ALOK KUMAR RAI's Books

CUSTOMER RELATIONSHIP MANAGEMENT

CONCEPTS AND CASES

By: ALOK KUMAR RAI

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CUSTOMER RELATIONSHIP MANAGEMENT

CONCEPTS AND CASES

By: ALOK KUMAR RAI

This thoroughly revised and enlarged edition brings to light the latest developments taking place in the area of Customer Relationship Management (CRM), and focuses on current CRM practices of various service industries. This edition is organised into five parts containing 19 chapters. Part I focuses on making the readers aware of the conceptual and literary developments, and also on the strategic implementation of the concepts. Part II discusses the research aspects of CRM. Part III deals with the applications of information technologies in CRM. Part IV provides the various newer and emerging concepts in CRM. Finally, Part V analyses the CRM applications in various sectors, industries and companies. Primarily intended as a textbook for the students of Management, the book would prove to be an invaluable asset for professionals in service industries. New to This Edition Includes five new chapters, namely Research Techniques and Methods in Customer Relationship Management; Customer Satisfaction; Customer Loyalty; Service Quality; and Service Recovery Management, along with several additions of new text and revisions of the existing text. Provides latest advancements in CRM to keep the students abreast of these developments. Gives as many as 16 Case Studies with critical analysis of different industries to help the readers understand the subject. Covers a number of illustrations to elucidate the concepts discussed. Gives Project Assignment in each chapter.

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Page Count

529

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

8120346955

ISBN 13

9788120346956

Physics and Chemistry of the Earth's Interior

Crust, Mantle and Core

By: Alok Krishna Gupta

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Physics and Chemistry of the Earth's Interior

Crust, Mantle and Core

By: Alok Krishna Gupta

The Indian National Science Academy was established in January 1935 with the objective of promoting science in India and harnessing scientific knowledge for the cause of humanity and national welfare. In 1968 it was designated as the adhering organisation in India to the International Council for Scientific Union (ICSU) on behalf of the Government of India. Over the years, the Academy has published a number of journals, volumes, biographical memoirs, etc. The year 2009–2010 will be specially celebrated to mark the Platinum Jubilee of the Academy. Many programmes are planned in different centres in India on this occasion. In addition, the Academy has decided to publish a number of special volumes on different s- jects ranging from earth sciences to life sciences. This volume is on Physics and Chemistry of the Earth’s Interior. One of the main objectives of geophysicists is to establish the internal structure of the earth as revealed by seismic tomography. It is also their primary goal to correlate geophy- cal data to reveal thermal and chemical state of the crust, mantle and core of the earth. In - der to interpret seismic velocities and associated density and elastic properties in terms of mineralogical and petrological models of the earth’s interior, thermodynamic and hi- pressure temperature data from mineral physics are essential. With the advent of different types of multi-anvil and laser-heated diamond anvil equipment, it is now possible to simulate conditions prevalent even in the lower mantle and core of the earth.

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Page Count

200

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1441903461

ISBN 13

9781441903464

Hindi Nationalism (tracks for the Times)

By: Alok Rai

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Hindi Nationalism (tracks for the Times)

By: Alok Rai

This tract looks at the politics of language in India through a study of the history of one language Hindi. It traces the tragic metamorphosis of this language over the last century, from a creative, dynamic, popular language to a dead, Sanskritised, dePersianised language manufactured by a self-serving upper caste North Indian elite, nurturing hegemonic ambitions. From being a symbol of collective imagination it became a signifier of narrow sectarianism and regional chauvinism. The tract shows how this trans- formation of the language was tied up with the politics of communalism and regionalism.

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Page Count

156

Publisher

Orient Blackswan

Published Date

ISBN 10

8125019790

ISBN 13

9788125019794

Business Economics (English Edition)

e-Book for B.Com 2nd Semester for U.P. State Universities: Common Syllabus

By: Dr. Surendra Kumar,Dr. Alok Mishra

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Business Economics (English Edition)

e-Book for B.Com 2nd Semester for U.P. State Universities: Common Syllabus

By: Dr. Surendra Kumar,Dr. Alok Mishra

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Page Count

280

Publisher

Thakur Publication Private Limited

Published Date

ISBN 10

9354803040

ISBN 13

9789354803048

Nutraceutical Fatty Acids from Oleaginous Microalgae

A Human Health Perspective

By: Alok Kumar Patel,Leonidas Matsakas

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Nutraceutical Fatty Acids from Oleaginous Microalgae

A Human Health Perspective

By: Alok Kumar Patel,Leonidas Matsakas

Over the past several years, extensive research has been done on the microbial production of polyunsaturated fatty acids (PUFA). Regardless, research on the oleaginous microalgae used as feedstock for biofuels production and the overall story about the production of nutraceutical fatty acids from oleaginous microalgae has been very limited. This volume provides an exclusive insight on the production of nutraceutical fatty acids from oleaginous microalgae and their role on human health. Some saturated and monounsaturated fatty acids can be synthesized by humans, whereas long-chain polyunsaturated fatty acids (PUFAs) such as α-linolenic acid and linoleic acid cannot and are deemed essential. The products of these acids, such as DHA, which is important for early visual and neurological development, are extremely important to human health. Replacing SFAs with omega-3 and omega-6 fatty acids in the diet reduce the risk of cardiovascular diseases and prevent Alzheimer's, bipolar disorder, and schizophrenia, among other benefits. The ever-rising global demand for omega-3 & 6 PUFAs, however, cannot be met solely by fish oil, due to diminishing fish stocks and pollution of marine ecosystems, which has led to increased interest in alternative sustainable sources. Vegetable oils from genetically engineered plant oilseeds and microorganisms are two potential alternatives to fish oil, even though omega-3 PUFAs are highest in the latter. Although transgenic plants present numerous advantages, their production is dependent on seasonal and climatic conditions and the availability of arable land. Moreover, there are public concerns regarding the cultivation of transgenic crops in open ecosystems. These, together with regulatory issues restrict the large-scale production of genetically modified crops. Microorganisms, however, are known natural producers of microbial oils similar to those obtained from plants and animals and a possible source of nutritionally important omega-3 & 6 PUFAs. This groundbreaking volume presents invaluable new research on essential fatty acids, their production from various oleaginous microorganisms, biochemical and metabolic engineering to improve PUFAs content in oil, extraction and purification of omega 3 fatty acids, and the current market scenario. Whether a veteran engineer or scientist using it as a reference or a professor using it as a textbook, this outstanding new volume is a must-have for any engineer or scientist working in food science.

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Page Count

368

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119631718

ISBN 13

9781119631712

Introductory Agroforestry

By: Alok Kumar Patra

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Introductory Agroforestry

By: Alok Kumar Patra

The origin of agroforestry practices—growing trees and shrubs with food and fruit crops and grasses is traditional and very old—but the science of agroforestry is new. Years of experience and experiments have shown that agroforestry as a land-use system is capable of yielding both food and wood and at the same time helps in conserving and rehabilitating the ecosystems. It has the capability to increase the overall productivity of land, maintain the nutrient balance in the soil, and above all, protect the nature. In the recent years, agroforestry has been recommended as a core subject in the curriculum of B. Sc. (Forestry) and B. Sc. (Agriculture) courses of agricultural universities. This book has been divided into ten chapters covering very comprehensive information on all aspects of agroforestry including history, concepts, systems classification, tree-crop interactions, planning and management, diagnosis and design, policy and projects, and propagation and management practices of multipurpose trees. This book is co-published with NIPA. Taylor and Francis does not sell or distribute its print and electronic editions in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka.

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Page Count

196

Publisher

CRC Press

Published Date

ISBN 10

1000833348

ISBN 13

9781000833348

Spy from Unaula

By: Alok Kumar

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Spy from Unaula

By: Alok Kumar

Spy from Unaula takes us to a small sleepy village of Unaula and shows the simple joys, trials and tribulations of Ramchandra's life. Coming from meager means, Ramchandra overcomes unimaginable odds and his dexterous attitude lets him elevate himself from a lowly life. Having lost his mother early, and father averse to the idea of education, he seeks help from his rebellious brother to be able to pursue his dream of being well educated and a career of an officer in the armed forces. This dream did not come easy as the social obligations and customs of those times compelled him to take drastic decisions to fulfill his dreams. In search of a livelihood and bagful of dreams he travels to the ""City of Dreams"" of his time in search of opportunities that would fulfill his dreams. From the famous Mills of Mumbai to being a cycle rickshaw driver in Agra, he consistently moves slowly and steadily towards his goals without complaining of any hardships he bore. Luck favours the brave, and once opportunity struck he seized the opportunity to train himself in the skills needed to land a government job. Starting from the lowest civilian ranks he moves up with an exciting job in Military Intelligence, eventually becoming a spy. The three wars of 1962 with China and 1965 and 1971 with Pakistan were action packed for Ramchandra. Breaking codes, analyzing information over radio to interrogating the war prisoners and eventually participating in the liberation of Bangladesh in 1971 opens up the secret world of intelligence and spying in those times. From war duties to political unrest and busting espionage rings in the country, Ramchandra never failed to find excitement on his job, while his struggle to ensure that his children found the best education, which he himself struggled to get, never ceased inspite of all odds. This book will appeal to readers with its sharp-drawn perspective of life and the journey of a man with a dream and a lot of action from the secret quarters of covert intelligence agencies.

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Page Count

286

Publisher

One Point Six Technology Pvt Ltd

Published Date

ISBN 10

9352013069

ISBN 13

9789352013067

Proceedings of International Conference on Advances in Multidisciplinary Research & Applications (ICAMRA-2023)

By: Prof.(Dr). Alok Bhatt,Dr Virendra Kumar Swarnkar,Prof.(Dr).Kuber Singh Gurupunch,Prof.(Dr). Shahsikant Tamrakar,Prof.(Dr). Krushna Chandra Dalai

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Proceedings of International Conference on Advances in Multidisciplinary Research & Applications (ICAMRA-2023)

By: Prof.(Dr). Alok Bhatt,Dr Virendra Kumar Swarnkar,Prof.(Dr).Kuber Singh Gurupunch,Prof.(Dr). Shahsikant Tamrakar,Prof.(Dr). Krushna Chandra Dalai

The International Conference on Advances in Multidisciplinary Research & Applications (ICAMRA-2023) is an esteemed gathering of researchers, academicians, industry professionals, and experts from around the world. This conference serves as a platform for exchanging knowledge, insights, and ideas across various disciplines, fostering interdisciplinary collaboration, and exploring the latest advancements in research and their applications. ICAMRA-2023 will feature a diverse range of topics encompassing multidisciplinary research, interdisciplinary applications, and cutting-edge innovations. Participants will have the opportunity to delve into emerging trends, discuss global perspectives, and contribute to the advancement of knowledge in their respective fields. The conference will cover a wide array of thematic areas, including but not limited to sustainable development, data analytics and artificial intelligence, digital transformation, health and wellness, environmental science and conservation, education and pedagogy, social sciences and humanities, business and economics, engineering and technology, cybersecurity and privacy, big data and cloud computing, medical advancements and healthcare systems, and energy and renewable resources. ICAMRA-2023 aims to provide a conducive environment for networking, collaboration, and intellectual discourse. It offers a platform for researchers, practitioners, and industry professionals to share their research findings, exchange best practices, and explore potential collaborations for addressing real-world challenges. The conference will feature keynote speeches, plenary sessions, panel discussions, paper presentations, and poster sessions, enabling participants to showcase their research and engage in stimulating discussions. Attendees will have the opportunity to gain insights from renowned experts, attend workshops and tutorials, and connect with fellow researchers and professionals from diverse backgrounds.

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Page Count

135

Publisher

INENCE PUBLICATIONS PVT LTD

Published Date

ISBN 13

9798397117821

Orwell and the Politics of Despair

A Critical Study of the Writings of George Orwell

By: Alok Rai

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Orwell and the Politics of Despair

A Critical Study of the Writings of George Orwell

By: Alok Rai

Drawing on a wide range of Orwell's writing Rai charts his progression from rebellion through reconciliation to despair.

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Page Count

212

Publisher

CUP Archive

Published Date

ISBN 10

0521397472

ISBN 13

9780521397476

IS MAN MAKING NECESSARY

For Human Welfare And Economic Development

By: Alok Kumar Chattopadhyay

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IS MAN MAKING NECESSARY

For Human Welfare And Economic Development

By: Alok Kumar Chattopadhyay

Man Making (MM) is important and is required in the realm of the human existence only; Other animals need no separate making of them. They go by their respective instinct only; no conscious effort directed at changing the course to follow and to nurture one’s ways of the traits. All cows are more or less the same. Every individual human is discreet. Swami Vivekananda, the saint savant of the late 19th CEE from India, presented before the western world the need for exchange of knowledge of their material science for the spirit and the purpose of living emanating from the ancient wisdom of India. But for Man Making human existence in this world is incomplete to say the least. There remains the scope for the acceptance in both hands of both the phenomenal and the transcendental. The exchange has become more important today in view of the strife torn separatism prevailing.

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Page Count

300

Publisher

Rudra Publications

ISBN 10

9393767890

ISBN 13

9789393767899

Book's by ALOK KUMAR RAI

CUSTOMER RELATIONSHIP MANAGEMENT

CUSTOMER RELATIONSHIP MANAGEMENT

Physics and Chemistry of the Earth's Interior

Physics and Chemistry of the Earth's Interior

Hindi Nationalism (tracks for the Times)

Hindi Nationalism (tracks for the Times)

Business Economics (English Edition)

Business Economics (English Edition)

Nutraceutical Fatty Acids from Oleaginous Microalgae

Nutraceutical Fatty Acids from Oleaginous Microalgae

Introductory Agroforestry

Introductory Agroforestry

Spy from Unaula

Spy from Unaula

Proceedings of International Conference on Advances in Multidisciplinary Research & Applications (ICAMRA-2023)

Proceedings of International Conference on Advances in Multidisciplinary Research & Applications (ICAMRA-2023)

Orwell and the Politics of Despair

Orwell and the Politics of Despair

IS MAN MAKING NECESSARY

IS MAN MAKING NECESSARY

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