African Americans have been part of the story of St. Louis since the city's founding in 1764. Unfortunately, most histories of the city have overlooked or ignored their vital role, allowing their influence and accomplishments to go unrecorded or uncollected; that is, until the publication of Discovering African American St. Louis: A Guide to Historic Sites in 1994. A new and updated 2002 edition is now available to take readers on a fascinating tour of nearly four hundred African American landmarks. From the boyhood home of jazz great Miles Davis in East St. Louis, Illinois, to the site of the house that sparked the landmark Shelley v. Kraemer court case, the maps, photographs, and text of Discovering African American St. Louis record a history that has been neglected for too long. The guidebook covers fourteen regions east and west of the Mississippi that represent St. Louis's rich African American heritage. In the words of historian Gary Kremer, "No one who reads this book and visits and contemplates the places and peoples whose stories it recounts will be able to look at St. Louis in the same way ever again.
Strikes have been part of American labor relations from colonial days to the present, reflecting the widespread class conflict that has run throughout the nation's history. Against employers and their goons, against the police, the National Guard, local, state, and national officials, against racist vigilantes, against their union leaders, and against each other, American workers have walked off the job for higher wages, better benefits, bargaining rights, legislation, job control, and just plain dignity. At times, their actions have motivated groundbreaking legislation, defining new rights for all citizens; at other times they have led to loss of workers' lives. This comprehensive encyclopedia is the first detailed collection of historical research on strikes in America. To provide the analytical tools for understanding strikes, the volume includes two types of essays - those focused on an industry or economic sector, and those focused on a theme. Each industry essay introduces a group of workers and their employers and places them in their economic, political, and community contexts. The essay then describes the industry's various strikes, including the main issues involved and outcomes achieved, and assesses the impact of the strikes on the industry over time. Thematic essays address questions that can only be answered by looking at a variety of strikes across industries, groups of workers, and time, such as, why the number of strikes has declined since the 1970s, or why there was a strike wave in 1946. The contributors include historians, sociologists, anthropologists, and philosophers, as well as current and past activists from unions and other social movement organizations. Photos, a Topic Finder, a bibliography, and name and subject indexes add to the works appeal.
These essays use a common interpretive framework to show how economic and other concepts are socially constructed, how political philosophers and the workings of democracy can be understood, and how rational choice theories might be given wider application and greater discriminatory power. Aaron Wildavsky hoped that fellow social scientists would be persuaded of the unifying and integrating potential of what Mary Douglas called "grid-group theory" (which he further developed as "cultural theory") by seeing this explanatory tool used in so many different ways and with regard to such a variety of issues and questions.
Credlin & Co. is the story of a relationship that determined the fate of a government. It shows in stunning detail the disastrous consequences of power abused, and the broken people left in its wake. 'Credlin was Abbott's enforcer, his disciplinarian, his counsellor, his brain, his mother. Her strength as a chief of staff was a sign of his weakness as a prime minister: she gave him the option of disengaging. Credlin allowed Abbott to be who he wanted to be: the good bloke, the philosopher, the weekend fire-fighter, the surfer, the orator, the man of action. If Abbott was a natural leader, it could have worked. But he lacked the most important attribute of all: judgement.' Tony Abbott and his chief of staff, Peta Credlin, ran a brilliant campaign in opposition. But their approach led to disaster in government. When Abbott became prime minister, he and Credlin ruthlessly controlled ministers, backbenchers, the public service and the media. They shut out voices that questioned Abbott's way. Everything started to unravel. Credlin & Co. is the story of a relationship that determined the fate of a government. It shows in stunning detail the disastrous consequences of power abused, and the broken people left in its wake.
*CLICK HERE to download sample hikes from Day Hiking Mount St. Helens* 80 day-hiking routes, summit routes, camping options, and more General details on visitors’ centers and nature trails along each of the four major Monument access roads Popular winter trails also included Whether you just want to stretch your legs on a short interpretive trail near the visitors’ center or you’re looking for an uncrowded backcountry route on the side of an active volcano, Day Hiking: Mount St. Helens will help you select the adventure you’re looking for. This addition to the popular "Day Hiking" series includes a new feature: hikes of less than 3 miles—nature and interpretive trails—that are featured in short write-ups, without a point by point description or map. They are a bonus to the meat of this collection of the best trails on Mount St. Helens and in the surrounding forests. The guide also includes photos, maps, descriptions, and driving directions to all the longer trails, indicating those with camping sites and opportunities to link hikes for multi-day adventures. The book is organized according to the mountain’s aspects—east side, west side, south side, or north side, which is how many people explore it. **Mountaineers Books designates 1 percent of the sales of select guidebooks in our Day Hiking series toward volunteer trail maintenance. For this book, our 1 percent of sales is going to Washington Trails Association (WTA). WTA hosts more than 750 work parties throughout Washington’s Cascades and Olympics each year, with volunteers clearing downed logs after spring snowmelt, cutting away brush, retreading worn stretches of trail, and building bridges and turnpikes. Their efforts are essential to the land managers who maintain thousands of acres on shoestring budgets.
Tennessee's Cumberland Plateau played host to some of the most dramatic military maneuvering of the Civil War. As Federal forces sought to capitalize on the capture of Nashville, they moved into a region split by the most vicious guerrilla warfare outside Missouri. The bitter conflict affected thousands of ordinary men and women struggling to survive in the face of a remorseless war of attrition, and its legacy continues to be felt today.
Explores the sectional conflict at the border of the North and the Confederate South during the Civil War and Reconstruction, discussing how black citizenship and voting rights instigated political conflicts and racial violence.
Michele Aaron cuts a lucid path through the dense undergrowth of the debate on spectatorship. She revisits the classics of Hollywood and explores films from beyond the mainstream, such as 'Dogme 95' to explore the nature of seeing and spectatorship.
Beginning on the dark and gloomy seventeenth century London harbor docks, Lady Sara Anne Grey sets out to tell her tale of existence as a vampire. Her story turns out to be not only one of a transition to the undead, but also from only daughter to self made business mogul. Constantly under siege from her darker nature, Sara's light hearted youthfulness slowly gives way to pragmatism. In telling her story of years gone by comes a realization that dealing with both the undead and the human realms has led her to view worldly events not merely as good versus evil but more situations of cause and effect. A view that seems to slowly separate her from both the humans and vampires.
The sinking of the Canadian Pacific steamship Princess Sophia was Alaska’s worst maritime disaster — until it nearly happened again. In 1918, the Canadian Pacific steamship Princess Sophia left Skagway, Alaska, on her last trip of the season to Vancouver. She never made it. Battered by a raging snowstorm and sent dangerously off course, she ran aground on Vanderbilt Reef, a rocky shoal in Lynn Canal, North America’s deepest and longest fjord. She would spend two days high and dry on the reef, with rescue ships standing by, unable to help, before she finally slid to her watery grave. Seventy-six years later, another ship — the modern Star Princess — finds herself off course in Lynn Canal, and history nearly repeats itself. Weaving together events past and present, Aaron Saunders tells the story of two very different ships that set sail from Skagway at opposite ends of the century. Their common bond — the unassuming and often treacherous stretch of water known as Lynn Canal.
Media, Markets, and Morals provides an original ethical framework designed specifically for evaluating ethical issues in the media, including new media. The authors apply their account of the moral role of the media, in their dual capacity as information providers for the public good and as businesses run for profit, to specific morally problematic practices and question how ethical behavior can be promoted within the industry. Brings together experts in the fields of media studies and media ethics, information ethics, and professional ethics Offers an original ethical framework designed specifically for evaluating ethical issues in the media, including new media Builds upon and further develops an innovative theoretical model for examining and evaluating media corruption and methods of media anti-corruption previously developed by authors Spence and Quinn Discloses and clarifies the inherent ethical nature of information and its communication to which the media as providers of information are necessarily committed
People organize to protect and fight for what they hold most dear. Using auto-ethnography from over a decade of interfaith Broad-based Community Organizing (BBCO) experiences, Listening to the Spirit makes a case for the political role of sacred values in BBCO, especially as they show up in two organizing practices: the "listening campaign" and the "relational meeting." Aaron Stauffer argues that by centering sacred values in democratic politics, these organizing practices can be seen as religious practices, and that BBCO can build deeper solidarity through sacred values and relational power. Stauffer offers a social ethical, social practical account of religion and grounds democracy in our diverse religious values.
Since the Brexit referendum of 2016, extraordinary uncertainty has hung over the future of the Union between Great Britain and Northern Ireland, creating a crisis for the unionist community. A referendum that began on the question of sovereignty quickly degenerated into cries of betrayal over a redrawn border in the Irish Sea, and has led to unionists becoming more insular again, resurrecting ethnic and nationalist notions of what constitutes the Union. In A People Under Siege, historian Aaron Edwards, a native of Belfast, explores the profound challenges facing the community and, in the process, articulates what is really meant by unionism. He explains key developments within unionism over the past turbulent century and examines how a people who believe themselves to be once again under siege are viewed by others beyond their community. In doing so he confronts the narrow, sectional beliefs and prejudices of unionists and loyalists, as well as outlining their more positive and forward-thinking aspects. By embracing these, Edwards explains how divisions could be healed and a position reached of mutual acceptance, tolerance and understanding that will benefit the entire population.
In the Jim Crow era, along with black churches, schools, and newspapers, African Americans also had their own history. Making Black History focuses on the engine behind the early black history movement, Carter G. Woodson and his Association for the Study of Negro Life and History (ASNLH). Author Jeffrey Aaron Snyder shows how the study and celebration of black history became an increasingly important part of African American life over the course of the early to mid-twentieth century. It was the glue that held African Americans together as “a people,” a weapon to fight racism, and a roadmap to a brighter future. Making Black History takes an expansive view of the historical enterprise, covering not just the production of black history but also its circulation, reception, and performance. Woodson, the only professional historian whose parents had been born into slavery, attracted a strong network of devoted members to the ASNLH, including professional and lay historians, teachers, students, “race” leaders, journalists, and artists. They all grappled with a set of interrelated questions: Who and what is “Negro”? What is the relationship of black history to American history? And what are the purposes of history? Tracking the different answers to these questions, Snyder recovers a rich public discourse about black history that took shape in journals, monographs, and textbooks and sprang to life in the pages of the black press, the classrooms of black schools, and annual celebrations of Negro History Week. By lining up the Negro history movement’s trajectory with the wider arc of African American history, Snyder changes our understanding of such signal aspects of twentieth-century black life as segregated schools, the Harlem Renaissance, and the emerging modern civil rights movement.
Are we made entirely of matter, like sticks and stones? Or do we have a soul—a nonphysical entity—where our mental lives take place? The authors Eric T. Olson and Aaron Segal begin this accessible and wide-ranging debate by looking at the often-overlooked question of whether we appear in ordinary experience to be material things. Olson then argues that the dependence of our mental lives on the condition of our brains—the fact that general anesthesia causes complete unconsciousness, for instance—is best explained by saying that our mental lives are physical activities in our brains rather than nonphysical activities in the soul. Segal objects that this view is incompatible with two obvious and important facts about ourselves: that there is only one of you rather than trillions of almost identical beings now thinking your thoughts, and that we exist and remain conscious for more than an instant. These facts, he claims, are presupposed in our practical and moral judgments—but they require us to be immaterial things. Olson is forced to concede that there is no easy and uncontroversial answer to these objections but doubts whether taking us to be immaterial would be any help. The debate takes in large philosophical questions extending well beyond dualism and materialism. The book features clear statements of each argument, responses to counter-arguments, in-text definitions, a glossary of key terms, and section summaries. Scholars and students alike will find it easy to follow the debate and learn the key concepts from metaphysics, philosophy of mind, and other areas necessary to understand each position. Key Features Is the only introductory book devoted to the debate between substance dualism and materialism Discusses both traditional and novel arguments for each position Debates important but infrequently discussed questions, including: do we appear, in ordinary experience, to be material? should materialism be the default view? is there a good probabilistic argument for materialism? Written in a lively and accessible style Uses only a limited number of technical terms and defines all of them in the glossary
Navy Crazy is a different kind of war story depicting the backwardness of military medicine in the mid-1950s. A memoir of a young medical corpsman learning to survive on a locked psychiatric ward for Navy and Marine mental patients at the hospital on the U.S. Naval Base in Yokosuka, Japan from 1955-57. Rockland captures the ward's atmosphere, its flavor, its culture and its language. A raw personal history not filtered, not for the faint of heart.
UVF: Behind the Mask is the gripping new history of the Ulster Volunteer Force from its post-1965 incarnation to the present day. Aaron Edwards blends rigorous research with unprecedented access to leading members of the UVF to unearth the startling inner-workings of one of the world’s oldest and most ruthless paramilitary groups. Through interviews with high-profile UVF leaders, such as Billy Mitchell, David Ervine, Billy Wright, Billy Hutchinson and Gary Haggarty, as well as their loyalist rivals including Johnny Adair, Edwards reveals the grisly details behind their sadistic torture and murder techniques and their litany of high-profile atrocities: McGurk’s Bar, the Dublin and Monaghan bombings, the Miami Showband massacre and the Shankill Butchers’ serial-killing spree, amongst others. Edwards’ life and career has led him to the centre of the UVF’s long, dark underbelly; in this defining work he offers a comprehensive and authoritative study of an armed group that continues to play a pivotal role in Northern Irish society.
Winner of the Jefferson Davis Award Winner of the Johns Family Book Award Winner of the Army Historical Foundation Distinguished Writing Award “A work of deep intellectual seriousness, sweeping and yet also delicately measured, this book promises to resolve longstanding debates about the nature of the Civil War.” —Gregory P. Downs, author of After Appomattox Shiloh, Chancellorsville, Gettysburg—tens of thousands of soldiers died on these iconic Civil War battlefields, and throughout the South civilians suffered terrible cruelty. At least three-quarters of a million lives were lost during the American Civil War. Given its seemingly indiscriminate mass destruction, this conflict is often thought of as the first “total war.” But Aaron Sheehan-Dean argues for another interpretation. The Calculus of Violence demonstrates that this notoriously bloody war could have been much worse. Military forces on both sides sought to contain casualties inflicted on soldiers and civilians. In Congress, in church pews, and in letters home, Americans debated the conditions under which lethal violence was legitimate, and their arguments differentiated carefully among victims—women and men, black and white, enslaved and free. Sometimes, as Sheehan-Dean shows, these well-meaning restraints led to more carnage by implicitly justifying the killing of people who were not protected by the laws of war. As the Civil War raged on, the Union’s confrontations with guerrillas and the Confederacy’s confrontations with black soldiers forced a new reckoning with traditional categories of lawful combatants and raised legal disputes that still hang over military operations around the world today. In examining the agonizing debates about the meaning of a just war in the Civil War era, Sheehan-Dean discards conventional abstractions—total, soft, limited—as too tidy to contain what actually happened on the ground.
Matthew's community, contrary to what many scholars believe, was a cosmopolitan, wealthy Jewish Christian community located in Galilee. Gale concludes that Matthew's community was a conservative Christian community located in Galilee that still believed the laws of the Torah were valid and required strict adherence. Gale's argument contrasts with many scholars who argue that the Matthean church was in the process of, or had already abolished, the Torah. Gale uses material evidence to indicate that Matthew's community was cosmopolitan and wealthy, and he argues that the community was also highly learned, comprised of many scribes. Gale concludes that the Matthean church was located near Sepphoris and was a wealthy, urban, and learned community.
This exceptional book maps the vast change management landscape, demystifies its complexities, and engages readers with an accessible and balanced style. Through their original evaluation of organizational change philosophies and theories, the authors encourage us to move beyond prescriptive, paradigm-centred theories in order to understand the opportunities that each offers. Philosophies of Organizational Change offers an innovative re-evaluation of the assumptions governing decisions about organizational change. It will command interest and stimulate lively debate from practitioners, students and researchers in organization theory. Ian Palmer, RMIT University, Australia Using an approach similar to Gareth Morgan s Images of Organization, the authors have brought order to influential and highly disparate approaches to organizational change and have done so in a manner that is both well-researched and accessible to readers at many levels. It is a welcome resource for research, teaching and consulting indeed for anyone who wishes to look beyond favoured approaches to organizational change. This lively and up-to-date text will be most useful for students, scholars and scholar-practitioners alike. Julie Wofram Cox, Deakin University, Australia Philosophies of Organizational Change explains the assumptions that drive different perspectives on organizational change management. The book describes and examines the myriad philosophical interpretations of change, revealing how and why managers confront change using so many competing methods. Each philosophy introduces the reader to the key theories used to diagnose organizations and prescribe change interventions. The book critically evaluates the arguments underpinning organizational change approaches and shows how they lead to different techniques and tools for practical change. With its critical examination of current thinking on organizational change approaches, this book will appeal to scholars and researchers in organization theory and organization studies. It will also make an ideal resource for graduate and senior undergraduate students and practitioners looking to deepen their understanding of change interventions.
While still a child himself, Tom Dotson loses his mother at the age of twelve. He goes to live with the Choctaw Indians in Tahlequah, Oklahoma. After graduating high school, he goes on and gets a bachelor’s degree in electrical engineering and moves to Kansas City. While in Kansas City, he buys an old house to fix up, as well as works on old cars. One day while attending an afternoon get-together, he meets the love of his life, Lisa, and they get married. They are happy and soon has a baby. However, that is short-lived when his wife and child gets in a horrific car accident and both passes away. He then helps an older lady with her car and she offers for him to move in with her, and he does. What he doesn’t know is that she has a daughter. Read the book to see how the remainder unfolds.
Setting the scene -- A theory of scenes -- Quantitative flânerie -- Back to the land, on to the scene : how scenes drive economic development -- Home, home on the scene : how scenes shape residential patterns -- Scene power : how scenes influence voting, energize new social movements, and generate political resources / with Christopher M. Graziul) -- Making a scene : how to integrate the scenescape into public policy thinking -- The science of scenes / with Christopher M. Graziul)
The Ontario Municipal Board is an independent provincial planning appeals body that has wielded major influence on Toronto’s urban development. In this book, Aaron A. Moore examines the effect that the OMB has had on the behavior and relationships of Toronto’s main political actors, including city planners, developers, neighbourhood associations, and local politicians. Moore’s findings draw on a quantitative analysis of all OMB decisions and settlements from 2000 through 2006, as well as eight in-depth case studies. The cases, which examine a variety of development proposals that resulted in OMB appeals, compare the decisions of Toronto’s political actors to those typified in American local political economy analyses. A much-needed contribution to the literature on the politics of urban development in Toronto since the 1970s, Planning Politics in Toronto challenges popular preconceptions of the OMB’s role in Toronto’s patterns of growth and change.
The story of a year-long confrontation in 1972 between the Vancouver police and the Clark Park gang, a band of unruly characters who ruled the city’s east side. Corrupt cops, hapless criminals, and murder figure in this story that questions which gang was tougher: the petty criminals, or the police themselves. This publication meets the EPUB Accessibility requirements and it also meets the Web Content Accessibility Guidelines (WCAG-AA). It is screen-reader friendly and is accessible to persons with disabilities. A Simple book with few images, which is defined with accessible structural markup. This book contains various accessibility features such as alternative text for images, table of contents, page-list, landmark, reading order and semantic structure.
The West's strategy of engagement with China has failed. More than three decades of trade and investment with the advanced democracies have left that country far richer and stronger than it would otherwise have been. But growth and development have not caused China's rulers to relax their grip on political power, abandon their mercantilist economic policies, or accept the rules and norms of the existing international system. To the contrary: China today is more repressive at home, more aggressive abroad, and more obviously intent on establishing itself as the world’s preponderant power than at any time since the death of Chairman Mao. What went wrong? Put simply, the democracies underestimated the resilience, resourcefulness, and ruthlessness of the Chinese Communist Party. For far too long, the United States and its allies failed to take seriously the Party's unwavering determination to crush opposition, build national power, and fulfill its ideological and geopolitical ambitions. In this timely and powerfully argued study, Aaron Friedberg identifies the assumptions underpinning engagement, describes the counterstrategy that China's Communist Party rulers devised in order to exploit the West's openness while defeating its plans, and explains what the democracies must do now if they wish to preserve their prosperity, protect their security, and defend their common values.
Find out how the key players from yesterday and today influenced and interacted with each other during the world's most important moments in this full-color biography series. One event. Six people. It takes more than one person to bring about change and innovation. So much more than just your typical biography, Profiles focuses on six of the most prominent figures during the Civil War. This book includes all of the biographical information kids need to know (background, family, education, accomplishments, etc.) about Abraham Lincoln, George McClellan, Matthew Brady, Clara Barton, Robert E. Lee, and Frederick Douglass. Find out why they were so important to the war and each other. Photographs, maps, and quotes are interwoven throughout the text.
In this study, Aaron O'Kelley argues that the 'new perspective' on Paul rests on a faulty hermeneutical presupposition, namely, that covenantal nomism could not have served as a foil for Paul in the development of a doctrine of justification that resembles that of the Reformation. COMMENDATIONS "Carefully researched and argued, Aaron O'Kelley's monograph offers a refreshing engagement of New Testament scholarship from the perspective of historical and systematic theology." - Kevin W. McFadden, Cairn University, USA
There are times when you get more than you expect. Chris Anderson is having one of those times. After receiving an intriguing email, the unassuming college professor jets off to Europe to inspect a French manuscript reported to reference the Knights Templar. Quickly drawn into the research, the obsessive Templar scholar realizes that the enigma before him is actually the start of a quest. Unwilling to let go, he heads out across Europe chasing one clue after another, and slowly puzzling out the path that leads to the hiding place of the lost Templar treasure. Shadowed at every step by a ruthless assassin; Anderson follows the twisting path that somehow bring him back to North America. With a small group of good friends in support, Professor Anderson follows the path to its end, and the most unlikely of hiding places. The assassin, seeing the group has located the treasure, confronts Anderson and his friends in a bid to seize it for himself. The small town treasure hunters must outwit their adversary or end up casualties of the chase. But, if they do survive, what will they do with the treasure. Starting in the restrained world of academia and moving out into the hurried locals of Europe and America, The Long Path follows a puzzle built by generations of loyal Guardians. Anderson stands and protects the past in a climax fitting of any Knights Templar battle.
This book brings together for the first time more than half a dozen proposals for an imperial paper currency in the mid-eighteenth century British Atlantic, to show how manage colonial currency and banking in the expanding empire. Existing studies have looked at the successes and failures of schemes in individual colonies. But some had grander ambitions, such as Benjamin Franklin, and offered proposals for ‘imperial’ or ‘continental’ paper currencies and monetary unions which would help knit together colonial territories throughout North America and even the Caribbean into a cohesive whole during a moment of imperial reform. This book brings together these proposals for the first time, including several never studied before, to show how thinkers and writers on empire, currency and finance drew on financial practices, precedents and principles from across the British Atlantic to present their own visions of monetary union and the future of empire. In doing so it makes an important and original contribution to the wider histories of monetary and financial thought and theory and the roots of American monetary policy, and the links between finance, empire, politics, reform and revolution. It will be of interest to academics working on the history of finance, banking and currency in the British Isles, North America and the Caribbean in the eighteenth century, as well as those working on the political economy of the British Empire, including mercantilism, trade, warfare and the politics of empire in the decades leading up to the American Revolution.
Surviving the Great War is the first detailed analysis of Australians in German captivity in WW1. By placing the hardships of prisoners of war in a broader social and military content, this book adds a new dimension to the national wartime experience and challenges popular representations of Australia's involvement in the First World War.
Britain is often revered for its extensive experience of waging ‘small wars’. Its long imperial history is littered with high profile counter-insurgency campaigns, thus marking it out as the world’s most seasoned practitioner of this type of warfare. This is the first book to detail the tactical and operational dynamics of Britain’s small wars, arguing that the military’s use of force was more heavily constrained by wider strategic and political considerations than previously admitted. Outlining the civil-military strategy followed by the British in Palestine, Malaya, Kenya, Cyprus, Aden, Northern Ireland, Iraq and Afghanistan, Defending the realm? argues that Britain’s small wars since 1945 were fought against the backdrop of an irrevocable decline in British power. Written from a theoretically-informed perspective, grounded in rich archival sources, oral testimonies and a revisionist reading of the literature on counter-insurgency and counter-terrorism, this is the definitive account of the politics of Britain’s small wars.
Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: Learn what true library marketing is, and what it’s not Plan a large scale marketing campaign / awareness campaign on a shoestring budget Learn how to market yourselves as librarians! Develop your own professional identity and brand Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.
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