Adam Hanft's Books

Stop Listening to the Customer

Try Hearing Your Brand Instead

By: Adam Ferrier

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Stop Listening to the Customer

Try Hearing Your Brand Instead

By: Adam Ferrier

Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business – listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world. The customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data. Instead try redressing the balance, and be brand-led, where brands and businesses can truly become unique, interesting and highly profitable. Multi-award-winning brand strategist and consumer psychologist Adam Ferrier shares his contrary approach to building a strong brand in Stop Listening to the Customer. Backed by science, real-world examples and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to: Avoid the pitfalls of drowning in customer data Establish a strong, brand-led business Develop a unique brand by embracing and leveraging your weaknesses Define your brand Get your customers to invest into you Stop Listening to the Customer is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening their own brand.

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Page Count

160

Publisher

John Wiley & Sons

Published Date

ISBN 10

0730370615

ISBN 13

9780730370611

In Praise of Nepotism

A History of Family Enterprise from King David to George W. Bush

By: Adam Bellow

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In Praise of Nepotism

A History of Family Enterprise from King David to George W. Bush

By: Adam Bellow

A wide-ranging, surprising, and eloquently argued book that offers a pragmatic and erudite look at the innate human inclination toward nepotism—from ancient Chinese clans to families like the Gores, Kennedys, and Bushes. • “Fascinating and well-researched.” —Walter Isaacson, #1 New York Times bestselling author of The Code Breaker and Steve Jobs Nepotism is one of those social habits we all claim to deplore in America; it offends our sense of fair play and our pride in living in a meritocracy. But somehow nepotism prevails; we all want to help our own and a quick glance around reveals any number of successful families whose sons and daughters have gone on to accomplish objectively great things, even if they got a little help from their parents. Bellow explores how nepotism has produced both positive and negative effects throughout history. As he argues, nepotism practiced badly or haphazardly is an embarrassment to all (including the incompetent beneficiary), but nepotism practiced well can satisfy a deep biological urge to provide for our children and even benefit society as a whole. In Praise of Nepotism is a judicious look at a controversial but timeless subject that has never been explored with such depth or candor, and a fascinating natural history of how families work.

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Page Count

578

Publisher

Anchor

Published Date

ISBN 10

0385493894

ISBN 13

9780385493895

Sexual Privatism in British Romantic Writing

A Public of One

By: Adam Komisaruk

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Sexual Privatism in British Romantic Writing

A Public of One

By: Adam Komisaruk

The Romantic age, though often associated with free erotic expression, was ambivalent about what if anything sex had to do with the public sphere. Late-eighteenth- and early-nineteenth-century British texts often repressed the very sexual energies they claimed to be bringing into the open. The delineation of what could and could not be said and done in the name of physical pleasure was of a piece with the capitalist consecration of the social trust to the individual profit-motive. Both these practices, moreover, presupposed a determinate self with sovereignty over its own interests. Writings from and about some nominally public institutions were thus characterized by privatism—a sexual, economic and ontological withdrawal from otherness. Sexual Privatism in British Romantic Writing: A Public of One explores how this threefold ideology was both propagated and resisted, wittingly and unwittingly, successfully and unsuccessfully, in such Romantic "publics" as rape-law, sodomy-law, adultery-law, high-profile scandals, the population debates, and club-culture. It includes readings of imaginative literature by William Beckford, William Blake, Erasmus Darwin, Mary Hays, Percy Shelley and Mary Wollstonecraft; works of political economy by Jeremy Bentham, William Cobbett, William Godwin, William Hazlitt and Thomas Robert Malthus; as well as contemporary legal treatises, popular journalism and satirical pamphlets.

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Page Count

230

Publisher

Routledge

Published Date

ISBN 10

1351108530

ISBN 13

9781351108539

Dictionary of the Future

The Words, Terms, and Trends That Define the Way We'll Live, Work, and Talk

By: Faith Popcorn,Adam Hanft

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Dictionary of the Future

The Words, Terms, and Trends That Define the Way We'll Live, Work, and Talk

By: Faith Popcorn,Adam Hanft

Our revved-up world isn't just changing faster than ever before, it's creating new words and new language at breakneck speed. Now, Faith Popcorn, the futurist and trend authority who is know as the Nostradamus of marketing--and Adam Hanft, author, business strategist and media critic--have created the first-ever Dictionary of the Future, a thought-provoking, entertaining and richly informative collection of hundreds of new, emerging and just-invented words and terms. While traditional dictionaries wait for language to achieve familiarity, Dictionary of the Future is there first, enabling readers to identify the latest trends across all dimensions of the culture. Turn its pages and you see the future taking shape, word by word, idea by idea. Organized by familiar categories such as the arts, corporate America, education, health and technology--and by provocative rubrics such as "New Behaviors" and "New Structures"--Dictionary of the Future includes newly minted language such as: Yogurt Cities: places with "active cultures" where baby boomers will retire Chimeraplasty: molecular messengers that will repair damaged genes Free-Range Children: new generation of kids raised without over-programming Dictionary of the Future is an extraordinary advance look at tomorrow. More than fascinating reading, more than a treat for anyone who loves words, it's filled with valuable insights that can change the way you think about your business, your career, your health and, oh yes, the world.

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Page Count

482

Publisher

Harper Collins

Published Date

ISBN 10

0786870028

ISBN 13

9780786870028

The Sacred Book of Adam

Adam, The Chosen One on the earth today. Beware of 2041

By: Ben Adam

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The Sacred Book of Adam

Adam, The Chosen One on the earth today. Beware of 2041

By: Ben Adam

SON OF MAN I'm known as: Michael - The Chosen One - Ancient of Days - Elect One - Adam As foretold by the scriptures who liveth amongst you now for these last days in this sacred Book of Adam 45 And so it is written, The first man Adam was made a living soul; the last cAdam was made a dquickening spirit 1 Corinthians 15:45

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BookRix

Published Date

ISBN 10

3748700555

ISBN 13

9783748700555

The Garden of Eden

A Play in Three Acts

By: Adam Pfeffer

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The Garden of Eden

A Play in Three Acts

By: Adam Pfeffer

In the beginning...there was paradise. Meet God, Adam and Eve and, of course, the Serpent as they live in the legendary place known as The Garden of Eden. Apples abound as Adam and Eve try to avoid being cursed and thrown out of the garden forever. Theres also Cain and Abel and the fight for supremacy. Watch as Eve tries to save her sisters of the human race from being cursed for centuries. Its all in there just as you remember and yet, a little different. Come back to the beginning when man and woman were peaceful and content. Before human nature took hold and the Fall began. See as human history begins and the folly of the human race unfolds. Youll have so much fun, you wont want to leave the Garden of Eden ever again!

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Page Count

142

Publisher

iUniverse

Published Date

ISBN 10

1475977077

ISBN 13

9781475977073

The 7 Kingdoms of the Telestial World

Adam from the Old Testament wrote these

By: Ben Adam

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The 7 Kingdoms of the Telestial World

Adam from the Old Testament wrote these

By: Ben Adam

There are 7 Kingdoms that are inside the Telestial Kingdom. Adam of the Old Testament breaks this sacred information in the last days. This translation was orginally written in Hebrew. Ben Adam translates it to perfect English. The seven kingdoms are from top to bottom. When one arrives after the 1000 year millenium and after Christ's final judgement, if assigned to this kingdom you start at what Adam calls "Telestial 0". There are 3 kingdoms below Telestial zero and 3 above. Adam says they surpass all understanding and comprehension but gives us the first real indepth look of each kingdom which are all found here: sites.google.com/view/lawsofthetelestialkingdom/ The 3 Kingdom's above are "beyond imagination" but explained in detail The 3 Kingdom's below are "from similarities to earth life with a real purge to take place yearly, however since the body is resurrected, one cannot die". -Adam, Prophet of the Old Testament and first born with Eve

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BookRix

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ISBN 10

3748701500

ISBN 13

9783748701507

Book's by Adam Hanft

Stop Listening to the Customer

Stop Listening to the Customer

In Praise of Nepotism

In Praise of Nepotism

Sexual Privatism in British Romantic Writing

Sexual Privatism in British Romantic Writing

Dictionary of the Future

Dictionary of the Future

The Sacred Book of Adam

The Sacred Book of Adam

The Garden of Eden

The Garden of Eden

The 7 Kingdoms of the Telestial World

The 7 Kingdoms of the Telestial World

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