Learn to create a two-way dialog with customers with location-based services and smartphones Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establish customer loyalty programs, drive promotions, or encourage new visitors. You'll learn how to successfully build, launch, and measure a location-based marketing program and figure out which location-based services are right for your business. Packed with resources that share additional information, this helpful guide walks you through the tools and techniques needed to measure all the data that results from a successful location-based marketing program. Serves as an ideal introduction to location-based marketing and gets you started building a location-based marketing program Helps you figure out which location-based service (LBS) is right for your business and then integrate LBS with your social graph Details ways to create compelling offers, using location-based marketing as a customer loyalty program, and set performance goals and benchmarks Explains how to use tools to measure your campaign, analyze results, and determine your business's success Includes examples of companies that are successfully using location-based marketing to demonstrate techniques and concepts featured in the book No matter your location, location-based services can benefit your business and this For Dummies book shows you how!
Explains location-based services, what your campaign should contain, how to launch it, and how to measure results. Reward your customers, build their loyalty, and let them help market your business.
Harness the powerful new SQL Server 2012 Microsoft SQL Server 2012 is the most significant update to this product since 2005, and it may change how database administrators and developers perform many aspects of their jobs. If you're a database administrator or developer, Microsoft SQL Server 2012 Bible teaches you everything you need to take full advantage of this major release. This detailed guide not only covers all the new features of SQL Server 2012, it also shows you step by step how to develop top-notch SQL Server databases and new data connections and keep your databases performing at peak. The book is crammed with specific examples, sample code, and a host of tips, workarounds, and best practices. In addition, downloadable code is available from the book's companion web site, which you can use to jumpstart your own projects. Serves as an authoritative guide to Microsoft's SQL Server 2012 for database administrators and developers Covers all the software's new features and capabilities, including SQL Azure for cloud computing, enhancements to client connectivity, and new functionality that ensures high-availability of mission-critical applications Explains major new changes to the SQL Server Business Intelligence tools, such as Integration, Reporting, and Analysis Services Demonstrates tasks both graphically and in SQL code to enhance your learning Provides source code from the companion web site, which you can use as a basis for your own projects Explores tips, smart workarounds, and best practices to help you on the job Get thoroughly up to speed on SQL Server 2012 with Microsoft SQL Server 2012 Bible.
This book connects teaching practical strategies and ideas with educational theories to give you techniques to use in the classroom to capture students' attention and engage them with instruction. Drawing on the literatures of adult education and of teaching skills, Engaging Diverse Learners: Teaching Strategies for Academic Librarians presents a wide range of methods to improve how you teach. Coauthors Mark Aaron Polger and Scott Sheidlower argue that in order to grab–and hold onto—students' attention, instructors must get their interest right from the beginning. The techniques they suggest explain how to take into consideration the range of different learning styles students may have, how to accommodate students with different English language skills or abilities, and how to successfully work with individuals from different socioeconomic backgrounds or from different technologically adapted generations. The sections for each group address the key questions of identification (who are they?); how members of that group tend to react to libraries, librarians, and education; and how educational theories of that time affected students' learning in that generation.
Provides a look into the rags-to-riches life of the famed Hollywood television producer who has been one of the most successful in the field for more than thirty-five years, creating such popular shows as Dynasty, The Love Boat and.
This substantial treatment of budgeting in poor countries and discussion of the relationship between planning and budgeting covers over eighty nations and three-fourths of the worlds population. While there are many treatments of planning, the approach of this study is radically different. The authors argue that the requisites of comprehensive economic planning do not exist in poor countries, and that in the effort to create them, planners merge into the environment they have set out to change. Caiden and Wildavsky provide a unique and thorough examination of planning and budgeting by governments of poor countries throughout the world, and recommend reforms that are workable and realistic for these countries. They analyze the political, economic, and social developments that influence budgeting and planning in developing countries.
But there is more to Branson's fame than just recreation. As Aaron K. Ketchell discovers, a popular variant of Christianity underscores all Branson's tourist attractions and fortifies every consumer success. In this study, Ketchell explores Branson's unique blend of religion and recreation. He explains how the city became a mecca of conservative Christianity - a place for a "spiritual vacation" - and how, through conscious effort, its residents and businesses continuously reinforce its inextricable connection with the divine."--BOOK JACKET.
A new and provocative take on the formerly classified history of accelerating superpower military competition in space in the late Cold War and beyond. In March 1983, President Ronald Reagan shocked the world when he established the Strategic Defense Initiative (SDI), derisively known as “Star Wars,” a space-based missile defense program that aimed to protect the US from nuclear attack. In Weapons in Space, Aaron Bateman draws from recently declassified American, European, and Soviet documents to give an insightful account of SDI, situating it within a new phase in the militarization of space after the superpower détente fell apart in the 1970s. In doing so, Bateman reveals the largely secret role of military space technologies in late–Cold War US defense strategy and foreign relations. In contrast to existing narratives, Weapons in Space shows how tension over the role of military space technologies in American statecraft was a central source of SDI’s controversy, even more so than questions of technical feasibility. By detailing the participation of Western European countries in SDI research and development, Bateman reframes space militarization in the 1970s and 1980s as an international phenomenon. He further reveals that even though SDI did not come to fruition, it obstructed diplomatic efforts to create new arms control limits in space. Consequently, Weapons in Space carries the legacy of SDI into the post–Cold War era and shows how this controversial program continues to shape the global discourse about instability in space—and the growing anxieties about a twenty-first-century space arms race.
The stories of fathers caring for non-verbal children and how these experiences alter their understandings of care, masculinity, and living a full life. Vulnerable narratives of fatherhood are few and far between; rarer still is an ethnography that delves into the practical and emotional realities of intensive caregiving. Grounded in the intimate everyday lives of men caring for children with major physical and intellectual disabilities, Worlds of Care undertakes an exploration of how men shape their identities in the context of caregiving. Anthropologist Aaron J. Jackson fuses ethnographic research and creative nonfiction to offer an evocative account of what is required for men to create habitable worlds and find some kind of “normal” when their circumstances are anything but. Combining stories from his fieldwork in North America with reflections on his own experience caring for his severely disabled son, Jackson argues that care has the potential to transform our understanding of who we are and how we relate to others.
Rise, Do Not Be Afraid is a compelling, intertwined story of a small New Mexico town and its people, the presence of shadowy gods, and the heart of human nature. These fantastical and almost whimsical tales are based in myth and biblical traditions, and the characters are rooted deeply in the past, returning to pass down the truth of their town—Santa Rita, New Mexico. Through the eyes and mouths of abeyta’s characters, we are carried through a private and deeply personal history. aaron a. abeyta’s allegorical retelling of his childhood past, woven in with his own beliefs and mythologies, brings an adventurous tone to history. Rise, Do Not Be Afraid is a lyrical and adamant prayer for redemption and salvation in a time where there is none to be spared.
A funny, colorful, fascinating tour through the work and life of one of today’s most influential graphic designers. Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in common: a teeny little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life. Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin’s humor and pointed observations on the contemporary design scene, Pretty Much Everything is the complete package.
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