A Parthasarathy's Books

The Holocaust of Attachment

By: A. Parthasarathy

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The lack of intellect has caused the mind’s attachment to spouses, children, wealth, religion, practically everything. The virus of attachment has reached epidemic proportions and the world is in a state of emergency. Yet none seems to recognise the problem, much less tackle it. The solution lies in a concerted effort worldwide to resurrect the fallen intellect. A powerful intellect alone would destroy the virus and generate peace and harmony in the society.

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154

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A. Parthasarathy

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ISBN 10

9381094209

ISBN 13

9789381094204

Bhagavad Gita

By: A. Parthasarathy

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Bhagavad Gita

By: A. Parthasarathy

The Gita brings to light the negative and positive tendencies that lie within. They represent your higher aspiration and lower desire. Lord Krishna directs you to conquer desire and regain the supreme Self. The state of Godhood. The book comprises the text, transliteration, word-meaning, translation and commentary. A unique contribution is the topic-wise division of each chapter. It helps capture the thought-flow and message in the text.

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755

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A. Parthasarathy

Published Date

ISBN 10

9381094136

ISBN 13

9789381094136

Choice Upanishads

By: A. Parthasarathy

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Choice Upanishads

By: A. Parthasarathy

The Upanishads form the final portion of the Vedas which are considered the primeval source of the scriptures. Sage Badaranaya Vyasa classified them as Rik, Sama, Yajur and Atharvana Vedas. This book provides an exhaustive commentary on four Upanishads namely Kena, Isavasya, Kaivalya and Mundaka. The Upanishads expound a system of philosophy which helps humanity attain spiritual enlightenment.

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217

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A. Parthasarathy

Published Date

ISBN 10

9381094144

ISBN 13

9789381094143

The Symbolism of Hindu Gods and Rituals

By: A. Parthasarathy

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The Symbolism of Hindu Gods and Rituals

By: A. Parthasarathy

A practical text explaining the allegorical significance of gods and goddesses; rituals and festivals; invocations and prayers. It educates a spiritual aspirant with the philosophical aspect of religious practices.

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161

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A. Parthasarathy

Published Date

ISBN 10

9381094152

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9789381094150

Neural Network Control Of Robot Manipulators And Non-Linear Systems

By: F W Lewis,S. Jagannathan,A Yesildirak

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Neural Network Control Of Robot Manipulators And Non-Linear Systems

By: F W Lewis,S. Jagannathan,A Yesildirak

There has been great interest in "universal controllers" that mimic the functions of human processes to learn about the systems they are controlling on-line so that performance improves automatically. Neural network controllers are derived for robot manipulators in a variety of applications including position control, force control, link flexibility stabilization and the management of high-frequency joint and motor dynamics. The first chapter provides a background on neural networks and the second on dynamical systems and control. Chapter three introduces the robot control problem and standard techniques such as torque, adaptive and robust control. Subsequent chapters give design techniques and Stability Proofs For NN Controllers For Robot Arms, Practical Robotic systems with high frequency vibratory modes, force control and a general class of non-linear systems. The last chapters are devoted to discrete- time NN controllers. Throughout the text, worked examples are provided.

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468

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CRC Press

Published Date

ISBN 10

100016277X

ISBN 13

9781000162776

Bandit problems

Sequential Allocation of Experiments

By: Donald A. Berry,Bert Fristedt

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Bandit problems

Sequential Allocation of Experiments

By: Donald A. Berry,Bert Fristedt

Our purpose in writing this monograph is to give a comprehensive treatment of the subject. We define bandit problems and give the necessary foundations in Chapter 2. Many of the important results that have appeared in the literature are presented in later chapters; these are interspersed with new results. We give proofs unless they are very easy or the result is not used in the sequel. We have simplified a number of arguments so many of the proofs given tend to be conceptual rather than calculational. All results given have been incorporated into our style and notation. The exposition is aimed at a variety of types of readers. Bandit problems and the associated mathematical and technical issues are developed from first principles. Since we have tried to be comprehens ive the mathematical level is sometimes advanced; for example, we use measure-theoretic notions freely in Chapter 2. But the mathema tically uninitiated reader can easily sidestep such discussion when it occurs in Chapter 2 and elsewhere. We have tried to appeal to graduate students and professionals in engineering, biometry, econ omics, management science, and operations research, as well as those in mathematics and statistics. The monograph could serve as a reference for professionals or as a telA in a semester or year-long graduate level course.

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283

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Springer Science & Business Media

Published Date

ISBN 10

9401537119

ISBN 13

9789401537117

Stochastic Analysis and Applications

By: Mark A. Pinsky

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Stochastic Analysis and Applications

By: Mark A. Pinsky

This volume attempts to exhibit current research in stochastic integration, stochastic differential equations, stochastic optimization and stochastic problems in physics and biology. It includes information on the theory of Dirichlet forms, Feynman integration and the Schrodinger's equation.

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473

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CRC Press

Published Date

ISBN 10

1000110354

ISBN 13

9781000110357

Iterated Function Systems, Moments, and Transformations of Infinite Matrices

By: Palle E. T. Jørgensen,Keri A. Kornelson,Karen L. Shuman

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Iterated Function Systems, Moments, and Transformations of Infinite Matrices

By: Palle E. T. Jørgensen,Keri A. Kornelson,Karen L. Shuman

The authors study the moments of equilibrium measures for iterated function systems (IFSs) and draw connections to operator theory. Their main object of study is the infinite matrix which encodes all the moment data of a Borel measure on $\mathbb{R}^d$ or $\mathbb{C}$. To encode the salient features of a given IFS into precise moment data, they establish an interdependence between IFS equilibrium measures, the encoding of the sequence of moments of these measures into operators, and a new correspondence between the IFS moments and this family of operators in Hilbert space. For a given IFS, the authors' aim is to establish a functorial correspondence in such a way that the geometric transformations of the IFS turn into transformations of moment matrices, or rather transformations of the operators that are associated with them.

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122

Publisher

American Mathematical Soc.

Published Date

ISBN 10

0821852485

ISBN 13

9780821852484

Operator Algebras and Their Applications

By: Peter A. Fillmore,James A. Mingo

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Operator Algebras and Their Applications

By: Peter A. Fillmore,James A. Mingo

The study of operator algebras, which grew out of von Neumann's work in the 1920s and the 1930s on modelling quantum mechanics, has in recent years experienced tremendous growth and vitality. This growth has resulted in significant applications in other areas - both within and outside mathematics. The field was a natural candidate for a 1994-1995 programme year in Operator Algebras and Applications held at The Fields Institute for Research in the Mathematical Sciences. This volume contains a selection of papers that arose from the seminars and workshops of the programme. Topics covered include the classification of amenable C ]*-algebras, the Baum-Connes conjecture, E [0 semigroups, subfactors, E-theory, quasicrystals, and the solution to a long-standing problem in operator theory: can almost commuting self-adjoint matrices be approximated by commuting self-adjoint matrices?

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335

Publisher

American Mathematical Soc.

Published Date

ISBN 10

0821805223

ISBN 13

9780821805220

Micronutrients: The Key to Good Health

By: Shashi A. Chiplonkar

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Micronutrients: The Key to Good Health

By: Shashi A. Chiplonkar

Micronutrients, which comprise minerals and vitamins, are essential for a variety of biological processes such as growth, immune response, regulation of gene expression and cognitive functions. Micronutrients: The Key to Good Health presents key information about the causes, signs and symptoms of micronutrient deficiencies along with remedial dietary measures. The book also provides authentic knowledge of the nature, structure and metabolic functions of vitamins and essential minerals in a reader-friendly manner. The aim of the book is to provide comprehensive knowledge about micronutrients and their role in a balanced diet for maintaining personal health. Key features: - Covers the basics of nutrition and the importance of micronutrients in health over 5 reader-friendly chapters - Covers metabolic functions of micronutrients - Covers the development of micronutrient rich food products - Includes information about micronutrient deficiencies with remedial dietary measures in terms of ready-to-eat food supplements in a precise manner - Includes information about phytochemical nutrients, prebiotics and probiotics - Informs the reader about myths on micronutrients - Includes several informative illustrations, tables and appendices on daily nutrient requirements, diet assessment and composition and much more, This book serves as a ready reference for the health science students, public health workers, nutrition professionals, and health-conscious readers.

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337

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Bentham Science Publishers

Published Date

ISBN 10

981504026X

ISBN 13

9789815040265

Semigroups of Linear Operators and Applications

Second Edition

By: Jerome A. Goldstein

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Semigroups of Linear Operators and Applications

Second Edition

By: Jerome A. Goldstein

Advanced graduate-level treatment of semigroup theory explores semigroups of linear operators and linear Cauchy problems. The text features challenging exercises and emphasizes motivation, heuristics, and further applications. 1985 edition.

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321

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Courier Dover Publications

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ISBN 10

048681257X

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9780486812571

Phloem

Molecular Cell Biology, Systemic Communication, Biotic Interactions

By: Gary A. Thompson,Aart J.E. van Bel

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Phloem

Molecular Cell Biology, Systemic Communication, Biotic Interactions

By: Gary A. Thompson,Aart J.E. van Bel

Phloem: Molecular Cell Biology, Systemic Communication, Biotic Interactions is a timely collection of research on the cellular and molecular biology of this plant vascular tissue. Recent advances in phloem research have revealed the centrality of this plant tissue to whole plant development and physiology. Building on advances made through developments of new analytical technologies, this book will provide readers with a current and comprehensive reference on the role of phloem in plant growth and development. Collecting the work of a global team of leading researchers, Phloem will provide the reader with a valuable synthesis of the latest research in a single volume.

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640

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John Wiley & Sons

Published Date

ISBN 10

1118382854

ISBN 13

9781118382851

Handbook of Stable Isotope Analytical Techniques Vol II

By: Pier A. de Groot

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Handbook of Stable Isotope Analytical Techniques Vol II

By: Pier A. de Groot

Volume I contains subjective reviews, specialized and novel technique descriptions by guest authors. Part 1 includes contributions on purely analytical techniques and Part 2 includes matters such as development of mass spectrometers, stability of ion sources, standards and calibration, correction procedures and experimental methods to obtain isotopic fractionation factors. Volume II will be available in 2005."--Publisher's website.

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1399

Publisher

Elsevier

Published Date

ISBN 10

0444511156

ISBN 13

9780444511157

Primate Locomotion

By: Farish A. Jr. Jenkins

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Primate Locomotion

By: Farish A. Jr. Jenkins

Primate Locomotion discusses researches on the concept of primate locomotion. It is organized into 11 chapters that cover biomechanical principles, which are the foundation of understanding of locomotor adaptations. This book first gives an introduction to parallels and analogs between mammalian and mechanical structures. It then describes the mechanisms of arboreal mammal locomotion, as well as the behavioral observations and locomotor patterns of tree shrew. The jumping locomotion of Galago alleni and the role of wrist specialization in the locomotor evolution of the Hominoidea are also explained. The subsequent chapter discusses the relationship between the mechanical features of the scapula and shoulder region and the characteristics of locomotor behavior. A chapter also discusses the adaptive nature of postural behavior in quadrupedal primates, represented by the New and Old World monkeys. Moreover, this book examines the morphological differences between living Insectivora, Carnivora, Primates, and the relevant known fossils of Cretaceous and Early Tertiary Eutheria. This is to evaluate the origins, evolution, and function of the Tarsus. Another chapter presents a functional analysis of most of the foot skeleton, primarily, the Lemuriformes. The concluding chapters deal with electromyographical studies on gorillas; the mechanics of knuckle-walking; the theories on hominoid phylogeny; and the locomotor adaptations in prosimians. This text is intended not only for researchers dealing with primate locomotion, but equally for students and others who share an interest in mammals and locomotor adaptations.

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403

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Elsevier

Published Date

ISBN 10

0323152023

ISBN 13

9780323152020

Noncommutative Distributions

Unitary Representation of Gauge Groups and Algebras

By: Sergio Albeverio,Raphael J. Hoegh-Krohn,Jean A. Marion,D. Testard,B. Torresani

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Noncommutative Distributions

Unitary Representation of Gauge Groups and Algebras

By: Sergio Albeverio,Raphael J. Hoegh-Krohn,Jean A. Marion,D. Testard,B. Torresani

Covering important aspects of the theory of unitary representations of nuclear Lie groups, this self-contained reference presents the general theory of energy representations and addresses various extensions of path groups and algebras.;Requiring only a general knowledge of the theory of unitary representations, topological groups and elementary st

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207

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CRC Press

Published Date

ISBN 10

1482277573

ISBN 13

9781482277579

Alzheimer's Disease and Infectious Causes

The Theory and Evidence

By: Elaine A. Moore

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Alzheimer's Disease and Infectious Causes

The Theory and Evidence

By: Elaine A. Moore

With the recent discovery that amyloid beta protein, the cause of plaques in Alzheimer's disease, is an antimicrobial peptide produced in response to infection, many researchers are focusing on the role infection plays in the development of Alzheimer's disease. Brain studies have also identified a number of different viruses, bacteria, fungi, and protozoa in the postmortem brain specimens of Alzheimer's patients. Infection (particularly chronic, latent and persistent infections) causes an immune response that leads to inflammation and brain cell degeneration, which are characteristic features of Alzheimer's disease. Sources of infection in Alzheimer's disease vary from childhood infections to gut microbes that find their way into the brain as a result of aging, leaky gut syndrome, and increased permeability of the blood brain barrier. Studies and ongoing clinical trials show that treatment of viral and bacterial infections, as well as restoring a healthy balance to the gut microbiome, can reduce disease risk and improve symptoms in patients with Alzheimer's disease. This book serves as an introduction to the human microbiome and the role that infection plays in the development of Alzheimer's disease.

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233

Publisher

McFarland

Published Date

ISBN 10

1476638918

ISBN 13

9781476638911

Quantum Probability for Probabilists

By: Paul A. Meyer

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Quantum Probability for Probabilists

By: Paul A. Meyer

In recent years, the classical theory of stochastic integration and stochastic differential equations has been extended to a non-commutative set-up to develop models for quantum noises. The author, a specialist of classical stochastic calculus and martingale theory, tries to provide an introduction to this rapidly expanding field in a way which should be accessible to probabilists familiar with the Ito integral. It can also, on the other hand, provide a means of access to the methods of stochastic calculus for physicists familiar with Fock space analysis. For this second edition, the author has added about 30 pages of new material, mostly on quantum stochastic integrals.

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322

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Springer

Published Date

ISBN 10

3540369597

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9783540369592

Nutrition and Exercise Concerns of Middle Age

By: Judy A. Driskell

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Nutrition and Exercise Concerns of Middle Age

By: Judy A. Driskell

Many health professionals today seem to approach sports nutrition and physical activity recommendations with a "one size fits all" approach. Surprisingly, little consideration goes into addressing the changing needs of athletes as they progress in age. Nutrition and Exercise Concerns of Middle Age addresses the specific nutritional and physical act

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518

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CRC Press

Published Date

ISBN 10

1420066021

ISBN 13

9781420066029

Where Water Seeps!

Towards a New Phase in India's Irrigation Reforms

By: A. Narayanamoorthy,R. S. Deshpande

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Where Water Seeps!

Towards a New Phase in India's Irrigation Reforms

By: A. Narayanamoorthy,R. S. Deshpande

Though numerous studies have addressed the need for irrigation reform in India, most still advocate solutions derived from the very First Irrigation Commission Report of 1903. This study incorporates the beneficial portion of old solutions with more than a decade's sustained study of irrigation reforms in a contemporary context.

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316

Publisher

Academic Foundation

Published Date

ISBN 10

8171884210

ISBN 13

9788171884216

Operator Algebras and Their Applications II

By: Peter A. Fillmore and James A. Mingo

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Operator Algebras and Their Applications II

By: Peter A. Fillmore and James A. Mingo

The study of operator algebras, which grew out of von Neumann's work in the 1920s and 30s on modelling quantum mechanics, has in recent years experienced tremendous growth and vitality, with significant applications in other areas both within mathematics and in other fields. For this reason, and because of the existence of a strong Canadian school in the subject, the topic was a natural candidate for an emphasis year at The Fields Institute. This volume is the second selection of papers that arose from the seminars and workshops of a year-long program, Operator Algebras and Applications, that took place at The Fields Institute. Topics covered include the classification of amenable C*-algebras, lifting theorems for completely positive maps, and automorphisms of von Neumann algebras of type III.

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184

Publisher

American Mathematical Soc.

Published Date

ISBN 10

0821871285

ISBN 13

9780821871287

Laser Spectroscopy and its Applications

By: Richard W. Solarz,Jeffrey A. Paisner

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Laser Spectroscopy and its Applications

By: Richard W. Solarz,Jeffrey A. Paisner

Bringing together scattered literature from a range of sources, Laser Spectroscopy and ItsApplications clearly elucidates the tools and concepts of this dynamic area, and providesextensive bibliographies for further study.Distinguished experts in their respective fields discuss resonance photoionization, laser absorption,laser-induced breakdown, photodissociation, Raman scattering, remote sensing,and laser-induced fluorescence. The book also incorporates an overview of the semiclassicaltheory of atomic and molecular spectra.Combining background at an intermediate level with an in-depth discussion of specifictechniques, Laser Spectroscopy and Its Applications is essential reading for laser and opticalscientists and engineers; analytical chemists; health physicists; researchers in optical,chemical, pharmaceutical, and metallurgical industries. It will also prove useful for upperlevelundergraduate and graduate students of laser spectroscopy and its applications, andin-house seminars and short courses offered by firms and professional societies.

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712

Publisher

Routledge

Published Date

ISBN 10

1351435612

ISBN 13

9781351435611

Sorghum

State of the Art and Future Perspectives

By: Ignacio A. Ciampitti,P. V. Vara Prasad

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Sorghum

State of the Art and Future Perspectives

By: Ignacio A. Ciampitti,P. V. Vara Prasad

Sorghum is among the top five cereals and one of the key crops in global food security efforts. Sorghum is a resilient crop under high-stress environments, ensuring productivity and access to food when other crops fail. Scientists see the potential of sorghum as a main staple food in a future challenged by climate change. The contributors provide a comprehensive review of sorghum knowledge. The discussion covers genetic improvements, development of new hybrids, biotechnology, and physiological modifications. Production topics include water and nutrient management, rotations, and pest control. Final end uses, sorghum as a bioenergy crop, markets, and the future of sorghum are presented. IN PRESS! This book is being published according to the “Just Published” model, with more chapters to be published online as they are completed.

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528

Publisher

John Wiley & Sons

Published Date

ISBN 10

0891186271

ISBN 13

9780891186274

Advances in Plant Physiology (Vol. 7)

By: A. Hemantaranjan

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Advances in Plant Physiology (Vol. 7)

By: A. Hemantaranjan

The publication of Volume 7 of the International Treatise Series on Advances in Plant Physiology has been feasible - exclusively and unquestionably due to commendable contributions from World Scientists of distinction in explicit fields. within eight years, the treatise series has been instituted in the spirits and compassion of illustrious readers all through the world. The proficient International and National Co-ordinators have all along unified their views for the expediency of readers assisting them to speed up important research work in the field of Plant and Crop Physiology, Biochemistry & Plant Molecular Biology. in spite of handiness of quick accessibility of vast literature from internet, this treatise series in the field of life sciences has been realized over and above to be like a true guide, friend and philosopher, everlastingly enlightening the most hidden perceptible nerves of an individual worker, which is beyond the competence of mere web services. The volume 8 is absolutely another one of its kinds for incorporation of most timely and important worthy reviews of diverse objectives contributed by forty four well-informed, admirable and documented scientists/ stalwarts, of which twenty three participated from abroad. The original writing coming in bounteous journals of international repute covering new technologies and tools in plant science research have been pulled together in affirmative, prolific and supportive manner by specialists all over the globe. In this volume efforts have been made to fetch together twenty one indispensable review articles, duly evaluated by the respective Consulting Editors of international stature from India, U.K., U.S.A., Argentina, Australia, France, Germany, Japan, Spain, Portugal, Israel, and Morocco and rationally distributed in eight sections. Indeed, the treatise is wealth for interdisciplinary exchange of information. Apart from fulfilling need of this kind of exclusive edition in different volumes for research teams in Molecular Plant Physiology and Biochemistry in traditional and agricultural universities, institutes and research laboratories throughout the world, it would be extremely a constructive book and a voluminous reference material for acquiring advanced knowledge by post-graduate and Ph.D. scholars in response to the innovative courses in Plant Physiology, Plant Biochemistry, Plant Molecular Biology, Plant Biotechnology, Environmental Sciences, Plant Pathology, Microbiology, Soil Science & Agricultural Chemistry, Agronomy, Horticulture, and Botany.

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634

Publisher

Scientific Publishers

Published Date

ISBN 10

9387913589

ISBN 13

9789387913585

The Molecular Astrophysics of Stars and Galaxies

By: T. W. Hartquist,David A. Williams

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The Molecular Astrophysics of Stars and Galaxies

By: T. W. Hartquist,David A. Williams

This book provides a comprehensive survey of modern molecular astrophysics. It includes an introduction to molecular spectroscopy and then addresses the main areas of current molecular astrophysics, including galaxy formation, star forming regions, mass loss from young as well as highlyevolved stars and supernovae, starburst galaxies plus the tori and discs near the central engines of active galactic nuclei. All chapters have been written by invited authors who are acknowledged experts in their fields. The thorough editorial process has ensured a uniformly high standard ofexposition and a coherent style. The book is unique in giving a detailed view of its wide-ranging subject. It will provide the standard introduction for research students in molecular astrophysics. The book will be read by research astronomers and astrophysicists who wish to broaden the basis oftheir knowledge or are moving their activities into this burgeoning field. It will enable chemists to learn the astrophysics most related to chemistry as well as instruct physicists about the molecular processes most important in astronomy.

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562

Publisher

Oxford University Press

Published Date

ISBN 10

0198501587

ISBN 13

9780198501589

Asian Political Cartoons

By: John A. Lent

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Asian Political Cartoons

By: John A. Lent

In Asian Political Cartoons, scholar John A. Lent explores the history and contemporary status of political cartooning in Asia, including East Asia (China, Hong Kong, Japan, North and South Korea, Mongolia, and Taiwan), Southeast Asia (Brunei, Cambodia, Indonesia, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam), and South Asia (Bangladesh, India, Iran, Nepal, Pakistan, and Sri Lanka). Incorporating hundreds of interviews, as well as textual analysis of cartoons; observation of workplaces, companies, and cartoonists at work; and historical research, Lent offers not only the first such survey in English, but the most complete and detailed in any language. Richly illustrated, this volume brings much-needed attention to the political cartoons of a region that has accelerated faster and more expansively economically, culturally, and in other ways than perhaps any other part of the world. Emphasizing the “freedom to cartoon," the author examines political cartoons that attempt to expose, bring attention to, blame or condemn, satirically mock, and caricaturize problems and their perpetrators. Lent presents readers a pioneering survey of such political cartooning in twenty-two countries and territories, studying aspects of professionalism, cartoonists’ work environments, philosophies and influences, the state of newspaper and magazine industries, the state’s roles in political cartooning, modern technology, and other issues facing political cartoonists. Asian Political Cartoons encompasses topics such as political and social satire in Asia during ancient times, humor/cartoon magazines established by Western colonists, and propaganda cartoons employed in independence campaigns. The volume also explores stumbling blocks contemporary cartoonists must hurdle, including new or beefed-up restrictions and regulations, a dwindling number of publishing venues, protected vested interests of conglomerate-owned media, and political correctness gone awry. In these pages, cartoonists recount intriguing ways they cope with restrictions—through layered hidden messages, by using other platforms, and finding unique means to use cartooning to make a living.

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531

Publisher

Univ. Press of Mississippi

Published Date

ISBN 10

1496842545

ISBN 13

9781496842541

Medicinal plants 2

By: Schmelzer, G.H. & Gurib-Fakim, A.

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Medicinal plants 2

By: Schmelzer, G.H. & Gurib-Fakim, A.

PROTA 11 deals with the medicinal plants of Tropical Africa. Because the group is very large, it has been subdivided into 4 volumes. This volume, PROTA 11(2), describes 409 medicinal plants in 146 review articles. All articles are illustrated with geographic distribution maps and many with botanical line drawings.

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384

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PROTA

Published Date

ISBN 10

9290815205

ISBN 13

9789290815204

Database Marketing

Analyzing and Managing Customers

By: Robert C. Blattberg,Byung-Do Kim,Scott A. Neslin

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Database Marketing

Analyzing and Managing Customers

By: Robert C. Blattberg,Byung-Do Kim,Scott A. Neslin

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) "The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) "In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)

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875

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Springer Science & Business Media

Published Date

ISBN 10

0387725792

ISBN 13

9780387725796

Combustion of Two-Phase Reactive Media

By: L. P. Yarin,G. Hetsroni,A. Mosyak

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Combustion of Two-Phase Reactive Media

By: L. P. Yarin,G. Hetsroni,A. Mosyak

Combustion of Two-Phase Reactive Media addresses the complex phenomena involved in the burning of solid and liquid fuels. In fact, the multiplicity of phenomena characteristic of combustion of two-phase media determine the contents. The three parts deal with: the dynamics of a single particle; combustion wave propagation in two-phase reactive media; and thermal regimes of combustion reactors. The book generalizes the results of numerous investigations into the ignition and combustion of solid particles, droplets and bubbles, combustion wave propagation in heterogeneous reactive media, the stability of combustion of two-phase media, as well as the thermal regimes of high-temperature combustion reactors. It merges findings from the authors’ investigations into problems of two-phase flows and material from graduate-level courses they teach at Technion-Israel Institute of Technology.

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570

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Springer Science & Business Media

Published Date

ISBN 10

3662062992

ISBN 13

9783662062999

Equipment for Respiratory Care

By: Teresa A. Volsko,Robert L. Chatburn,Mohamad F. El-Khatib

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Equipment for Respiratory Care

By: Teresa A. Volsko,Robert L. Chatburn,Mohamad F. El-Khatib

Equipment for Respiratory Care, Second Edition continues to break the archetype of equipment texts. This text uniquely focuses on the principles of the equipment in a practical, clinically relevant manner

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1746

Publisher

Jones & Bartlett Learning

Published Date

ISBN 10

1284227383

ISBN 13

9781284227383

R for Cloud Computing

An Approach for Data Scientists

By: A Ohri

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R for Cloud Computing

An Approach for Data Scientists

By: A Ohri

R for Cloud Computing looks at some of the tasks performed by business analysts on the desktop (PC era) and helps the user navigate the wealth of information in R and its 4000 packages as well as transition the same analytics using the cloud. With this information the reader can select both cloud vendors and the sometimes confusing cloud ecosystem as well as the R packages that can help process the analytical tasks with minimum effort, cost and maximum usefulness and customization. The use of Graphical User Interfaces (GUI) and Step by Step screenshot tutorials is emphasized in this book to lessen the famous learning curve in learning R and some of the needless confusion created in cloud computing that hinders its widespread adoption. This will help you kick-start analytics on the cloud including chapters on both cloud computing, R, common tasks performed in analytics including the current focus and scrutiny of Big Data Analytics, setting up and navigating cloud providers. Readers are exposed to a breadth of cloud computing choices and analytics topics without being buried in needless depth. The included references and links allow the reader to pursue business analytics on the cloud easily. It is aimed at practical analytics and is easy to transition from existing analytical set up to the cloud on an open source system based primarily on R. This book is aimed at industry practitioners with basic programming skills and students who want to enter analytics as a profession. Note the scope of the book is neither statistical theory nor graduate level research for statistics, but rather it is for business analytics practitioners. It will also help researchers and academics but at a practical rather than conceptual level. The R statistical software is the fastest growing analytics platform in the world, and is established in both academia and corporations for robustness, reliability and accuracy. The cloud computing paradigm is firmly established as the next generation of computing from microprocessors to desktop PCs to cloud.

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281

Publisher

Springer

Published Date

ISBN 10

1493917021

ISBN 13

9781493917020

Parametric Random Vibration

By: Raouf A. Ibrahim

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Parametric Random Vibration

By: Raouf A. Ibrahim

This systematic treatment examines linear and nonlinear dynamical systems subject to parametric random vibrations. It formulates stochastic stability theorems and analytical techniques for determining random response of nonlinear systems. 1985 edition.

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354

Publisher

Courier Dover Publications

Published Date

ISBN 10

0486462625

ISBN 13

9780486462622

Photoassimilate Distribution Plants and Crops Source-Sink Relationships

By: Zamski

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Photoassimilate Distribution Plants and Crops Source-Sink Relationships

By: Zamski

Adopting an interdisciplinary approach to the study of photoassimilate partitioning and source-sink relationhips, this work details the major aspects of source-sink physiology and metabolism, the integration of individual components and photoassimilate partitioning, and the whole plant source-sink relationships in 16 agriculturally important crops. The work examines in detail the components of carbon partitioning, such as ecology, photosynthesis, loading, transport and anatomy, and discusses the impact of genetic, environmental and agrotechnical factors on the parts of whole plant source-link physiology.

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928

Publisher

Routledge

Published Date

ISBN 10

1351424912

ISBN 13

9781351424912

Endometriosis

Current Management and Future Trends

By: Juan A Garcia-Velasco,Botros RMB Rizk

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Endometriosis

Current Management and Future Trends

By: Juan A Garcia-Velasco,Botros RMB Rizk

Endometriosis is a condition that effects 10% to 15% of women of reproductive age and in its more advanced stages it may be an indicator of infertility. This unique book reviews the whole topic of Endometriosis starting from a review of the epidemiological evidence through the sociology of the disease to diagnosis, medical and surgical treatments, management and a discussion of new medical options and future trends in the disease area. It covers pathogenesis, current and future diagnostic methods, therapeutic alternatives; and discusses fertility preservation, cancer possibilities, and quality of life in patients. The book also examines new medical treatments for the condition including Statins, Aromatase Inhibitors and Antiagiogenic Agents and reviews new delivery technologies for classical drugs and provides a synopsis of the new drug pipeline for the condition.

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360

Publisher

Boydell & Brewer Ltd

Published Date

ISBN 10

8184488084

ISBN 13

9788184488081

Book's by A Parthasarathy

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