Aaron M. Glazer's Books

Superfandom: How Our Obsessions are Changing What We Buy and Who We Are

By: Zoe Fraade-Blanar,Aaron M. Glazer

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Superfandom: How Our Obsessions are Changing What We Buy and Who We Are

By: Zoe Fraade-Blanar,Aaron M. Glazer

An in-depth look at the influence of fans—society’s alpha consumers—on our lives and culture. As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations—from traditional businesses to tech startups—direct, real-time access to their most devoted consumers, and it’s easy to forget that this access flows both ways. This is the new “fandom-based economy”: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as audiences demand a say in shaping the future of the things they love. In Superfandom, Zoe Fraade-Blanar and Aaron M. Glazer explain this new era of symbiosis. For producers, it can mean a golden opportunity: brands such as Polaroid and Surge, preserved by the passion of a handful of nostalgic fans, can now count on an articulate, creative, and, above all, loyal audience. Yet, the new economy has its own risks—it’s also easier than ever for companies to lose their audience’s trust, as Valve did when it tried to introduce a paid mod system for its Skyrim video game. Examining key cases that span a wide range of consumer markets, Fraade-Blanar and Glazer explain why some kinds of engagement with fans succeed and some backfire. Throughout, the authors probe fandom’s history, sociology, and psychology. From the nineteenth-century American Alice Drake, who bribed her way into the houses of her favorite European composers, to Hatsune Miku, the Japanese virtual celebrity whose songs are composed entirely by fans, the dynamics of fandom—the activities we perform to show we belong to a group of people with common interests—may be as old as culture itself. For groupies of financier Warren Buffet and enthusiasts of Cards Against Humanity alike, the consumer relationship has been transformed. Superfandom is an essential guide for those who care about, contribute to, and live in our rapidly expanding fan-driven economy.

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Page Count

224

Publisher

W. W. Norton & Company

Published Date

ISBN 10

0393249964

ISBN 13

9780393249965

Superfandom: How Our Obsessions are Changing What We Buy and Who We Are

By: Zoe Fraade-Blanar,Aaron M. Glazer

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Superfandom: How Our Obsessions are Changing What We Buy and Who We Are

By: Zoe Fraade-Blanar,Aaron M. Glazer

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Solve jigsaw puzzle

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Page Count

224

Publisher

W. W. Norton & Company

Published Date

ISBN 10

0393249964

ISBN 13

9780393249965

Non-Invasive Technologies for the Diagnosis and Management of Skin Cancer

By: Darrell S. Rigel,Aaron S. Farberg

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Non-Invasive Technologies for the Diagnosis and Management of Skin Cancer

By: Darrell S. Rigel,Aaron S. Farberg

This issue of Dermatologic Clinics, guest edited by Drs. Darrell S. Rigel and Aaron S. Farberg, is devoted to Non-Invasive Technologies for the Diagnosis of Skin Cancer. Articles in this issue include: Current state and issues of clinical inspection; Tele-dermatology applications in skin cancer diagnosis; Enhancing skin cancer diagnosis with dermoscopy; Mole Mapping for management of pigmented skin lesions; Temporal image comparison (Serial Imaging) in assessing pigmented lesions; Multispectral digital skin lesion imaging and analysis; Using reflectance confocal microscopy in skin cancer diagnosis; Optical Coherence Tomography in the diagnosis of skin cancer; Electrical impedance spectroscopy in skin cancer diagnosis; The use of Raman Spectroscopy to detect and diagnose skin cancer; Applying high frequency ultrasound in the diagnosis of skin cancer; Proteomic mass spectrometery imaging for skin cancer diagnosis; Assessing skin cancer using epidermal genetic information retrieved by tape stripping; Smartphone-based applications for skin monitoring and melanoma detection; Detection of aberrations in cellular DNA in diagnosis and assessment of skin cancer; Assessing genetic expression profiles in melanoma diagnosis; Assessing genetic expression profiles in melanoma prognosis; and Integrating skin cancer related technologies into clinical practice.

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Page Count

193

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323546633

ISBN 13

9780323546638

Book's by Aaron M. Glazer

Superfandom: How Our Obsessions are Changing What We Buy and Who We Are

Superfandom: How Our Obsessions are Changing What We Buy and Who We Are

Superfandom: How Our Obsessions are Changing What We Buy and Who We Are

Superfandom: How Our Obsessions are Changing What We Buy and Who We Are

Non-Invasive Technologies for the Diagnosis and Management of Skin Cancer

Non-Invasive Technologies for the Diagnosis and Management of Skin Cancer

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