Airborne Express, Hershey's, Motorola, Pillsbury—how do the executives of international corporations formulate effective strategies for corporate success? Filled with helpful insights into the state of the art in strategic management, this book provides a framework for the formulation, implementation, and control of strategies for all types of domestic and global organizations. You'll also find 21 suggested corporate cases for analysis (complete with reference sources), including Blockbuster Video, PepsiCo, Harley-Davidson, Nike, Home Depot, and Microsoft. This up-to-date volume gives you a comprehensive overview of strategic management in an easy-to-read format. It addresses important current issues, such as TQM (Total Quality Management), reengineering, benchmarking, and the formulation of strategic management in international markets. Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment is a part of The Haworth Press, Inc. promotion book series edited by Richard Alan Nelson, Ph.D., APR. Here is a small sample of what Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment will teach you about: the definition, meaning, and history of strategic management the difference between business policy and business strategy corporate structure, governance, and culture mission statements how to assess the corporate/business environment—internal, external, and macro how to formulate an effective business strategy strategic alternatives—specialization, diversification, alliances, joint ventures, acquisitions, and more dealing with foreign governments and competing on a global scale the role of the general manager and the board of directors the control process and ways to measure the financial soundness of strategic decisions management techniques for not-for-profit companies Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment is an ideal reference for any teacher, student, or professional in the management arena.
Each chapter in Competitive Global Management: Principles and Strategies lists important objectives to be learned. The latest management research explains strategies of multinational corporations. A real-life case study helps the reader comprehend the importance of the issues discussed. The book features a current literature review, drawn from recent studies and research in the major international publications, further exemplifying major points.
The emergence of a global economy and a global trade market is transforming the way companies do business. If America is to remain a major industrial power, American management must learn how to operate effectively and comfortably in a global, multicultural and multilingual environment. This volume contains an extensive summary of most of the papers presented during the seventh annual conference of The International Academy of Business Disciplines. Topics covered include advertising and public relations; finance; global management; global trend analysis; human resource management; the internationalizing of business education; international marketing; and management information systems. The IABD was established seven years ago to foster and promote education in all the functional and support disciplines of business. The objectives of IABD are to stimulate learning and understanding; to exchange information, ideas and research from around the world; to increase awareness of business problems and opportunities in the international marketplace. Copublished by arrangement with The International Academy of Business Disciplines.
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