ARORA, SALONI's Books

DIGITAL MARKETING

By: Mathur, Vibha,Arora, Saloni

Write a review Read reviews Take a Quiz Solve Book Puzzle

In today's ever changing environment, digital marketing has become the fastest means to advertise a business and create a brand value online. It has proved to be the most effective method to increase the reach of the business and generate potential leads. Hence, the book is an attempt to explain the concept and digital marketing tools lucidly to help students gain in-depth knowledge of digital marketing and develop critical thinking towards the subject. Comprising 11 chapters, judiciously divided into five units, the book covers a full gamut of digital marketing from its introduction, opportunities and challenges, digital penetration in the Indian market, digital marketing mix, STP model, CRM in the digital world, role of Internet marketing, designing websites, traffic building, online advertising and direct marketing to the digital marketing tools to execute appropriate strategy. Besides, the text also explains popular types of interactive marketing concepts and the ethical and legal issues in India in relation to digital marketing. Primarily designed to cater to the needs of undergraduate students of commerce, as per the CBCS Scheme, the book will also be of immense value to the students of business administration. KEY FEATURES • Interesting facts to inspire students' curiosity. • Real-life case studies for easy grasping of the subject. • Chapter-end summary for quick recapitulation. • Review questions for practice. • Glossary to assist students to understand commonly used terms. • Multiple Choice Questions (MCQs) for self-assessment and evaluation. TARGET AUDIENCE • B.Com/B.Com (Hons) • BBA

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

236

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

8194800269

ISBN 13

9788194800262

BRAND MANAGEMENT

By: MATHUR, VIBHA,ARORA, SALONI

Write a review Read reviews Take a Quiz Solve Book Puzzle

BRAND MANAGEMENT

By: MATHUR, VIBHA,ARORA, SALONI

Every firm faces stiff competition from its rival business partners. To remain competitive in today's fast paced world, it is important to manage the art and science of brand management efficiently. The objective of this book is to offer a detailed, effective and comprehensive knowledge regarding the intricacies of brand management. A successful brand needs to stand out and create a strong image to remain competitive and successful in the market. KEY FEATURES • Syllabus based on UGCF 2022 NEP 2020 • Interesting facts to inspire students' curiosity • Real-life case studies for easy grasping of the subject • Captivating ads and easy to remember flow charts • Written in simple language • Chapter-end summary for quick recapitulation • Review questions for practice • Teaching aids available on https://www.phindia.com/brand_management_by_mathur_and_arora TARGET AUDIENCE The book on Brand Management covers the syllabus under UGCF 2022 based on NEP 2020. • B.Com (Hons.) • B.A. Prog. with Commerce • BBA / MBA

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

230

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

9354437109

ISBN 13

9789354437106

Love in Weed

By: Simran Singh Arora

Write a review Read reviews Take a Quiz Solve Book Puzzle

Love in Weed

By: Simran Singh Arora

College, good friends and a great time full of memories. An occasional crush here & there, and that is what everything life is about at that age. For three classmates though, there was a lot more in store. For one senior though, there was nothing in store but a mundane, super-rich life. Manbeer crushes on this rich senior, while Avi & Natasha, his two best friends, are there by his side every time. An annual fresher party throws these four lives into a turmoil that tests everything- their friendship, their loyalty, and even Manbeer’s fondness for Bhavika, the uber-rich and beautiful senior. The party was just the beginning. What follows further tears their souls to the bone, and it all becomes too foggy to comprehend for youngsters who are yet to be exposed to a life outside their campus. Then, there’s weed. And drugs. How does it all come together? Can a young Manbeer figure out all this? Or will his love for Bhavika make him lose his ability to think?

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

N/A

Publisher

Bigfoot Publications

ISBN 10

8194621208

ISBN 13

9788194621201

Dawn to Dusk

The Journey of Lieutenant Prashant Singh

By: Karandeep Arora

Write a review Read reviews Take a Quiz Solve Book Puzzle

Dawn to Dusk

The Journey of Lieutenant Prashant Singh

By: Karandeep Arora

Directly extracted from Prashant’s diaries and interviews with his circle, Dawn To Dusk takes you on a trip through this naval officer’s upbringing and challenges, going on to shape his undaunted grit and personality. Above all, it is a journey across the stream of thoughts stemming in his mind while he wholeheartedly trained to take up the duty of a soldier and also when his ill-fate was sealed. Born in 1994, a young boy faces roadblocks in starkly different societies across Jamnagar, Mumbai, and a Naval ecosystem. His potent philosophical thoughts often keep him invested in his earthly journey. Surpassing the expectations of all family members, he goes on a streak of achievements that finally rewards him with the tag, ‘Lieutenant Prashant Singh’. But when calamity strikes the Singh family out of the blue, do things turn south? Read on to discover first-hand experiences at Indian Armed Forces recruitment drives in Bhopal and Bangalore, a cadet’s lifestyle at the Indian Naval Academy in Kerala, exciting stories while sailing across Penang and Jakarta and a gripping finale that leaves readers tongue-tied. Will he succumb or be reborn? Maybe both.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

377

Publisher

Notion Press

Published Date

ISBN 13

9798885558716

The Magic of Experiences

By: Tanya Arora

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Magic of Experiences

By: Tanya Arora

The most sublime thing about life is that "it is a mystery". Every soul which is connected to us; exist, to make us learn about the path of love, growth and truth. It is where the magic lies. What will we undergo in the next moment? Who knows? But still, we are directed to our paths. "The Magic of Experiences" reveals how the experiences helped people in knowing about the power inside them that lead them to totally unexpected paths. There is a sudden rush of magic when someone comes in or goes out from our life unexpectedly and that is the time when we learn and grow. The moment we realise the power within us, we experience the magic of life in its fullness. If we have loved, we have been touched by magic.

Average ratings

N/A