Delve into The Scarlet Letter, Nathaniel Hawthorne's meditation on human alienation and its effect on the soul in this story set in seventeenth-century Massachusetts and be dazzled by literature. In Nathaniel Hawthorne's dark novel, The Scarlet Letter, a single sinful act ruins the lives of three people. None more so than Hester Prynne, a young, beautiful, and dignified woman, who conceived a child out of wedlock and receives the public punishment of having to always wear a scarlet "A" on her clothing. She refuses to reveal the father of her child, which could lighten her sentence. Her husband, the aptly-named Roger Chillingworth, who Hester thought had died in a shipwreck but was actually being held captive by Native Americans, arrives at the exact moment of her deepest public shaming and vows to get revenge. Her lover, Arthur Dimmesdale, remains safely unidentified, but is wracked with guilt. Though originally published in 1850, the story is set in seventeenth-century Massachusetts among Hawthorne's Puritan ancestors. In The Scarlet Letter, he created a story that highlighted both their weaknesses and their strengths. His knowledge of their beliefs and his admiration for their way of life was balanced by his concerns about their rigid and oppressive rules. Complete and unabridged, this edition features a new introduction by Mike Lee Davis. The Knickerbocker Classics bring together the works of classic authors from around the world in stunning gift editions to be collected and enjoyed.
In Never Enough, Mike Hayes—former Commander of SEAL Team TWO—helps readers apply high-stakes lessons about excellence, agility, and meaning across their personal and professional lives. Mike Hayes has lived a lifetime of once-in-a-lifetime experiences. He has been held at gunpoint and threatened with execution. He’s jumped out of a building rigged to explode, helped amputate a teammate’s leg, and made countless split-second life-and-death decisions. He’s written countless emails to his family, telling them how much he loves them, just in case those were the last words of his they’d ever read. Outside of the SEALs, he’s run meetings in the White House Situation Room, negotiated international arms treaties, and developed high-impact corporate strategies. Over his many years of leadership, he has always strived to be better, to contribute more, and to put others first. That’s what makes him an effective leader, and it’s the quality that he’s identified in all of the great leaders he’s encountered. That continual striving to lift those around him has filled Mike’s life with meaning and purpose, has made him secure in the knowledge that he brings his best to everything he does, and has made him someone others can rely on. In Never Enough, Mike Hayes recounts dramatic stories and offers battle- and boardroom-tested advice that will motivate readers to do work of value, live lives of purpose, and stretch themselves to reach their highest potential.
A dog is missing. Not just any dog. The number one Weimaraner in the country and current Westminster winner. Down-on-his-luck private eye Eli Paxton is hired to find him. Not exactly an elite assignment, but better than nothing. Maybe it will help him pay his rent. It turns out to be anything but a routine case. People start dying in mysterious ways, a cargo plane goes missing, and someone is taking shots at him. It makes no sense. Even a top show dog isn't worth that much. Now the hunt is on. Paxton needs to find this dog to save his own skin. The trail leads to Arizona, then Mexico, and finally back to his hometown of Cincinnati-- where he finds the startling solution. With a new introduction by the author and including the bonus short story "Even Butterflies Can Sting." From the Trade Paperback edition.
At the age of 87, Mike Wallace is a legendary figure in broadcast journalism. Now, after 60 years of reporting on important events around the world, he shares his personal stories about the incredible range of celebrities, newsmakers, criminals, and world leaders who have subjected themselves to his unique brand of questioning. Through Wallace's intimate observations about these figures, we experience afresh the pivotal events that have shaped our world. Here, we meet the guilt-racked Secret Service agent assigned to John F. Kennedy's car in Dallas. We learn about the candid moment when President Nixon revealed an unexpected softer side. We witness the underpinnings of the century's greatest social movement through Wallace's eyes as he manages to earn the trust of major civil rights leaders, and we see the trauma Wallace experienced while covering the conflict in Israel. These off-camera anecdotes and fascinating excerpts from Wallace's interviews--with everyone from Eleanor Roosevelt to all the presidents of the last half century, from Frank Lloyd Wright to Johnny Carson, from Margaret Sanger to Malcom X--give us a new perspective on some of the greatest lives and minds of our time. With a reporter's eye for detail, Wallace mingles laughter, tragedy, and revelatory insight in a memoir unlike any other. For anyone who's ever wondered what it's like to make history for a living, this is a must-read.
NOTE: The CISSP objectives this book covered were issued in 2018. For coverage of the most recent CISSP objectives effective in April 2021, please look for the latest edition of this guide: (ISC)2 CISSP Certified Information Systems Security Professional Official Study Guide, 9th Edition (ISBN: 9781119786238). CISSP (ISC)2 Certified Information Systems Security Professional Official Study Guide, 8th Edition has been completely updated for the latest 2018 CISSP Body of Knowledge. This bestselling Sybex study guide covers 100% of all exam objectives. You'll prepare for the exam smarter and faster with Sybex thanks to expert content, real-world examples, advice on passing each section of the exam, access to the Sybex online interactive learning environment, and much more. Reinforce what you've learned with key topic exam essentials and chapter review questions. Along with the book, you also get access to Sybex's superior online interactive learning environment that includes: Six unique 150 question practice exams to help you identify where you need to study more. Get more than 90 percent of the answers correct, and you're ready to take the certification exam. More than 700 Electronic Flashcards to reinforce your learning and give you last-minute test prep before the exam A searchable glossary in PDF to give you instant access to the key terms you need to know for the exam Coverage of all of the exam topics in the book means you'll be ready for: Security and Risk Management Asset Security Security Engineering Communication and Network Security Identity and Access Management Security Assessment and Testing Security Operations Software Development Security
NOTE: The exam this book covered, CISSP: Certified Information Systems Security Professional, was retired by (ISC)2® in 2018 and is no longer offered. For coverage of the current exam (ISC)2 CISSP Certified Information Systems Security Professional, please look for the latest edition of this guide: (ISC)2 CISSP Certified Information Systems Security Professional Official Study Guide, Eighth Edition (9781119475934). CISSP Study Guide - fully updated for the 2015 CISSP Body of Knowledge CISSP (ISC)2 Certified Information Systems Security Professional Official Study Guide, 7th Edition has been completely updated for the latest 2015 CISSP Body of Knowledge. This bestselling Sybex study guide covers 100% of all exam objectives. You'll prepare for the exam smarter and faster with Sybex thanks to expert content, real-world examples, advice on passing each section of the exam, access to the Sybex online interactive learning environment, and much more. Reinforce what you've learned with key topic exam essentials and chapter review questions. Along with the book, you also get access to Sybex's superior online interactive learning environment that includes: Four unique 250 question practice exams to help you identify where you need to study more. Get more than 90 percent of the answers correct, and you're ready to take the certification exam. More than 650 Electronic Flashcards to reinforce your learning and give you last-minute test prep before the exam A searchable glossary in PDF to give you instant access to the key terms you need to know for the exam Coverage of all of the exam topics in the book means you'll be ready for: Security and Risk Management Asset Security Security Engineering Communication and Network Security Identity and Access Management Security Assessment and Testing Security Operations Software Development Security
A guide to references commonly used in speech and writing. Explains more than 900 allusions. Entries include examples from todays leading media. A must for serious readers, language lovers, and ESL students.
Highlights the life of the actor famous for his role in the television series "M*A*S*H" and "Providence," and describes his interest in politics and human rights around the world.
Full-length practice tests covering all CISSP domains for the ultimate CISSP prep The ISC2 CISSP Official Practice Tests is a major resource for ISC2 Certified Information Systems Security Professional (CISSP) candidates, providing 1300 unique practice questions. The first part of the book provides 100 questions per domain. You also have access to four unique 125-question practice exams to help you master the material. As the only official practice tests endorsed by ISC2, this book gives you the advantage of full and complete preparation. These practice tests align with the 2024 version of the CISSP Detailed Content Outline to ensure up-to-date preparation, and are designed to cover what you will see on exam day. Coverage includes: Security and Risk Management, Asset Security, Security Architecture and Engineering, Communication and Network Security, Identity and Access Management (IAM), Security Assessment and Testing, Security Operations, and Software Development Security. The CISSP credential signifies a body of knowledge and a set of guaranteed skills that put you in demand in the marketplace. This book is your ticket to achieving this prestigious certification, by helping you test what you know against what you need to know. Test your knowledge of the 2024 CISSP domains Identify areas in need of further study Gauge your progress throughout your study and preparation Practice test taking with Sybex’s online test environment containing the questions from the book The CISSP objectives are refreshed every few years to ensure that candidates are up-to-date on the latest security topics and trends. Currently-aligned preparation resources are critical, and periodic practice tests are one of the best ways to truly measure your level of understanding.
The solar system most of us grew up with included nine planets, with Mercury closest to the sun and Pluto at the outer edge. Then, in 2005, astronomer Mike Brown made the discovery of a lifetime: a tenth planet, Eris, slightly bigger than Pluto. But instead of adding one more planet to our solar system, Brown’s find ignited a firestorm of controversy that culminated in the demotion of Pluto from real planet to the newly coined category of “dwarf” planet. Suddenly Brown was receiving hate mail from schoolchildren and being bombarded by TV reporters—all because of the discovery he had spent years searching for and a lifetime dreaming about. A heartfelt and personal journey filled with both humor and drama, How I Killed Pluto and Why It Had It Coming is the book for anyone, young or old, who has ever imagined exploring the universe—and who among us hasn’t?
This "hugely entertaining, riveting page-turner" (Louise Penny) follows the complicated relationship between mother and daughter as they face off in the Olympics—and into a ride they can barely control. Maggie Atwood and Becky McCabe, mother and daughter, both champion riders, vowed to never, ever, go up against one another. Until the tense, harrowing competitions leading to the Paris Olympics. Mother and daughter share a dream: to be the best horsewoman in the world. Coronado is Maggie’s horse. An absolutely top-tier Belgian warmblood. Sky is Becky’s horse. A small, speedy Dutch warmblood. Only James Patterson could bring you such breakneck speed, hair-raising thrills and spills. Only hall of fame sportswriter Mike Lupica could make it all so real.
Focusing on his faith and his public service, the former Vice President recounts his journey to the White House, providing the inside story of the Trump Administration and how their relationship was severed when he kept his oath to the Constitution.
NOTE: The exam this book covered, CISSP: Certified Information Systems Security Professional (ISC)2, was retired by (ISC)2® in 2018 and is no longer offered. For coverage of the current exam (ISC)2 CISSP Certified Information Systems Security Professional, please look for the latest edition of this guide: (ISC)2 CISSP Certified Information Systems Security Professional Official Practice Tests (9781119475927). Full-length practice tests covering all CISSP domains for the ultimate in exam prep The CISSP Official (ISC)2 Practice Tests is a major resource for CISSP candidates, providing 1300 unique practice questions. The first part of the book provides 100 questions per domain so you can practice on any domains you know you need to brush up on. After that, you get two unique 250-question practice exams to help you master the material and practice simulated exam taking well in advance of the exam. The two practice exams cover all exam domains, and are included in identical proportion to the exam itself to help you gauge the relative importance of each topic covered. As the only official practice tests endorsed by the (ISC)2, this book gives you the advantage of full and complete preparation: coverage includes Security and Risk Management; Asset Security; Security Engineering; Communication and Network Security; Identity and Access Management; Security Assessment and Testing; Security Operations; and Software Development Security. These practice tests align with the 2015 version of the exam to ensure up-to-date preparation, and are designed to simulate what you'll see on exam day. The CISSP credential signifies a body of knowledge and a set of guaranteed skills that put you in demand in the marketplace. This book is your ticket to achieving this prestigious certification, by helping you test what you know against what you need to know. Align your preparation with the 2015 CISSP Body of Knowledge Test your knowledge of all exam domains Identify areas in need of further study Gauge your progress throughout your exam preparation The Certified Information Systems Security Professional exam is refreshed every few years to ensure that candidates are up-to-date on the latest security topics and trends. Currently-aligned preparation resources are critical, and periodic practice tests are one of the best ways to truly measure your level of understanding. The CISSP Official (ISC)2 Practice Tests is your secret weapon for success, and the ideal preparation tool for the savvy CISSP candidate.
Award-winning author and artist Mike Curato draws on his own experiences in Flamer, his debut graphic novel, telling a difficult story with humor, compassion, and love. "This book will save lives." —Jarrett J. Krosoczka, author of National Book Award Finalist Hey, Kiddo I know I’m not gay. Gay boys like other boys. I hate boys. They’re mean, and scary, and they’re always destroying something or saying something dumb or both. I hate that word. Gay. It makes me feel . . . unsafe. It's the summer between middle school and high school, and Aiden Navarro is away at camp. Everyone's going through changes—but for Aiden, the stakes feel higher. As he navigates friendships, deals with bullies, and spends time with Elias (a boy he can't stop thinking about), he finds himself on a path of self-discovery and acceptance.
Examining a series of El Nino-induced droughts and the famines that they spawned around the globe, Davis shows how the ruling elites helped produce some of the worst tragedies in human history. 15 photos. 8 maps.
When Muhammad Ali died, many mourned the life of the greatest sportsman the world had ever seen. In Redemption Song, Mike Marqusee argues that Ali was not just a boxer but a remarkable political figure in a decade of tumultuous change. Playful, popular, always confrontational, Ali refashioned the role of a political activist and was central, alongside figures such as Malcolm X and Martin Luther King, to the black liberation and the anti-war movements. Marqusee shows that sport and politics were always intertwined, and this is the reason why Ali remained an international beacon of hope, long after he had left the ring.
Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account. Rainmaking Conversations offers a research-based, field-tested, and practical selling approach that will help you master the art of the sales conversation. This proven system revolves around the acronym RAIN, which stands for Rapport, Aspirations and Afflictions, Impact, and New Reality. You'll learn how to ask your prospects and clients the right questions, and help them set the agenda for success. Armed with the knowledge of the markets you serve, the common needs of prospects, and how your products and services can help, you can become a trusted advisor to your clients during and after the sale. With the RAIN system, you'll be able to: Build rapport and trust from the first contact Create conversations with prospects, referral sources, and clients using the telephone, email, and mail Uncover the real need behind client challenges Make the case for improved business impact and return on investment (ROI) for your prospects Understand and communicate your value proposition Apply the 16 principles of influence in sales Overcome and prevent all types of objections, including money Craft profitable solutions and close the deal The world-class RAIN SellingSM methodology has helped tens of thousands of people lead powerful sales conversations and achieve breakthrough sales performance. Start bridging the gap between "hello" and profitable relationships today.
Discover the latest scientific evidence for the potent and revitalizing value of fun and how to make having fun a habitual and authentic part of your daily life with “this well-researched and impressive guide” (BookPage). Doesn’t it seem that the more we seek happiness, the more elusive it becomes? There is an easy fix: fun is an action you can take here and now, practically anywhere, anytime. Through research and science, we know fun is enormously beneficial to our physical and psychological well-being, yet fun’s absence from our modern lives is striking. Whether you’re a frustrated high-achiever trying to find a better work-life balance or someone who is seeking relief from life’s overwhelming challenges, it is time you gain access to the best medicine available. “A masterful distillation of science and personal experience” (Nir Eyal, author of Hooked), The Fun Habit explains how you can build having fun into an actionable and effortless habit and why doing so will help you become a healthier, more joyful, more productive person. In the vein of Year of Yes, 10% Happier, and Atomic Habits, The Fun Habit features “practical tips, tools, and tactics for bringing fun into our lives starting now” (Dr. Olav Sorenson, UCLA professor of sociology).
A new edition of a classic book on viral catastrophes--the Spanish flu, the Avian flu, and now, Covid-19 In his book, The Monster at Our Door, the renowned activist and author Mike Davis warned of a coming global threat of viral catastrophes. Now in this expanded edition of that 2005 book, Davis explains how the problems he warned of remain, and he sets the COVID-19 pandemic in the context of previous disastrous outbreaks, notably the 1918 influenza disaster that killed at least forty million people in three months and the Avian flu of a decade and a half ago. In language both accessible and authoritative, The Monster Enters surveys the scientific and political roots of today’s viral apocalypse. In doing so it exposes the key roles of agribusiness and the fast-food industries, abetted by corrupt governments and a capitalist global system careening out of control, in creating the ecological pre-conditions for a plague that has brought much of human existence to a juddering halt.
NOTE: The CISSP objectives this book covered were issued in 2018. For coverage of the most recent CISSP objectives effective in April 2021, please look for the latest edition of this guide: (ISC)2 CISSP Certified Information Systems Security Professional Official Practice Tests, 3rd Edition (ISBN: 9781119787631). The (ISC)2 CISSP Official Practice Tests is a major resource for CISSP candidates, providing 1300 unique practice questions. The first part of the book provides 100 questions per domain. You also have access to four unique 125-question practice exams to help you master the material. As the only official practice tests endorsed by (ISC)2, this book gives you the advantage of full and complete preparation. These practice tests align with the 2018 version of the exam to ensure up-to-date preparation, and are designed to cover what you'll see on exam day. Coverage includes: Security and Risk Management, Asset Security, Security Architecture and Engineering, Communication and Network Security, Identity and Access Management (IAM), Security Assessment and Testing, Security Operations, and Software Development Security. The CISSP credential signifies a body of knowledge and a set of guaranteed skills that put you in demand in the marketplace. This book is your ticket to achieving this prestigious certification, by helping you test what you know against what you need to know. Test your knowledge of the 2018 exam domains Identify areas in need of further study Gauge your progress throughout your exam preparation The CISSP exam is refreshed every few years to ensure that candidates are up-to-date on the latest security topics and trends. Currently-aligned preparation resources are critical, and periodic practice tests are one of the best ways to truly measure your level of understanding.
The crash of the Indian plate into Asia is the biggest known collision in geological history, and it continues today. The result is the Himalaya and Karakoram - one of the largest mountain ranges on Earth. The Karakoram has half of the world's highest mountains and a reputation as being one of the most remote and savage ranges of all. In this beautifully illustrated book, Mike Searle, a geologist at the University of Oxford and one of the most experienced field geologists of our time, presents a rich account of the geological forces that were involved in creating these mountain ranges. Using his personal accounts of extreme mountaineering and research in the region, he pieces together the geological processes that formed such impressive peaks.
No metropolis has been more loved or more hated. To its official boosters, "Los Angeles brings it all together." To detractors, LA is a sunlit mortuary where "you can rot without feeling it." To Mike Davis, the author of this fiercely elegant and wide-ranging work of social history, Los Angeles is both utopia and dystopia, a place where the last Joshua trees are being plowed under to make room for model communities in the desert, where the rich have hired their own police to fend off street gangs, as well as armed Beirut militias. In City of Quartz, Davis reconstructs LA's shadow history and dissects its ethereal economy. He tells us who has the power and how they hold on to it. He gives us a city of Dickensian extremes, Pynchonesque conspiracies, and a desperation straight out of Nathaniel West - a city in which we may glimpse our own future mirrored with terrifying clarity.
A fast-paced, heartfelt story for basketball fans that proves being a good teammate remains the most important quality in basketball--and in life, from New York Times bestselling author Mike Lupica. Wes' father always told him that there was only one ball in basketball. That you had to know when to take it yourself and when to give it up, that finding the right balance was key. So at every practice and game, Wes tries his best to be a good basketball player and, above all, a good teammate. As the season kicks off, Wes finds that not everyone on his team has the same idea. All-star player and the Hawks' point guard, Danilo "Dinero" Rey seems determined to hold the spotlight and the ball, even if it means costing his team the game. If Wes is to lead the Hawks to the playoffs, he'll need to find new ways to dish out an assist--even if it means his most important one comes off the court. In No Slam Dunk, #1 New York Times bestseller Mike Lupica demonstrates once again that there is no children's sports novelist today who can match his ability to weave a story of vivid sports action and heartfelt emotion. A touching story about teamwork and family, of selfishness and generosity, No Slam Dunk shows that even in the face of adversity, giving your best is the surest way to victory. Praise for Mike Lupica: -"Lupica is the greatest sports writer for middle school readers."--VOYA on True Legend -"Lupica will win a Pulitzer for his sportswriting one day (he should have won it already)."--The New York Times on Heat
“Patterson and Lupica make a great team” (Carl Hiaasen) who get “deep into the lives of strong women” (Louise Penny) and Jane Smith is their greatest creation—a badass lawyer with a year to live. “Jane Smith is the best character we’ve ever created. Bar none.” —James Patterson and Mike Lupica Tough-as-nails criminal defense attorney Jane Smith is hip-deep in the murder trial of the century. Actually, her charmless client might’ve committed several murders. She’s also fallen in love with a wonderful guy. And an equally wonderful dog, a mutt. But Jane doesn’t have much time. She’s just received a terminal diagnosis giving her twelve months. Unless she’s murdered before her expiration date.
Jack Ryan, Jr. is out to avenge the murder of an old friend, but the vein of evil he's tapped into may run too deep for him to handle in the latest electric entry in the #1 New York Times bestselling series. While on vacation in Barcelona, Jack Ryan, Jr. is surprised to run into an old friend at a small café. A first, Renee Moore seems surprised to see Jack, but then she just seems irritated and distracted. After making plans to meet later, Jack leaves, only to miss the opportunity to ever speak to Renee again, as the café is destroyed minutes later by a suicide bomber. A desperate Jack plunges back into the ruins to save his friend, but it's too late. As she dies in his arms, she utters one word, "Sammler." When the police show up they are initially suspicious of Jack until they are called off by a member of the Spanish Intelligence Service. This mysterious sequence of events sends the young Campus operative on an unrelenting search to find out the reason behind Renee's death. Along the way, he discovers that his old friend had secrets of her own—and some of them may have gotten her killed. Jack has never backed down from a challenge, but some prey may be too big for one man.
Sports talk in America has evolved from small-time barroom banter into a major media smorgasbord that runs 24/7 on TV and radio. With hundreds of billions of dollars generated annually by pro and college teams in major markets nationwide, sports fans across the country are more dedicated than ever to their teams. And when it comes to sports talk -- especially all-sports radio -- it's all about entertainment, information, prognostication, analysis, rankings, and endless discussion. Prominent sports-media figures in each of the three target cities -- Cleveland, Detroit, and Washington, D.C. -- engage in this phenomenon with a compilation of sports lists sure to delight as well as stir up debate within these already-buzzing sports communities. List topics include: What were the most lopsided trades in local sports history? Who were the most overrated athletes to play in our town? What local athlete had the best appearance in TV or film? What was the most heartbreaking loss in local sports history? What was the greatest single play in local sports history? Who are our team's most hated rivals? Plus dozens of "guest" lists contributed by famous local sports and entertainment celebrities. Not only does Detroit host major pro sports teams -- the Lions (NFL), the Red Wings (NHL), the Tigers (MLB), and the Pistons (NBA) -- the area also includes prominent college sports programs such as the University of Michigan. Detroit's fans are some of the most educated and fanatical in the country, thanks to the work of long-time commentators Mike Stone and Art Regner.
“Current fans and recovering Hulkamaniacs alike should find [Sex, Lies, and Headlocks] as gripping as the Camel Clutch.” —Maxim Sex, Lies, and Headlocks is the ultimate behind-the-scenes look at the backstabbing, scandals, and high-stakes gambles that have made wrestling an enduring television phenomenon. The man behind it all is Vince McMahon, a ruthless and entertaining visionary whose professional antics make some of the flamboyant characters in the ring look tame by comparison. Throughout the book, the authors trace McMahon’s rise to power and examine the appeal of the industry’s biggest stars—including Ed “Strangler” Lewis, Gorgeous George, Bruno Sammartino, Ric Flair, and, most recently, Stone Cold Steve Austin and The Rock. In doing so, they show us that while WWE stock is traded to the public on Wall Street, wrestling remains a shadowy world guided by a century-old code that stresses secrecy and loyalty. With a new afterword, this is the definitive book about the history of pro wrestling. “Reading this excellent behind-the-scenes look at wrestling promoter McMahon . . . is almost as entertaining and shocking as watching the most extreme antics of McMahon’s comic-book style creations such as Steve Austin and The Rock.” —Publishers Weekly “A quintessentially American success story of a cocky opportunist defying the odds and hitting it big . . . Sparkling cultural history from an author wise enough to let the facts and personalities speak for themselves.”—Kirkus Reviews
A guide to viewing stars, the moon, planets, meteors, comets, and aurora through binoculars. Features a foreword by renowned astronomer and writer David Levy. Includes a complete guide to current binocular brands and models and explains what to look for in each season.
Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity. As the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower. So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.
On February 1, 1978, the first group of space shuttle astronauts, twenty-nine men and six women, were introduced to the world. Among them would be history makers, including the first American woman and the first African American in space. This assembly of astronauts would carry NASA through the most tumultuous years of the space shuttle program. Four would die on Challenger. USAF Colonel Mike Mullane was a member of this astronaut class, and Riding Rockets is his story -- told with a candor never before seen in an astronaut's memoir. Mullane strips the heroic veneer from the astronaut corps and paints them as they are -- human. His tales of arrested development among military flyboys working with feminist pioneers and post-doc scientists are sometimes bawdy, often hilarious, and always entertaining. Mullane vividly portrays every aspect of the astronaut experience -- from telling a female technician which urine-collection condom size is a fit; to walking along a Florida beach in a last, tearful goodbye with a spouse; to a wild, intoxicating, terrifying ride into space; to hearing "Taps" played over a friend's grave. Mullane is brutally honest in his criticism of a NASA leadership whose bungling would precipitate the Challenger disaster. Riding Rockets is a story of life in all its fateful uncertainty, of the impact of a family tragedy on a nine-year-old boy, of the revelatory effect of a machine called Sputnik, and of the life-steering powers of lust, love, and marriage. It is a story of the human experience that will resonate long after the call of "Wheel stop.
This is a clear and engrossing account of how popular films in America just after the close of the Second World War played out America's mood at that crucial time. It is also a revisionist challenge to received scholarly understanding of this mood, which has tended to be seen as characterized by an abiding pessimism most clearly manifested in the films noir of the period. Chopra-Gant makes here an important contribution to film genre, which proposes that the 'noir and Zeitgeist' reading is based on the retrospective promotion of selected movies. He turns to the top box office successes of the period, including "Best Years of our Lives", "The Jolson Story" and "Two Years Before the Mast", finding that these films emphasise rather the triumph of American beliefs in democracy, classlessness and individualism. They deploy positive, performative masculinities and the pleasures of male friendships and celebrate the traditional American family, while recognising the problems of 'momism' and absent fathers.
What if the Universe were to send you frequent reminders of the absolute power you have over your life? Author Mike Dooley, an interpreter for the Universe, has done exactly that in Notes from the Universe—a collection of empowering, invaluable truths that can be read front to back or opened at random. This first book in the Notes from the Universe trilogy teaches its readers to live a life far richer than they had previously thought imaginable. The Universe is here to remind us that we are in control. To have the life you desire, all you have to do is ask. The secret to manifesting change is not focusing on the how but instead, the end result of what you’re after—the kind of life you want. Then, once you are truly focused, the Universe will conspire on your behalf. Author Mike Dooley has turned over every stone, knocked on every door, and followed every impulse. He has immersed himself in the truths he needed to hear most; these were the kind of lessons he wrote about in his weekly emails. What started in 1998 as a little poem sent out once a week to 38 email addresses has evolved into an inspiring anecdote delivered to over 300,000 subscribers from 169 countries, each receiving a new note from the Universefive days a week. Mike Dooley serves as an interpreter for the Universe. Notes from the Universe begins a three-volume set that is brimful with powerful affirmations that will have you thinking positively, feeling confident, and walking the path to personal success. When readers discover the truths the Universe is unveiling in Notes from the Universe,they will begin living happier, more fulfilling lives.
From the #1 bestselling author of Heat, Travel Team and Fantasy League comes a story of heroes, family, the thrills of skateboarding, and football. When the Brighton Bears suit up on game day, 12-year-old Tommy Gallagher is the toughest kid on the football field. And the bravest. After all, his father Patrick is a Boston firefighter--one of Boston's bravest. Tommy's dad taught him everything he knows about football--and life. Yet even Tommy isn't strong enough for what happens when the sirens ring and, for the first time, they're racing away from the fire. "First man in; last man out" had always been his dad's motto . . . yet he never said anything about leaving in an ambulance. What kind of risk had his dad taken? Now Tommy's biggest battle has nothing to do with football. And the kid who always had such respect for risk on the gridiron finds himself drawn to it off the field. Set in New England, home of the Patriots' football dynasty, Mike Lupica shows off his trademark knack for spinning a tale that's equal parts sports action and heart. Last Man Out is a thoughtful tribute to the bravery of firefighters and the need we all have to live up to the level of our heroes. Praise for Last Man Out "[S]hort, action-packed chapters . . . will keep even the most reluctant readers motivated to keep reading. As is characteristic of Lupica’s books, the sports segments, most particularly the football portions, are exceptionally well written."--VOYA "Lupica stirs equal quantities of grief and gridiron action into his latest outing. Lupica effectively puts readers into the center of the action . . . [I]n the best traditionsof sports writing, this will leave readers both breathless and thoughtful."--Booklist
It's another scary day at Black Lagoon Elementary. . . . Somewhere in the dark caverns beneath the school lurks the custodian. Is he really a dark phantom figure wreaking havoc through out the school, making it boil hot all summer and freezing cold all winter? They say he's mechanically challenged too. He can't even change a light bulb with out blowing off the ceiling. The school's definitely in a fix with this custodian!
This introductory textbook introduces the basics of dating, the range of techniques available and the strengths and limitations of each of the principal methods. Coverage includes: the concept of time in Quaternary Science and related fields the history of dating from lithostratigraphy and biostratigraphy the development and application of radiometric methods different methods in dating: radiometric dating, incremental dating, relative dating and age equivalence Presented in a clear and straightforward manner with the minimum of technical detail, this text is a great introduction for both students and practitioners in the Earth, Environmental and Archaeological Sciences. Praise from the reviews: "This book is a must for any Quaternary scientist." SOUTH AFRICAN GEOGRAPHICAL JOURNAL, September 2006 “...very well organized, clearly and straightforwardly written and provides a good overview on the wide field of Quaternary dating methods...” JOURNAL OF QUATERNARY SCIENCE, January 2007
This book provides a comprehensive guide to marketing for leaders of small and midsized businesses, empowering them to expand and evolve their enterprises. It offers a framework to create a fundamental marketing plan that helps business leaders understand and thrive in a competitive environment. The framework offers a step-by-step process to build a plan that will enable readers to acquire new customers, maintain existing clientele, anticipate competitors' moves, showcase product uniqueness, grasp pricing strategies, refine branding messages, and select appropriate metrics to evaluate progress. By adhering to our straightforward approach, readers will learn how to develop a marketing strategy that will help generate sales, profit, and customer satisfaction.
A vivid narration of the history of the tulip, from its origins on the barren, windswept steppes of central Asia to its place of honor in the lush imperial gardens of Constantinople, to its starring moment as the most coveted—and beautiful—commodity in Europe. In the 1630s, visitors to the prosperous trading cities of the Netherlands couldn't help but notice that thousands of normally sober, hardworking Dutch citizens were caught up in an extraordinary frenzy of buying and selling. The object of this unprecedented speculation was the tulip, a delicate and exotic Eastern import that had bewitched horticulturists, noblemen, and tavern owners alike. For almost a year rare bulbs changed hands for incredible and ever-increasing sums, until single flowers were being sold for more than the cost of a house. Historians would come to call it tulipomania. It was the first futures market in history, and like so many of the ones that would follow, it crashed spectacularly, plunging speculators and investors into economic ruin and despair. This colorful cast of characters includes Turkish sultans, Yugoslav soldiers, French botanists, and Dutch tavern keepers—all centuries apart historically and worlds apart culturally, but with one thing in common: tulipomania.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.