift expansion around the world. But this book is the first account of how Uber really became the giant it is today, and how it plans to conquer the future.

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Page Count

242

Publisher

Penguin

Published Date

ISBN 10

073521140X

ISBN 13

9780735211407

Inside Apple

How America's Most Admired--and Secretive--Company Really Works

By: Adam Lashinsky

Write a review Read reviews Take a Quiz Solve Book Puzzle

Inside Apple

How America's Most Admired--and Secretive--Company Really Works

By: Adam Lashinsky

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Solve jigsaw puzzle

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Page Count

138

Publisher

Business Plus

Published Date

ISBN 10

1455512176

ISBN 13

9781455512171

Wild Ride

Inside Uber's Quest for World Domination

By: Adam Lashinsky

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Wild Ride

Inside Uber's Quest for World Domination

By: Adam Lashinsky

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Page Count

242

Publisher

Penguin

Published Date

ISBN 10

073521140X

ISBN 13

9780735211407

The Subscription Boom

Why an Old Business Model is the Future of Commerce

By: Adam Levinter

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The Subscription Boom

Why an Old Business Model is the Future of Commerce

By: Adam Levinter

In this clear and informed guide to the business model that’s set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn’t be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from razors to meal kits to underwear; since then the model has proven to be adaptable, profitable, and resilient, even as many traditional retailers struggle to stay relevant in the digital economy. Levinter takes a close look at the leaders of the subscription economy to pinpoint the essential elements of the model, and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.

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Page Count

290

Publisher

Figure 1 Publishing

Published Date

ISBN 10

1773270729

ISBN 13

9781773270722

Give and Take

Why Helping Others Drives Our Success

By: Adam Grant

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Give and Take

Why Helping Others Drives Our Success

By: Adam Grant

A groundbreaking look at why our interactions with others hold the key to success, from the bestselling author of Think Again and Originals For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But in today’s dramatically reconfigured world, success is increasingly dependent on how we interact with others. In Give and Take, Adam Grant, an award-winning researcher and Wharton’s highest-rated professor, examines the surprising forces that shape why some people rise to the top of the success ladder while others sink to the bottom. Praised by social scientists, business theorists, and corporate leaders, Give and Take opens up an approach to work, interactions, and productivity that is nothing short of revolutionary.

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Page Count

321

Publisher

Penguin

Published Date

ISBN 10

0143124986

ISBN 13

9780143124986

Book's by Adam Lashinsky

Inside Apple

Inside Apple

Wild Ride

Wild Ride

Inside Apple

Inside Apple

Wild Ride

Wild Ride

The Subscription Boom

The Subscription Boom

Give and Take

Give and Take

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