Travel and tourism is one of the world s most important and fastest growing economic sectors, generating jobs and substantial wealth for economies around the globe. The present book The Business of Tourism Concepts and Strategies explains the complex tourism phenomenon in its various manifestations. Various academic disciplines are involved in the study of tourism because of the complex nature of the subject. Some basic disciplines such as economics, psychology, sociology and geography contribute a great deal to the understanding of the subject. Newer disciplines like marketing and management, special interest tourism, travel legislation and business travel have been introduced in this volume. The book gives the reader a global perspective of the travel and tourism industry. The approach has been to provide a simple and comprehensive outline of as many concepts as possible. The book contains some additional features which will be of great help to the reader. These features include case studies having references to the subject matter discussed in various chapters. The cases are taken from the industry and provide interesting material for interactive discussion. Contents " Acknowledgements " Preface " Travel Trade Abbreviations " Tourism-A Historical Perspective " Consumer Behaviour and Tourism Demand " Dimensions of Tourism " Measuring The Demand For Tourism " The Structure of Tourism Industry " The Tourism Industry And Public Sector Organisation` " Special Interest Tourism " International Cooperation In Tourism " Travel And Accommodation " Travel And Transport " Retail Travel Trade " Travel Legislation " Business Tourism " Marketing and Promotion for Tourism " Tourism Planning And Environment " Glossary Travel and Tourism " Ticketing And Airlines Terms " Hotel Industry Terms " Travel Trade Publications " International Tourism Periodicals " Travel Industry Journals And Periodicals " Travel Research Journals " Education and Training in Travel and Tourism Institutes " International Organisations " Travel Related Publications of International Organisations " Bibliography " Index " CASE STUDIES
Travel and tourism is one of the world s most important and fastest growing economic sectors, generating jobs and substantial wealth for economies around the globe. The present book The Business of Tourism Concepts and Strategies explains the complex tourism phenomenon in its various manifestations. Various academic disciplines are involved in the study of tourism because of the complex nature of the subject. Some basic disciplines such as economics, psychology, sociology and geography contribute a great deal to the understanding of the subject. Newer disciplines like marketing and management, special interest tourism, travel legislation and business travel have been introduced in this volume. The book gives the reader a global perspective of the travel and tourism industry. The approach has been to provide a simple and comprehensive outline of as many concepts as possible. The book contains some additional features which will be of great help to the reader. These features include case studies having references to the subject matter discussed in various chapters. The cases are taken from the industry and provide interesting material for interactive discussion. Contents " Acknowledgements " Preface " Travel Trade Abbreviations " Tourism-A Historical Perspective " Consumer Behaviour and Tourism Demand " Dimensions of Tourism " Measuring The Demand For Tourism " The Structure of Tourism Industry " The Tourism Industry And Public Sector Organisation` " Special Interest Tourism " International Cooperation In Tourism " Travel And Accommodation " Travel And Transport " Retail Travel Trade " Travel Legislation " Business Tourism " Marketing and Promotion for Tourism " Tourism Planning And Environment " Glossary Travel and Tourism " Ticketing And Airlines Terms " Hotel Industry Terms " Travel Trade Publications " International Tourism Periodicals " Travel Industry Journals And Periodicals " Travel Research Journals " Education and Training in Travel and Tourism Institutes " International Organisations " Travel Related Publications of International Organisations " Bibliography " Index " CASE STUDIES
A comprehensive guide to traumatic brain injury, beginning with an introduction to epidemiology, biomechanics and pathology of head injury, then discussing resulting conditions, and the academic and clinical aspects of their management. Written by experts in the fields of neuropsychiatry, neurology and rehabilitation medicine, dedicated chapters also examine rarer aspects including post-traumatic basal ganglia haematoma, dural sinus thrombosis, CSF otorrhea and facial injuries. Fluid and electrolyte management are also discussed. Key Features Comprehensive guide to traumatic brain injury discussing numerous conditions resulting from head trauma, as well as basic epidemiology, biomechanics and pathology Includes chapters on rarer conditions, as well as fluid and electrolyte management Almost 300 colour images and illustrations
This book on “Crop Growth Simulation Modelling and Climate Change”. A group of authors have dealt with different aspects of crop modelling viz., Crop growth simulation models in agricultural crop production, Applications of Crop Growth Simulation Models in Climate Change Assessments, Biophysical impacts and priorities for adaptation of agricultural crops in a changing climate, Climate change projections – India’s Perspective, Impact of Rising Atmospheric CO2 concentration on Plant and Soil processes, Modelling the impact of climate change on soil erosion in stabilization and destabilization of soil organic carbon, Simulating Crop Yield, Soil Processes, Greenhouse Gas Emission and Climate Change Impacts with APSIM, InfoCrop Model, CropSyst model and its application in natural resource management, Climate change and crop production system: assessing the consequences for food security, A biophysical model to analyze climate change impacts on rainfed rice productivity in the mid-hills of Northeast India, AquaCrop Modelling: A Water Driven Simulation Model, Conservation Agriculture: A strategy to cope with Climate Change, Effect of climate change on productivity of wheat and possible mitigation strategies using DSSAT model in foot hill of Western Himalayas, Integrating Remote Sensing Data in Crop Process Models, Climate change impact assessment using DSSAT model, Decision Support System for Managing Soil Fertility and Productivity in Agriculture, De-Nitrification De-Composition Model - An Introduction for SOC Simulations, Crop Simulation Modeling for Climate Risk assessment: Adaptation and Mitigation Measures and Rules of Simulations, Rothamsted Carbon (RothC) Model and its Application in Agriculture etc.
Oral cancer can affect any part of the mouth, including the tongue and lips. Symptoms include a sore or ulcer that does not heal after three or more weeks. Accurate and rapid diagnosis can help in extending survival and preventing the progression of disease. This book is a practical guide to the diagnosis and treatment of oral cancer. Divided into 36 sections, the text begins with an overview of the surgical anatomy of oral cavities, epidemiology, prevention, pathology, and staging of oral cancer, then imaging techniques. The following chapters examine the management of numerous different forms of oral cancer, concluding with a case presentation and National Comprehensive Cancer Network (NCCN) guidelines. The extensive text is highly illustrated with clinical photographs, diagrams and tables.
The book has been made/prepared to make a comprehensive feedback on `Irrigation Resource' on irrigation potential system. The book is a compendium of the distinguished personalities researchers and academicians and so on. It focusses on the following important aspects: Irrigation Development in IndiaIrrigation Methods used in IndiaIrrigation requirements common crops.Water Management for Irrigation.Irrigation capacity in Agriculture.New irrigation potential to boost agriculture.Irrigation system in the context of PIMPeoples participation in irrigation managementDrip irrigation and farm productivityDynamics of Lift IrrigationMicro-irrigation for sustainable water management in AgricultureWasteland Development programmeDryland ConservationUnirrigated agriculture: Problems and prospects.Drainage for sustainable agricultureInterlinking of Rivers in IndiaShrinking of Rivers and the Global Water CrisisCrop Water requirement and irrigation.
The Indian systems of medicine, both Ayurvedic and Tibbi, even now give medical relief to a very large section of the population in India. This is the standard Materia Medica that has been used for decades by many Ayurvedic Physicians. With the rising interest in Alternative Therapies in the United States, this will prove to be a useful repertory.
Health is regarded as one of the global challenges for mankind. Healthcare is a complex system that covers processes of diagnosis, treatment, and prevention of diseases. It constitutes a fundamental pillar of the modern society. Modern healthcare is technological healthcare. Technology is everywhere. This book focuses on twenty-one emerging technologies in the healthcare industry. An emerging technology is one that holds the promise of creating a new economic engine and is trans-industrial. Emerging technological trends are rapidly transforming businesses in general and healthcare in particular in ways that we find hard to imagine. Artificial intelligence (AI), machine learning, robots, blockchain, cloud computing, Internet of things (IoT), and augmented & virtual reality are some of the technologies at the heart of this revolution and are covered in this book. The convergence of these technologies is upon us and will have a huge impact on the patient experience
It is the most powerful revolution of this century. Neuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAi. Put humanity back at the center of GenAi. neuroAi: Winning the Minds of Consumers with Neuroscience Powered GenAi is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace. neuroAi combines learnings from advanced neuroscience with deep GenAi expertise and practical how-to's. This is a 'force multiplier,' enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAi to appeal most effectively to the hidden driver of 95% of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash neuroAi at scale in the enterprise. The focus is on “Top Line Growth”—build and grow revenues while exciting and winning consumers. Written by Dr. A. K. Pradeep and his team of experts at Sensori.ai, the world's only firm combining advanced neuroscience learnings with GenAi, neuroAi features a primer on neuroscience, GenAi, and the core memory structures and functions of the human brain. Dr. Pradeep's original book, The Buying Brain, broke new ground by bringing neuroscience into marketing. neuroAi takes continues this innovative journey even farther now by combining advanced neuroscience with GenAi. The book explores key topics including: How the non-conscious mind interacts with GenAi to trigger the most relevant and impactful consumer responses What are key learnings from teen brains, boomer brains, mommy brains, middle age brains that GenAi must be aware of How activating desireGPT, the brain's desire framework, strongly drives purchase intent and brand loyalty How TV shows, movies, and music can achieve higher Ratings by applying neuroscience powered GenAi to writing Scripts and Dialogs How to create Fragrance, and Flavors using neuroAi How a wide range of consumer product categories worldwide are applying neuroscience powered GenAi to foster innovation, spur sales, and build brands How to build scalable capability in neuroAi within the enterprise For business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, neuroAi serves as an inspiring and accessible resource for successful marketing in the Age of the Machine.
This volume covers a wide range of adsorption activities of porous carbon (PC), CNTs, and carbon nano structures that have been employed so far for the removal of various pollutants from water, wastewater, and organic compounds. The low cost, high efficiency, simplicity, and ease in the upscaling of adsorption processes using PC make the adsorption
Nanoscale science, engineering, and technology-commonly referred to collectively as nanotechnology-is believed by many to offer extraordinary economic and societal benefits. Nanotechnology is generally defined as the ability to create and use materials, devices, and systems with unique properties at the scale of approximately 1 to 100 nm. Nanotechn
Despite The Considerable Progress Made In Enhancing The Capacity Of Soils To Produce Crops Through The Use Of Manures And Fertilizers, There Are Yet A Large Number Of Ignorant Peasants In Many Asian Countries, Including India, Who Have Been Growing Crops Without Applying Adequate Amounts Of Manures And Fertilizers To Their Crop Fields And Consequently Obtaining Considerably Less Yields. It Needs To Be Realized By One And All That Soil, Particularly In The Developing Countries, Has To Be Fertile Enough If Their Ever-Increasing Huge Population Is To Be Adequately Fed And Clothed. Accordingly, Knowledge Of Farmyard Manure, Compost, Fertilizers And Other Agricultural By-Products And Their Applications Is Indispensable.The Present Book Is A Sincere Effort In Disseminating Information On Manures And Fertilizers. Primarily Designed As A Textbook, Its Wide Coverage Includes Varied Manures And Their Preparation And Effects; And Production And Consumption Of Various Fertilizers Along With The Detailed Elucidation Of Their Properties, Uses, Advantages And Disadvantages. Application Of Both Manures And Fertilizers Separately And In Combination Has Been Explained In Depth In Reference To Individual Crops Of Extensive Variety. It Analyses The Applied Aspects Of Fertilizers And Manures In Their Entirety And Suggests How To Adjust Them To Particular Soil And Particular Style Of Farming. The Book Is Well Supplemented With References And Indexes Which Will Prove Useful Study-Aids To Readers. Owing To Its Reader-Friendly Approach To The Subject, Simple Language And Lucid Style, The Book Is Accessible Even To Average Readers. While It Ideally Caters To The Academic Needs Of Undergraduate And Postgraduate Students Of Agriculture Science, It Is A Lasting Valuable Reference Source For Researchers And Teachers, Peasants, Geologists And Soil Surveyors.
Forests are critical for sustainable development, environment and also for livelihood. They provide a wealth of goods and services that are essential for people's lives, cash income and green economy. Maintaining and enhancing our planet's forest resources is essential if we are to succeed in the global efforts to alleviate poverty, address water scarcity and biodiversity loss, and mitigate climate change. Culturally and historically, the intrinsic value of forests, and the spiritual and sacred use of forests have great importance to local communities and our cultural identity. This book on Sustainable Forestry: Emerging Challenges, written by experienced academicians, scientists and other researchers shows the present ongoing initiatives in the country to address sustainable forestry and its management. An estimated 230 million people in India rely on forests for their livelihoods to some degree, including some 60 million indigenous people and other forest-dwelling communities. While more than two billion people - the developing world's population use fodder, biomass fuels, mainly firewood, to cook food and large number of non-timber forest products for their day-to-day needs.
Includes papers presented at a seminar on "Secularism--Concept and Practice" held at A.N. Sinha Institute of Social Studies, Patna in November 1993 in collaboration with the Indian Social Institute, New Delhi.
The dominance of insects in the world fauna has made them the humanity's greatest rival for the world's food resources, both directly by eating the plants cultivated for food and indirectly as vectors of pathogens attacking these plants. Agricultural scientists and especially entomologists have strived hard to develop a diversity of cultural, mechanical, biological and chemical weapons during the last more than two centuries to gain dominance over insects. However, there is evidence that insect pest problems have escalated with an increasing cropping intensity and with the use of agrochemicals inherent in modern agriculture. Consequently, Indian plant protection scientists have intensified research on the development of pest management tactics and effective pest management systems have been designed for all the important crops in the country. This book, consisting of 29 chapters, draws together the diverse literature on the subject of insect pest management in agriculture and contains contributions written by scientists having extensive experience with insect pest problems in Indian agriculture. The first half of the book is devoted to the principles and components of pest management including factors affecting pest populations, construction of life tables, coevolution of insects and plants, pest forecasting, pesticides, IGRs, botanicals, entomopathogenic nematodes and molecular approaches, etc. The different tactics for the management of major insect pests of principal agricultural crops of India, viz. rice, maize, wheat, forage crops, cotton, sugarcane, vegetables, fruits, oilseeds, pulse crops, jute, mesta and tobacco have been discussed in the second half of the book. The book contains a wealth of information on all aspects of insect pest management in agriculture under Indian conditions and would prove indispensable for students, teachers and researchers in agricultural entomology in India and other Asian countries.
This book titled “Housing for All: Design, Construction andManagement” by A.K. Jain is a comprehensive assessment of the housing situationin India which not only traces the path taken by (governments so far but alsooutlines a roadmap for the future. The book begins with an overview of thehousing scenario in India. It discusses various housing programmes and draws adistinction between affordable housing and adequate housing. The book alsodraws particular attention to housing issues of special groups such as theelderly, disabled, homeless, migrant and transit workers, students and singlewomen. There is also a discussion on the issue of social and physicalinfrastructure. The book notes that housing units alone do not constitutehousing but infrastructure plays a critical role in the occupancy of housing.The question of reducing the cost of housing has been vexatious for long. Jaindeals with this issue in detail and suggests various low-cost technologies andhouse building systems for making housing more affordable. Another issue isthat of rental housing. Jain suggests that giving a boost to rental housingthrough a slew of measures can go a long way in making housing more accessibleand bring vacant housing into the market.
This book presents the diversity of recent advances in carbon nanotubes from a broad perspective that will be useful for scientists as well as for graduate students and engineers. Presenting leading-edge research in this dynamic field, this volume is an introduction to the physical concepts needed for investigating carbon nanotubes and other one-di
The first four chapters of the text describe different types of signals,modulation and demodulation of these signals,various transmission channels and noise encountered by the signals during propagation from sender to receiver end.Apart from this,this part of the book also deals with different forms of line communication systems.A brif introduction of information theory is also given at the end of the text so that the students become familiar with this aspect of communication systems.
No crop can be grown without being adequately supplied with the requisite amount of water at the proper time. A thorough knowledge of the hydrological cycle, amount and distribution of rainfall, water resources and irrigation projects in India facilitates efficient utilization of water for crop production. Inadequate supply of water to crops in semi-arid and arid regions adversely affects agricultural production. Properties of water, the mode of its entry into the soil and its absorption by roots of crops are important for irrigation. This necessitates accurate determination of the soil moisture content, the plants and available water which is essential for growth and yield of crops. Its deficiency adversely affects their growth and yield. Irrigation must be extended to unirrigated areas in order to increase the production of food, fibre and fodder for which we must know the source of irrigation water, units and methods of measurement of water, methods of irrigating crop fields, factors affecting the choice of irrigation methods, the degree of the suitability of the available water for irrigating crops and the factors affecting the suitability of water for irrigation. As water is a relatively scarce commodity, we must know whether water of a little inferior quality can be utilized to irrigate crops. In addition, we must be familiar with the precautions which need to be taken in this regard. The accumulation of excess water in the soils of the crop fields affects the growth of crops adversely enough to reduce their yields. Choice of the method of land drainage varies with the variation in the topography of the land. It is also necessary to rectify the causes of waterlogging to bring the waterlogged land back under the plough to increase agricultural production. This necessitates drainage investigation and laying out of the proper drainage system. Water requirement of crops depends on the climate and the crop. More water is required to produce crops in the arid region than in the humid region. Crops like paddy and sugar cane require much larger amount of water than finger millet and pearl millet. The book extensively deals with all these aspects related to soil and crop production and suggests measures to enhance productivity through water conservation and proper management of water resources. It will be highly useful for the students, teachers and researchers working in this field. Besides, agriculturists and general readers will also find it useful and informative.
This book is about understanding the value of environmental services in South Asia. It provides an overview of different environmental problems in South Asia and examines how economic valuation techniques can be used to assess these problems. It brings together multiple case studies on valuation undertaken by economists and environmental scientists from Bangladesh, India, Pakistan, Nepal and Sri Lanka under the aegis of the South Asian Network for Development and Environmental Economics (SANDEE). The book addresses the challenges of valuing environmental changes that are unique to developing countries. Each chapter starts with a description of an environmental problem and the valuation strategy used, followed by a discussion of estimation methods and results. It is designed to serve as a reference book for students, teachers, researchers, non-government organizations and practitioners of environmental valuation. Those interested in development and environmental economics, and natural resource management policies, will also find it useful.
In Recent Years, There Is A Growing Emphasis On Low Cost Housing To Meet The Housing Requirements Of The Millions In The Country. This Book Makes An Attempt To Bring Various Issues Related To Low Cost Housing, Under One Umbrella, Viz., Innovative Cost Effective Construction Techniques And Materials, Availability Of Funds, For Undertaking Housing Programmes, Hindrances In The Availability Of Land Due To Several Legal Complications, Upgradation Of Slums And Squatter Settlements, Low Cost Infrastructure Services, Rural Housing Scenario And Measures To Be Adopted For Making Safe And Durable Houses In Areas Prone To Natural Disasters.The Information Contained In The Book Might Prove Beneficial To The Engineering And Architectural Students, Professionals (Architects And Engineers), Both In Private And Public Sectors, Academicians Including Economists And Sociologists And Entrepreneurs In Building Industry. The Book Might Also Serve As A Useful Reference For B.Tech/B.Arch., M.Tech/M.Arch. Courses And Ph.D. Programmes Offered By Several Indian And Foreign Universities.
Many new developments have taken place in ophthalmology since the publication of the last edition. It therefore became mandatory to revise and update the present edition. To accomplish this many new chapters have been added and the existing ones revised. Thoroughly revised and updated chapters - Recent Advances in Lamellar Keratoplasty - Principles of Molecular Genetics - Intraocular Tumours - Recent Advances in Oculoplastic Surgery - Ophthalmic Electrodiagnostic Techniques - Ultrasonography in Ophthalmology - Ocular Coherence Tomography - Anterior Segment Trauma - Corneal Topography and Wavefront Sensing
This books documents the salient characters of the tectonic evolution of the Indian subcontinent. It showcases the well investigated subcontinent of Gondwana. The book is linked to an updated geological and tectonic map of this region on 1:12,000,000 in scale. The Indian subcontinent displays almost uninterrupted and unique the geological history since about Eo-Archean (~3800 Ma) to recent, with the development of many Proterozoic deformed and metamorphosed fold belts around Archean nuclei, and enormously thick undeformed platform deposits. After their stabilization during late Proterozoic, the subcontinent underwent Paleozoic rifting and deposition of coal-bearing thick sequences, followed by enormously-thick outpouring of Deccan volcanics as a consequence of huge mantle plume. The youngest event in its evolution is the Cenozoic Himalayan Orogenic Mountains, spanning the area between Nanga Parbat and Namcha Barwah; a part of which extends both in Pakistan and Myanmar.
Travel agent has become an integral part of the world’s fastest growing travel and tourism industry. A large percentage of all international and domestic travel is arranged by travel agents. The scope and functions of a modern travel agency have increased manifold over the years. The present book The Business of Travel Agency and Tour Operations Management explains the various concepts of travel agency operations in a systematic manner and makes it easier for not only students of tourism management but also working professionals to comphend the subject. Since customer relation is key to the success of travel agency business, the book explains the need for understanding and retaining the customers as it is easier to retain loyal customers than to make new ones. This book contains some additional features including key terms, comprehensive outline of as many concepts as possible, references and bibliography. Throughout, the approach has been to explain the concepts in a simple and comprehensive manner. The main objective of the book is to provide valuable source material on the complex subject of travel agency business to graduate as well as post-graduate and management students of travel and tourism, travel agencies, airlines and others engaged in the business of tourism.
A well-balanced introduction to probability theory and mathematical statistics Featuring updated material, An Introduction to Probability and Statistics, Third Edition remains a solid overview to probability theory and mathematical statistics. Divided intothree parts, the Third Edition begins by presenting the fundamentals and foundationsof probability. The second part addresses statistical inference, and the remainingchapters focus on special topics. An Introduction to Probability and Statistics, Third Edition includes: A new section on regression analysis to include multiple regression, logistic regression, and Poisson regression A reorganized chapter on large sample theory to emphasize the growing role of asymptotic statistics Additional topical coverage on bootstrapping, estimation procedures, and resampling Discussions on invariance, ancillary statistics, conjugate prior distributions, and invariant confidence intervals Over 550 problems and answers to most problems, as well as 350 worked out examples and 200 remarks Numerous figures to further illustrate examples and proofs throughout An Introduction to Probability and Statistics, Third Edition is an ideal reference and resource for scientists and engineers in the fields of statistics, mathematics, physics, industrial management, and engineering. The book is also an excellent text for upper-undergraduate and graduate-level students majoring in probability and statistics.
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