Aaron C.T. Smith's Books

Sport Branding Insights

By: Constantino Stavros,Aaron C.T. Smith

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Sport Branding Insights

By: Constantino Stavros,Aaron C.T. Smith

In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to ‘brand’ – and therefore differentiate – a sport club, player, code, or event in a highly competitive entertainment market. For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand. The book explains how a sport brand goes beyond just an identifying badge, reinforced by a name or a logo that helps sport consumers recognise a product or an organisation. It reveals how a brand becomes linked with consumers’ opinions and perceptions of a sport product and the organisation that owns it. Readers will learn how to create a powerful brand that has both recognition in the market and strong associated imagery, by imbuing it with a spirit of the past through appeals to tradition, by endowing it with human qualities of emotionality, thought, and volition, and through the use of characters, colours, texts, and symbols. It also provides a brief guide to the new domains of digital sport branding and social media. Concise, informative, and entertaining, this is an essential resource for anyone exploring or practising the business of sport.

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Page Count

118

Publisher

Routledge

Published Date

ISBN 10

1000733904

ISBN 13

9781000733907

Philosophies of Organizational Change

Perspectives, Models and Theories for Managing Change

By: Aaron C.T. Smith,James Skinner,Daniel Read

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Philosophies of Organizational Change

Perspectives, Models and Theories for Managing Change

By: Aaron C.T. Smith,James Skinner,Daniel Read

This revised and extended second edition evaluates the diverse approaches to organizational change that have defined the field. Explaining the assumptions and implications that accompany these diverse philosophies, this book demystifies the complexities of conflicting perspectives and delivers valuable insights into the research and practice of organizational change.

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Page Count

328

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1839105097

ISBN 13

9781839105098

Introduction to Sport Marketing

By: Aaron C.T. Smith,Constantino Stavros,James Skinner,Andrea N. Geurin,Lauren M. Burch

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Introduction to Sport Marketing

By: Aaron C.T. Smith,Constantino Stavros,James Skinner,Andrea N. Geurin,Lauren M. Burch

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today’s fast-paced sport industry. It covers sport marketing at all levels, from grassroots and community sport to international mega-events, and across all sectors from professional sport to public and not-for-profit organisations. Leading the reader through the marketing process, from analysis and setting a strategy to planning the marketing mix, implementation, and evaluation, the text introduces the products, services, distribution channels, and stakeholders that generate value, including brands, merchandise and licensed products, players and athletes, leagues and franchises, and events. This new edition includes expanded coverage of cutting-edge topics, including social media, digital sport marketing, esports, the social impact of sport, ‘sportwashing’ and soft power, innovation and fast prototyping, consumer psychology, and diversity and equity. It includes useful features throughout, from review questions to guides to further resources. This is an essential textbook for any sport marketing course taken as a part of a degree programme in sport management, sport marketing, sport business, sport development, or business, management, and marketing.

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Page Count

418

Publisher

Taylor & Francis

Published Date

ISBN 10

1040000479

ISBN 13

9781040000472

Sport Management

Principles and Applications

By: Russell Hoye,Aaron C.T. Smith,Matthew Nicholson,Bob Stewart

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Sport Management

Principles and Applications

By: Russell Hoye,Aaron C.T. Smith,Matthew Nicholson,Bob Stewart

Now available in a fully revised and updated third edition, Sport Management: Principles and Applications examines the nature of the sport industry and the role of the state, non-profit and professional sectors in sport. It focuses on core management principles and their application in a sporting context, highlighting the unique challenges faced in a career in sport management. Written in highly accessible style, each chapter has a coherent structure designed to make key information and concepts simple to find and to utilize. Chapters contain a conceptual overview, references, further reading, relevant websites, study questions and up-to-date case studies from around the world to show how theory works in the professional world. Topics covered include: strategic planning organizational culture organizational structures human resource management leadership governance financial management marketing performance management. This book provides a comprehensive introduction to the practical application of management principles within sport organizations. It is ideal for first and second year students studying sport management related courses, as well as those studying business focused and human movement/physical education courses who are seeking an overview of sport management principles. Visit the companion website at www.routledge.com/textbooks/hoye

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Page Count

376

Publisher

Routledge

Published Date

ISBN 10

1135137528

ISBN 13

9781135137526

Qualitative Research in Sport Management

By: James Skinner,Allan Edwards,Aaron C.T. Smith

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Qualitative Research in Sport Management

By: James Skinner,Allan Edwards,Aaron C.T. Smith

Good qualitative research can help sport management researchers and industry professionals solve difficult problems and better understand their organisations, stakeholders and performance. Now in a fully revised and extended new edition, this book is a user-friendly introduction to qualitative methods in sport management. Covering the full research process from research planning to reporting results, this edition includes expanded coverage of cutting-edge areas including digital and social media research, critical realism, and social network analysis. The book examines the reflective and interrogative processes required for developing effective qualitative research questions and includes a deeper discussion of ontology and epistemology in the light of today’s rapidly changing society. It takes the reader step-by-step through essential and emerging qualitative methods, from actor network theory and ethnography to computer-assisted data analysis and sampling typologies. Every chapter includes examples of real qualitative research, including shorter "research briefs" and extended case studies, reflecting the exciting qualitative research that is currently occurring in sport business and management, and highlighting the links between research and sport management practice. This is essential reading for courses in sport management, sport business, sport policy, sport marketing, sport media, and communications. It provides students, researchers, and practitioners with the knowledge and skills to undertake qualitative research while deepening their understanding of how the social world can be perceived and interpreted through a particular theoretical lens. Useful online materials include recommended readings and PowerPoint slides.

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Page Count

605

Publisher

Routledge

Published Date

ISBN 10

1000319342

ISBN 13

9781000319347

Cognitive Mechanisms of Belief Change

By: Aaron C. T. Smith

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Cognitive Mechanisms of Belief Change

By: Aaron C. T. Smith

Belief change lies at the heart of all human aspirations. From career progression, weight loss, spiritual commitment, and ideological passion, to love, grief, war, identity, and sport, beliefs guide our lives and to a great extent, determine our success, satisfaction and happiness. Cognitive Mechanisms of Belief Change is relevant to anyone interested in the machinations of how this occurs. It explains how certain ideas and concepts steal a place in the mind because they latch on to hardwired ways of thinking, experiencing, and behaving. Concepts throw light upon the mind’s desires, which in turn casts a kaleidoscope of silhouettes against the walls of thought, with those taking distinct shape forging the outlines for beliefs to inhabit. Beliefs infiltrate our minds, and this book shows how they arrive and change in ways critical to our sense of meaning and identity.

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Page Count

279

Publisher

Springer

Published Date

ISBN 10

1137578955

ISBN 13

9781137578952

Research Methods for Sport Management

By: James Skinner,Aaron C.T. Smith,Daniel Read,Lauren M. Burch,Jacqueline Mueller

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Research Methods for Sport Management

By: James Skinner,Aaron C.T. Smith,Daniel Read,Lauren M. Burch,Jacqueline Mueller

Now in a fully revised and updated second edition, Research Methods for Sport Management provides a complete introduction to qualitative, quantitative, and mixed methods for sport management students and practitioners. Full of real-world case studies, data, and examples, and including international perspectives throughout this book to help the reader understand the challenges of research in different social and cultural contexts, this book links theory to practice, highlighting the importance of research skills in the contemporary sport industry. This book outlines an eight-step research framework that makes the research process easy to understand and that can be followed by beginners and built upon by more advanced researchers. It covers the full research process from research design and literature review to data analysis and report writing, with a strong emphasis throughout this book on new digital, online, and social media methods. This new edition includes extended coverage of topics such as research ethics, gender in research, intersectional research, Web 3.0, data visualization, research impact, and advanced statistical techniques, and considers the differing requirements of sport-related research across the private, public, and not-for-profit sectors. With improved features to enhance teaching and learning, including a research f low chart, review questions, topical case studies, and PowerPoint slides, this is an essential textbook for any research methods course taken as part of a degree course in sport business and management, sport development, or sport marketing, and an invaluable toolkit for any managers, leaders, or analysts working in the sport industry.

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Page Count

568

Publisher

Taylor & Francis

Published Date

ISBN 10

104004493X

ISBN 13

9781040044933

Brand Fans

Lessons from the World's Greatest Sporting Brands

By: Aaron C.T. Smith,Constantino Stavros,Kate Westberg

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Brand Fans

Lessons from the World's Greatest Sporting Brands

By: Aaron C.T. Smith,Constantino Stavros,Kate Westberg

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

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Page Count

254

Publisher

Springer

Published Date

ISBN 10

3319488546

ISBN 13

9783319488547

WADA, the World Anti-Doping Agency

A Multi-Level Legitimacy Analysis

By: Daniel Read,James Skinner,Daniel Lock,Aaron C.T. Smith

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WADA, the World Anti-Doping Agency

A Multi-Level Legitimacy Analysis

By: Daniel Read,James Skinner,Daniel Lock,Aaron C.T. Smith

Examining the legitimacy of the World Anti-Doping Agency, this book offers a critical analysis of the anti-doping system and the social and behavioural processes that shape policy, asking why the current system is failing. Featuring in-depth, contemporary case studies from around the world, including the whereabouts system; Lance Armstrong; therapeutic use exemptions; the Essendon Bombers; recreational drugs policy; and the Russian Olympic doping programme, this is the first text to analyse empirically how the legitimacy of WADA is constructed, contested and managed in the field of anti-doping, and the consequent impact this has on anti-doping. Based on the analysis of these case studies, the book discusses how legitimacy processes have shaped the current regulatory environment and offers structural and governance reforms to improve anti-doping policy design and implementation. Adopting a unique theoretical perspective, rooted in a socio-cognitive perspective on organisational behaviour, this book is essential reading for any researcher or student working on drugs and doping in sport, sport management, the sociology of sport, governance, transnational organisations or strategic management. It also offers important insights for policymakers and administrators working in sport or in government.

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Page Count

153

Publisher

Routledge

Published Date

ISBN 10

100038103X

ISBN 13

9781000381030

Fostering Innovative Cultures in Sport

Leadership, Innovation and Change

By: James Skinner,Aaron C. T. Smith,Steve Swanson

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Fostering Innovative Cultures in Sport

Leadership, Innovation and Change

By: James Skinner,Aaron C. T. Smith,Steve Swanson

Analysing the trends that are emerging in sport enterprises such as advancements in technology and social media, the authors of this illuminating book tackle the issue of how to create new opportunities in such a changing industry. Providing valuable reading for sports business scholars, this book draws on examples from inventive companies as well as inspirational sports leaders and illustrates the various drivers behind innovation. Addressing the need for a culture of innovation within sports enterprises, the authors reveal sustainable ways for companies to stay ahead of the game in an increasingly competitive global sport market.

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Page Count

283

Publisher

Springer

Published Date

ISBN 10

3319786229

ISBN 13

9783319786223

Reinventing Innovation

Designing the Dual Organization

By: Aaron C. T. Smith,Fiona Sutherland,David H. Gilbert

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Reinventing Innovation

Designing the Dual Organization

By: Aaron C. T. Smith,Fiona Sutherland,David H. Gilbert

Based on research findings and detailed, original cases, this book charts the new innovation imperative, where organizations must deliver on dual goals: an efficient return on current operations, and a burgeoning pipeline of new products. It argues that the two pursuits cannot be achieved through a bland compromise, or by switching priorities back and forth. Only a ‘dual’ organization capable of amplifying the tension can optimize efficiency while seeding innovation. Reinventing Innovation examines the nature of dual organizing, presents a series of in-depth cases to reveal its principles, and explains how to fortify organizations with ‘ambidexterity’ capabilities. Ideal for tertiary students, academics, and practitioners, Reinventing Innovation contains a rich balance of theoretical principles, case insights, and practical guidance.

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Page Count

138

Publisher

Springer

Published Date

ISBN 10

331957213X

ISBN 13

9783319572130

Rethinking Drug Use in Sport

Why the war will never be won

By: Bob Stewart,Aaron Smith

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Rethinking Drug Use in Sport

Why the war will never be won

By: Bob Stewart,Aaron Smith

Drug free sport is an unattainable aspiration. In this critical, paradigm-shifting reappraisal of contemporary drug policy in sport, Bob Stewart and Aaron Smith argue that drug use in sport is an inexorable consequence of the nature, structure and culture of sport itself. By de-mythologising and de-moralising the assumptions that prop up current drug management controls, and re-emphasising the importance of the long-term well being and civil rights of the athlete, they offer a powerful argument for creating a legitimate space for drug use in sport. The book offers a broad ranging overview of the social and commercial pressures impelling drug use, and maps the full historical and social extent of the problem. With policy analysis at the centre of the discussion, the book explores the complete range of social, management, policy, scientific, technological and health issues around drugs in sport, highlighting the irresolvable tension between the zero-tolerance model as advanced by WADA and the harm-reduction approach adopted by drug education and treatment agencies. While there are no simple solutions, as long as drugs use is endemic in wider society the authors argue that a more nuanced and progressive approach is required in order to safeguard and protect the health, social liberty and best interests of athletes and sports people, as well as the value of sport itself.

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Page Count

303

Publisher

Routledge

Published Date

ISBN 10

1135118469

ISBN 13

9781135118464

Cognitive Mechanisms of Belief Change

By: Aaron C. T. Smith

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Cognitive Mechanisms of Belief Change

By: Aaron C. T. Smith

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279

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Springer

Published Date

ISBN 10

1137578955

ISBN 13

9781137578952

Performance and Image Enhancing Drugs and Substances

Issues, Influences and Impacts

By: Aaron Smith,Bob Stewart,Kate Westberg,Constantino Stavros

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Performance and Image Enhancing Drugs and Substances

Issues, Influences and Impacts

By: Aaron Smith,Bob Stewart,Kate Westberg,Constantino Stavros

In the pursuit of more muscle, enhanced strength, sustained endurance and idealised physiques, an increasing number of elite athletes, recreational sport enthusiasts and body-conscious gym-users are turning to performance and image enhancing drugs and substances (PIEDS). In many instances, such use occurs with little regard for the health, social and economic consequences. This book presents a nuanced, evidence-based examination of PIEDS. It provides a classification of PIEDS types, physical impacts, rates of use, user profiles, legal and sporting status, and remedial program interventions, covering both elite and recreational use. It offers the perfect guide to assist students, government policy makers and sport managers in understanding the complex issues surrounding PIEDS consumption.

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Page Count

168

Publisher

Routledge

Published Date

ISBN 10

1351029320

ISBN 13

9781351029322

Managing Organisational Change, Google eBook

By: Fiona Graetz,Malcolm Rimmer,Aaron Smith,Ann Lawrence

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Managing Organisational Change, Google eBook

By: Fiona Graetz,Malcolm Rimmer,Aaron Smith,Ann Lawrence

The complexities of change in today's business environment can be overwhelming for organisations. The pressures of deregulation, privatisation, tax change, social renewal and globalisation have compelled organisations to change in order to remain competitive. Managing Organisational Change 3rd Australasian edition, weaves together the research, models and practical examples that shape change management studies. It explains basic concepts and theoretical approaches and their practical application to organisations, and is well structured to suit a one semester course.

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Page Count

353

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118256921

ISBN 13

9781118256923

Book's by Aaron C.T. Smith

Sport Branding Insights

Sport Branding Insights

Philosophies of Organizational Change

Philosophies of Organizational Change

Introduction to Sport Marketing

Introduction to Sport Marketing

Sport Management

Sport Management

Qualitative Research in Sport Management

Qualitative Research in Sport Management

Cognitive Mechanisms of Belief Change

Cognitive Mechanisms of Belief Change

Research Methods for Sport Management

Research Methods for Sport Management

Brand Fans

Brand Fans

WADA, the World Anti-Doping Agency

WADA, the World Anti-Doping Agency

Fostering Innovative Cultures in Sport

Fostering Innovative Cultures in Sport

Reinventing Innovation

Reinventing Innovation

Rethinking Drug Use in Sport

Rethinking Drug Use in Sport

Cognitive Mechanisms of Belief Change

Cognitive Mechanisms of Belief Change

Performance and Image Enhancing Drugs and Substances

Performance and Image Enhancing Drugs and Substances

Managing Organisational Change, Google eBook

Managing Organisational Change, Google eBook

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