How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated brands and agencies don’t have a strong grasp of this evolving channel, and there are few good neutral sources on the topic. Meanwhile, retargeting is the cornerstone of any holistic digital advertising strategy since it improves the results of every other channel if implemented correctly. Unfortunately, most marketers are only utilizing the most rudimentary retargeting tactics and barely scratch the surface of its potential. Explains how to stay in front of potential customers and convince them to come back and close the deal This book will be required reading for media buyers at digital agencies, in-house marketing managers at companies in any vertical, performance marketers, and ecommerce managers.
SON OF MAN I'm known as: Michael - The Chosen One - Ancient of Days - Elect One - Adam As foretold by the scriptures who liveth amongst you now for these last days in this sacred Book of Adam 45 And so it is written, The first man Adam was made a living soul; the last cAdam was made a dquickening spirit 1 Corinthians 15:45
A sweeping behind-the-scenes look at the last four turbulent decades of “the paper of record,” The New York Times, as it confronted world-changing events, internal scandals, and faced the existential threat of the internet “An often enthralling chronicle [that] delivers the gossipy goods . . . Like Robert Caro’s biographies, [The Times] should appeal to anyone interested in power.”—Los Angeles Times A KIRKUS REVIEWS BEST BOOK OF THE YEAR For over a century, The New York Times has been an iconic institution in American journalism, one whose history is intertwined with the events that it chronicles—a newspaper read by millions of people every day to stay informed about events that have taken place across the globe. In The Times, Adam Nagourney, who’s worked at The New York Times since 1996, examines four decades of the newspaper’s history, from the final years of Arthur “Punch” Sulzberger’s reign as publisher to the election of Donald Trump in November 2016. Nagourney recounts the paper’s triumphs—the coverage of September 11, the explosion of the U.S. Challenger, the scandal of a New York governor snared in a prostitution case—as well as failures that threatened the paper’s standing and reputation, including the discredited coverage of the war in Iraq, the resignation of Judith Miller, the plagiarism scandal of Jayson Blair, and the high-profile ouster of two of its executive editors. Drawing on hundreds of interviews and thousands of documents and letters contained in the newspaper’s archives and the private papers of editors and reporters, The Times is an inside look at the essential years that shaped the newspaper. Nagourney paints a vivid picture of a divided newsroom, fraught with tension as it struggled to move into the digital age, while confronting its scandals, shortcomings, and swelling criticism from conservatives and many of its own readers alike. Along the way we meet the memorable personalities—including Abe Rosenthal, Max Frankel, Howell Raines, Joe Lelyveld, Bill Keller, Jill Abramson, Dean Baquet, Punch Sulzberger and Arthur Sulzberger Jr.—who shaped the paper as we know it today. We see the battles between the newsroom and the business operations side, the fight between old and new media, the tension between journalists who tried to hold on to the traditional model of a print newspaper and a new generation of reporters who are eager to embrace the new digital world. Immersive, meticulously researched, and filled with powerful stories of the rise and fall of the men and women who ran the most important newspaper in the nation, The Times is a definitive account of the most pivotal years in New York Times history.
They usually start out as ordinary people, doing their best to deal with mixed messages in a complex world. What they donOt realize is that they may be the target of a violent system that is building an obedient workforce. One day theyOre enjoying a few laughs with buddies, and seemingly the next day, they wake up as human killing machines. And they allowed it to happen. Addressing one of the most serious threats to the world today, Human Killing Machines applies the model of systematic indoctrination to case studies of brutality in Iran, Nazi Germany, Al Qaeda, and Abu Ghraib. The book reveals how these transformations take place_how systems redefine morality to turn ordinary people into torturers, terrorists, and genocidal killers. Analyzing the key differences between these cases also helps to identify the safeguards which limit violence. Lankford demonstrates the weaknesses of indoctrination, the ways heroic individuals have resisted its influence, and the potential for countermeasures. Based on these examples, he offers recommendations for how we can begin to reform the U.S. military and increase its accountability, reduce Al Qaeda terroristsO commitment to their missions, and spark an awakening in Iran so that the oppressive regime goes out with a whimper_not with a bang.
Infrastructure Planning and Finance is a non-technical guide to the engineering, planning, and financing of major infrastucture projects in the United States, providing both step-by-step guidance, and a broad overview of the technical, political, and economic challenges of creating lasting infrastructure in the 21st Century. Infrastructure Planning and Finance is designed for the local practitioner or student who wants to learn the basics of how to develop an infrastructure plan, a program, or an individual infrastructure project. A team of authors with experience in public works, planning, and city government explain the history and economic environment of infrastructure and capital planning, addressing common tools like the comprehensive plan, sustainability plans, and local regulations. The book guides readers through the preparation and development of comprehensive plans and infrastructure projects, and through major funding mechanisms, from bonds, user fees, and impact fees to privatization and competition. The rest of the book describes the individual infrastructure systems: their elements, current issues and a 'how-to-do-it' section that covers the system and the comprehensive plan, development regulations and how it can be financed. Innovations such as decentralization, green and blue-green technologies are described as well as local policy actions to achieve a more sustainable city are also addressed. Chapters include water, wastewater, solid waste, streets, transportation, airports, ports, community facilities, parks, schools, energy and telecommunications. Attention is given to how local policies can ensure a sustainable and climate friendly infrastructure system, and how planning for them can be integrated across disciplines.
In recent years, federal mandates in education have become the subject of increasing debate. Adam R. Nelson's The Elusive Ideal—a postwar history of federal involvement in the Boston public schools—provides lessons from the past that shed light on the continuing struggles of urban public schools today. This far-reaching analysis examines the persistent failure of educational policy at local, state, and federal levels to equalize educational opportunity for all. Exploring deep-seated tensions between the educational ideals of integration, inclusion, and academic achievement over time, Nelson considers the development and implementation of policies targeted at diverse groups of urban students, including policies related to racial desegregation, bilingual education, special education, school funding, and standardized testing. An ambitious study that spans more than thirty years and covers all facets of educational policy, from legal battles to tax strategies, The Elusive Ideal provides a model from which future inquiries will proceed. A probing and provocative work of urban history with deep relevance for urban public schools today, Nelson's book reveals why equal educational opportunity remains such an elusive ideal.
Boxing was phenomenally popular in 18th and 19th century Britain. Aristocrats attended matches and patronized boxers, and the most important fights drew tens of thousands of spectators. Promoters of the sport claimed that it showcased the timeless and authentic ideal of English manhood--a rock of stability in changing times. Yet many of the best fighters of the era were Irish, Jewish or black. This history focuses on how boxers, journalists, politicians, pub owners and others used national, religious and racial identities to promote pugilism and its pure English pedigree, even as ethnic minorities won distinction in the sport, putting the diversity of the Empire on display.
From Tin Pan Alley to the Beatles to Beyoncé, "Mr. Bradley skillfully breaks down a century of standards and pop songs into their elements to reveal the interaction of craft and art in composition and performance." (The Wall Street Journal) Encompassing a century of recorded music, this pathbreaking book reveals the poetic artistry of popular songs. Pop songs are music first. They also comprise the most widely disseminated poetic expression of our time. Adam Bradley traces the song lyric across musical genres from early twentieth-century Delta blues to mid-century rock 'n' roll to today's hits. George and Ira Gershwin's "Fascinating Rhythm." The Rolling Stones' "(I Can't Get No) Satisfaction." Rihanna's "Diamonds." These songs are united in their exacting attention to the craft of language and sound. Bradley shows that pop music is a poetry that must be heard more than read, uncovering the rhythms, rhymes, and metaphors expressed in the singing voice. At once a work of musical interpretation, cultural analysis, literary criticism, and personal storytelling, this book illustrates how words and music come together to produce compelling poetry, often where we least expect it.
Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Leadership category Are you ready to lead? Will you pass the test? Despite all the effort through the years to understand what it takes to be an effective leader, the challenges of leadership remain enormously difficult and elusive; even today, most CEOs don't last five years in the job. The demands to deliver at a consistently high level can be unforgiving. The loneliness. The weight of responsibility. The relentless second-guessing and criticism. The pressure to build all-star teams. The 24/7 schedule that requires superhuman stamina. The tough decisions that often leave no one happy. The expectation to always have the right answer when it can be hard just to know the right question. These challenges are brought into their highest and sharpest relief in the corner office, but they are hardly unique to chief executives. All leaders face their own version of these tests, and the authors draw on the distilled wisdom, stories, and lessons from hundreds of chief executives to show how every aspiring leader can master these challenges and lead like a CEO. These foundational leadership skills will make all aspiring executives more effective in their roles today and lift the trajectory of their careers. The CEO Test is the authoritative, no-nonsense insider's guide to navigating leadership's toughest challenges, brought to you by authors uniquely qualified to tell the stories. Adam Bryant has conducted in-depth interviews with more than 600 CEOs. Kevin Sharer spent more than two decades as president and then CEO of Amgen, where he led its expansion from $1 billion in annual revenues to nearly $16 billion. He has served on many boards and is a sought-after mentor for CEOs of global companies. Leadership is getting harder as the speed of disruption across all industries accelerates. The CEO Test will better prepare you to succeed, whether you're a CEO or just setting out to become one.
This book is dedicated to explaining the Koran and the Bible in their true form. It allows both these books to speak what it preaches when it comes to the subjects discussed. Its purpose is not to pit one book above the other but to enrich the understanding of both books to the laymen from a layman.
This best-selling emergency department reference is now in its thoroughly updated Fifth Edition. The foremost authorities provide practical information on over 600 clinical problems in a fast-access two-page outline format that's perfect for on-the-spot consultation during care in the emergency department. Coverage of each disorder includes clinical presentation, pre-hospital, diagnosis, treatment, disposition, and ICD-9 coding. Icons enable practitioners to quickly spot the information they need. This edition provides up-to-date information on topics such as emerging infections, new protocols, and new treatments.
A comprehensive and enlightening history of Earth Day 1970, one of the largest and most important political events of the twentieth centuryThe first Earth Day is the most famous little-known event in modern American history. Because we still pay ritual homage to the planet every April 22, everyone knows something about Earth Day. Some people may also know that Earth Day 1970 made the environmental movement a major force in American political life. But no one has told the whole story before.The story of the first Earth Day is inspiring; it had a power, a freshness, and a seriousness of purpose that are difficult to imagine today. Earth Day 1970 created an entire green generation. Thousands of Earth Day organizers and participants decided to devote their lives to the environmental cause. Earth Day 1970 helped to build a lasting eco-infrastructure - lobbying organizations, environmental beats at newspapers, environmental-studies programs, eco sections in bookstores, community ecology centers.
It has been said that new discoveries and developments in the human, social, and natural sciences hang “in the air” (Bowler, 1983; 2008) prior to their consummation. While neo-Darwinist biology has been powerfully served by its mechanistic metaphysic and a reductionist methodology in which living organisms are considered machines, many of the chapters in this volume place this paradigm into question. Pairing scientists and philosophers together, this volume explores what might be termed “the New Frontiers” of biology, namely contemporary areas of research that appear to call an updating, a supplementation, or a relaxation of some of the main tenets of the Modern Synthesis. Such areas of investigation include: Emergence Theory, Systems Biology, Biosemiotics, Homeostasis, Symbiogenesis, Niche Construction, the Theory of Organic Selection (also known as “the Baldwin Effect”), Self-Organization and Teleodynamics, as well as Epigenetics. Most of the chapters in this book offer critical reflections on the neo-Darwinist outlook and work to promote a novel synthesis that is open to a greater degree of inclusivity as well as to a more holistic orientation in the biological sciences.
Dozens of top CEOs reveal their candid insights on the keys to effective leadership, and the qualities that set high performers apart. "The Corner Office" draws together lessons from chief executives like Steve Ballmer (Microsoft) and Jeffrey Katzenberg (DreamWorks).
A wide-ranging, surprising, and eloquently argued book that offers a pragmatic and erudite look at the innate human inclination toward nepotism—from ancient Chinese clans to families like the Gores, Kennedys, and Bushes. • “Fascinating and well-researched.” —Walter Isaacson, #1 New York Times bestselling author of The Code Breaker and Steve Jobs Nepotism is one of those social habits we all claim to deplore in America; it offends our sense of fair play and our pride in living in a meritocracy. But somehow nepotism prevails; we all want to help our own and a quick glance around reveals any number of successful families whose sons and daughters have gone on to accomplish objectively great things, even if they got a little help from their parents. Bellow explores how nepotism has produced both positive and negative effects throughout history. As he argues, nepotism practiced badly or haphazardly is an embarrassment to all (including the incompetent beneficiary), but nepotism practiced well can satisfy a deep biological urge to provide for our children and even benefit society as a whole. In Praise of Nepotism is a judicious look at a controversial but timeless subject that has never been explored with such depth or candor, and a fascinating natural history of how families work.
Most Americans have little understanding of the relationship between religion and nationalism in the Middle East. They assume that the two are rooted fundamentally in regional history, not in the history of contact with the broader world. However, as Adam H. Becker shows in this book, Americans—through their missionaries—had a strong hand in the development of a national and modern religious identity among one of the Middle East's most intriguing (and little-known) groups: the modern Assyrians. Detailing the history of the Assyrian Christian minority and the powerful influence American missionaries had on them, he unveils the underlying connection between modern global contact and the retrieval of an ancient identity. American evangelicals arrived in Iran in the 1830s. Becker examines how these missionaries, working with the “Nestorian” Church of the East—an Aramaic-speaking Christian community in the borderlands between Qajar Iran and the Ottoman Empire—catalyzed, over the span of sixty years, a new national identity. Instructed at missionary schools in both Protestant piety and Western science, this indigenous group eventually used its newfound scriptural and archaeological knowledge to link itself to the history of the ancient Assyrians, which in time led to demands for national autonomy. Exploring the unintended results of this American attempt to reform the Orient, Becker paints a larger picture of religion, nationalism, and ethnic identity in the modern era.
Psychoanalysis is a historical discourse of suffering and healing under conditions of modernity rather than a metaphysical discourse of universal truth, and must be so due to the ontological indeterminacy of psychic life. Demonstrating this proceeds through the substantiation of two primary theses. First, pluralism in psychoanalysis, thus the perspectival character of psychoanalytic knowing, is irreducible. Second, psychic life is partially pliable to interpretive constitution rather than a self-subsistent object domain fully available to third-personal, objective description. Together, these theses provide the framework for a radical rethinking of the authority of psychoanalytic knowledge and practice and of the nature of psychoanalytic claims to objectivity. Psychoanalytic interpretations are best understood as existentially interrogative - they test who and how one might be - and if successful, to some extent identity formative. The validity conditions of psychoanalytic knowledge thus concern the creation/discovery of satisfactory forms of practice-orienting self-narration rather than those regularly operative in the natural sciences. However, an adequate assessment of psychoanalytic claims requires that the claims of science are given due consideration and the impediments to practice-orienting self-narration under conditions of late modernity are acknowledged.
More than two hundred CEOs reveal their candid insights on how to build and foster a corporate culture that encourages innovation and drives results In Quick and Nimble, Adam Bryant draws on interviews with more than two hundred CEOs to offer business leaders the wisdom and guidance to move an organization faster, to be quick and nimble, and to rekindle the whatever-it-takes collective spark of a start-up workplace, all with the goal of innovating and thriving in a relentlessly challenging global economy. By analyzing the lessons that these leaders have shared in his regular "Corner Office" feature in The New York Times, Bryant has identified the biggest drivers of corporate culture, bringing them to life with real-world examples that reflect this hard-earned wisdom. These men and women—whose ranks include Jeff Weiner of LinkedIn, Tony Hsieh of Zappos, Angie Hicks of Angie's List, Steve Case of Revolution (and formerly AOL), and Amy Gutmann of the University of Pennsylvania—offer useful insights and strategies for creating a corporate culture of innovation and building a high-performing organization that unleashes the passion and energy of its employees. As the world shifts to more of a knowledge economy, the winners will be companies that can attract and retain the best and brightest employees by creating an environment where they can grow, contribute, and feel rewarded. Through the wisdom of these leading chief executives, Quick and Nimble offers a keen understanding of leadership, recruiting, and the forces that shape corporate culture and a clear road map to bring success and energy to any organization.
Inspired by recent work on diaspora and cultural globalization, Adam McKeown asks in this new book: How were the experiences of different migrant communities and hometowns in China linked together through common networks? Chinese Migrant Networks and Cultural Change argues that the political and economic activities of Chinese migrants can best be understood by taking into account their links to each other and China through a transnational perspective. Despite their very different histories, Chinese migrant families, businesses, and villages were connected through elaborate networks and shared institutions that stretched across oceans and entire continents. Through small towns in Qing and Republican China, thriving enclaves of businesses in South Chicago, broad-based associations of merchants and traders in Peru, and an auspicious legacy of ancestors in Hawaii, migrant Chinese formed an extensive system that made cultural and commercial exchange possible.
Mathematical Modeling and Immunology An enormous amount of human effort and economic resources has been directed in this century to the fight against cancer. The purpose, of course, has been to find strategies to overcome this hard, challenging and seemingly endless struggle. We can readily imagine that even greater efforts will be required in the next century. The hope is that ultimately humanity will be successful; success will have been achieved when it is possible to activate and control the immune system in its competition against neoplastic cells. Dealing with the above-mentioned problem requires the fullest pos sible cooperation among scientists working in different fields: biology, im munology, medicine, physics and, we believe, mathematics. Certainly, bi ologists and immunologists will make the greatest contribution to the re search. However, it is now increasingly recognized that mathematics and computer science may well able to make major contributions to such prob lems. We cannot expect mathematicians alone to solve fundamental prob lems in immunology and (in particular) cancer research, but valuable sup port, however modest, can be provided by mathematicians to the research aspirations of biologists and immunologists working in this field.
How poor migrants shape city politics during urbanization As the Global South rapidly urbanizes, millions of people have migrated from the countryside to urban slums, which now house one billion people worldwide. The transformative potential of urbanization hinges on whether and how poor migrants are integrated into city politics. Popular and scholarly accounts paint migrant slums as exhausted by dispossession, subdued by local dons, bought off by wily politicians, or polarized by ethnic appeals. Migrants and Machine Politics shows how slum residents in India routinely defy such portrayals, actively constructing and wielding political machine networks to demand important, albeit imperfect, representation and responsiveness within the country’s expanding cities. Drawing on years of pioneering fieldwork in India’s slums, including ethnographic observation, interviews, surveys, and experiments, Adam Michael Auerbach and Tariq Thachil reveal how migrants harness forces of political competition—as residents, voters, community leaders, and party workers—to sow unexpected seeds of accountability within city politics. This multifaceted agency provokes new questions about how political networks form during urbanization. In answering these questions, this book overturns longstanding assumptions about how political machines exploit the urban poor to stifle competition, foster ethnic favoritism, and entrench vote buying. By documenting how poor migrants actively shape urban politics in counterintuitive ways, Migrants and Machine Politics sheds new light on the political consequences of urbanization across India and the Global South.
The concern today about suburban sprawl is not new. In the decades after World War II, the spread of tract-house construction changed the nature of millions of acres of land, and a variety of Americans began to protest against the environmental costs of suburban development. By the mid-1960s, indeed, many of the critics were attempting to institutionalize an urban land ethic. The Bulldozer in the Countryside was the first scholarly work to analyze the successes and failures of the varied efforts to address the environmental consequences of suburban growth from 1945 to 1970. For scholars and students of American history, the book offers a compelling insight into two of the great stories of modern times - the mass migration to the suburbs and the rise of the environmental movement. The book also offers a valuable historical perspective for participants in contemporary debates about the alternatives to sprawl.
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